[home][rumors and news][model release matrix][tov motorsports][desktop calendar][exhaust notes][tov forums][links][search][sponsors][garage][login]

Tire Rack Upgrade Garage
 Search for a Dealer:
 Canadian Flag US Flag
 Honda Acura
 ZIP  
Acura
There are currently no active Acura promotions
Honda
There are currently no active Honda promotions
Acura releases a new video featuring a walkaround of the MDX Prototype with Principal Designer
More.......................
Honda Reveals 11th-generation Civic prototype on live Twitch Head2Head stream
More.......................
Honda e wins the 'German Car of the Year' award for 2021; first Japanese vehicle to take this award
More.......................
Spoiler: Next-Generation Honda Civic Prototype Drops November 17 on Twitch
More.......................
2021 Acura NSX Celebrates Motorsports and Heritage in Long Beach Blue Pearl
More.......................
Are you looking for a 2021 Civic Type R Limited Edition? Check this list
More.......................
American Honda reports October 2020 sales results
More.......................
2021 Honda Civic Sedan On Sale Now
More.......................
Professional Motorsports --> Lewis out with Covid
Join Discussion......
TLX --> Re: 2nd Generation TLX Reviews
Join Discussion......
General Talk --> Re: Audi RSQ3
Join Discussion......
General Talk --> Re: 2021 Honda City Hatchback Revealed
Join Discussion......
General Talk --> Re: BMW responds to criticism of their new styling by ... "insulting" their customers
Join Discussion......
Accord --> Re: Next Generation Accord using GM platform?
Join Discussion......
Professional Motorsports --> Re: F1 - 2020 Bahrain Grand Prix - Spoilers
Join Discussion......
Type R --> Re: Civic Type R in winter weather?
Join Discussion......
Honda e --> Re: Honda e reviews
Join Discussion......
General Talk --> Re: Anyone used artificial grass in a dog run
Join Discussion......
Honda Motorcycles --> Honda Rune
Join Discussion......
HondaJet --> Re: HondaJet Elite just announced
Join Discussion......
General Talk --> Re: Second wave of Honda e orders in Japan opens 11/5
Join Discussion......
Videos --> Re: GR Yaris v Civic Type R - Drag Race
Join Discussion......
MDX --> Re: 2022 Acura MDX Trim Lineup
Join Discussion......
Takeo Fukui tells Automotive News No Hybrid Fit Planned
 Date: December 19, 2006 11:15
 Submitted by:  JeffX
 Source: Automotive News
 Credibility Rating: Not Specified


Automotive News' Talk from the Top series of interviews features Honda CEO Takeo Fukui this week. In the interview Mr. Fukui talks about a number of things including the planned diesel powertrains for the US, future hybrid models, the continued drive to differentiate Acura from Honda, the sales struggles of the RL, expanding the role of turbochargers within Acura and Honda, expansion of production capacity in the US and abroad, the launching of a new hybrid model in 2009, the application of hybrids vs. diesels, as well as the potential of seeing hybrid diesels, and even the prospects of bringing the European Civic model to other markets.

The article is full of interesting statements, but here's a listing of some select items:

  • In talking about differentiating the Acura brand from Honda, Mr. Fukui brings up the specific example of the RDX vs. the CR-V, noting that the RDX's turbo motor was fitted in an attempt to create a differentiating factor (I can already hear the thumps of people fainting in the product development and PR offices in Torrance). Then, unless I'm misreading him, he goes on to imply that they may not be happy with how that approach panned out as he says "Going forward, we're thinking of different ways to differentiate."
  • Mr Fukui is asked by the interviewer if he's happy with the success of the RDX and MDX launches, as "Acura sales still seem to be struggling". Mr Fukui responds affirmatively expresses his confidence that the sales volume for those models can be grown "step by step", but then reasserts that Acura needs to work on further enhancing its premium image.
  • In a second part of his response to the Acura "slow sales" question, Mr. Fukui concedes that the RL fell short of their expectations.
  • Mr. Fukui is asked if we should expect to see more turbochargers in the Acura lineup and his response is that there are currently no plans, but they are looking at other ways to enhance Acura's sportiness. He also mentions that turbos are not exclusive to Acura and are being considered for Honda-badged products as well.
  • Speaking about Honda's commitment to fuel economy and CAFE (Corporate Average Fuel Economy) standards, Mr. Fukui mentions again that Honda is preparing a new dedicated hybrid model for introduction in 2009. As part of another question, Mr. Fukui indicates that there is no Hybrid Jazz/Fit in the plans, as it's "unnecessary", but the new hybrid model will be sized similarly, but "a completely different model".
  • Diesels - Mr. Fukui reaffirms that two diesels are headed our way, presumably the 2.2L that's currently offered in Europe as well as a V6. He indicates that the candidates for the larger diesel would be vehicles like the MDX, Odyssey, Pilot, and Ridgeline. He also doesn't rule out the potential for having diesels in sporty applications.
  • This isn't really newsworthy but I thought it was an interesting fact. Mr. Fukui states that the current 2.2L diesel motor was actually developed as a 1.6L motor during prototype stages, but when it was commercialized they "turned it into a 2.2l engine".
  • The European Civic is mentioned with respect to the possibility of ever seeing a version of it here in the US or even Japan as the result of a favorable shift in the exchange rate. Mr Fukui's response indicates that he realizes there is a lot of interest from both the US market as well as Japanese market and he indicates that if the exchange rate were to shift, "there would be a lot of possibilities".

There's plenty more to read (and interpret) in the article, but those items in particular caught my eye.

Read the Article Here: http://www.autoweek.com/apps/pbcs.dll/article?AID=/20061219/FREE/61218005/1528 http://www.autonews.com/apps/pbcs.dll/article?AID=/20061218/SUB/61215011 (requires subscription)

Last edited by JeffX on February 01, 2008 10:01

Click Here to Submit Your Comments

Viewing Threshold (What is this?)

[fancy] [flat] [simple]
Subject Thread Originator Replies Last Post
  Civic Hatch
Chris David 39
  Off Topic
The_SiGuy 3
  Honda needs to stop reinventing the wheel for U.S. market
civicw 9
  Forget the Accord turbo, make it a Prelude
NSXman 5
  In regards to new small hybrid car...
RayChuang 18
  Civic Hatch rear suspension
Powered by Honda 11
  Diesel Oddy = 35 MPG??
jgalvan1 17
  1.6L Diesel
Varmint 2
  Honda 300 hp Minivan?!
KC88 1
  He also mentions that turbos are not exclusive to Acura and are being considered for...
DCR 9
  disappointed
jsmd 3
  Very genuine man
Nick GravesX 6
  acura
JR 6
  Accord Diesel
97accordSE 1
  DIY Video ???
cksi1372 1
2022 Honda Civic Design Story, a video by Honda
Read Article....................
Photo Gallery: 2021 Acura TLX Advance
Read Article....................
Photo Gallery: 2021 Acura TLX - Details and Cutaways
Read Article....................
Photo Gallery: 2021 Acura TLX A-Spec
Read Article....................
TOV Photo Gallery: 2020 Chicago Auto Show
Read Article....................
TOV Photo Gallery: Honda and Acura at 2019 Los Angeles Auto Show
Read Article....................
Contact TOV | Submit Your Article | Submit Your Link | Advertise | TOV Shop | Events | Our Sponsors | TOV Archives
Copyright © 2020 Velocitech Inc. All information contained herein remains the property of Velocitech Inc.
The Temple of VTEC is not affiliated with American Honda Motor Co., Inc. TOV Policies and Guidelines - Credits - Privacy Policy
31