[home][rumors and news][model release matrix][tov motorsports][desktop calendar][exhaust notes][tov forums][links][search][sponsors][garage][login]

Tire Rack Upgrade Garage
 Search for a Dealer:
 Canadian Flag US Flag
 Honda Acura
 ZIP  
Acura
There are currently no active Acura promotions
Honda
There are currently no active Honda promotions
American Honda reports July 2022 sales results
More.......................
2023 Civic Type R: What We Learned from the Reveal
More.......................
Revealed: All-New 2023 Honda Civic Type R Sets New Benchmark
More.......................
Live from LA! 2023 Civic Type R reveal
More.......................
Hondata releases FlashPro for 2023 Integra
More.......................
American Honda releases some details on upcoming 2023 CR-V
More.......................
All-New Civic Type R to be Revealed on July 20
More.......................
Acura announces PMC edition of TLX Type S in 3 patriotic colors
More.......................
Type R --> Re: Detailed first look at the NEW Honda Civic Type R
Join Discussion......
The Tire Rack: Wheels and Tires Forum --> Re: FK8 alignment
Join Discussion......
Videos --> Re: Biased -Self Driving Cars - Science Fiction
Join Discussion......
General Talk --> Re: Daniel ( the Nuclear Engineer)
Join Discussion......
Videos --> Re: The worlds first tesla swapped Acura NSX, did it get better?
Join Discussion......
Integra --> Re: MT's review: handling is lackluster
Join Discussion......
General Talk --> Re: Judging by rear a/c vents
Join Discussion......
General Talk --> Re: Better late than never: Tesla accused of falsely advertising Autopilot and FSD feat
Join Discussion......
Professional Motorsports --> Re: 2022 Silverstone GP3 Race
Join Discussion......
Odyssey --> Re: 2023 Honda Odyssey Gets New Sport Trim, Entry-Level LX Discontinued
Join Discussion......
General Talk --> Re: LR BEVs Won't Save the Planet
Join Discussion......
Accord --> Re: Next-Gen Honda Accord Design Leaked In Patent Images
Join Discussion......
Videos --> Re: Factory Built FN2 Type R Mugen
Join Discussion......
Meets and Events --> Re: 2022 Festival of the Unexceptional
Join Discussion......
Professional Motorsports --> Re: Internet reacts critically to Honda news: 'This is such a big scam'
Join Discussion......
Honda Latitude in US: What ever happened to those rumors?
 Date: May 02, 2006 09:26
 Submitted by:  JeffX
 Source: TOV News
 Credibility Rating: N/A


Way back in 2002, rumors surfaced about a possible US introduction of Honda's Stream into the US. It was supposedly going to be called the Latitude and was intended to fight the likes of the Vibe/Matrix twins and Mazda's Protege5 (since replaced with the charming 3). Honda even filed a trademark application for the name Latitude with the USPTO, so the rumor seemed to have some credibility. The rumor initially indicated that the Latitude would make its way here by around 2003 or 2004, but obviously those dates have passed and there's still no Latitude. So is Honda still thinking about bringing the car here? If so, it would make sense that they'd hold off until the next generation Stream was ready. And guess what? The next generation Stream is due to go on sale in Japan in the June/July timeframe. Also, while the Honda trademark application originated quite a while ago, Honda has kept the application alive by continuing to file extension requests; the 4th extension was granted in September of 2005. Does that mean the car is headed our way? Not necessarily, but it indicates that Honda is holding their options open. If it is headed our way, I would be surprised if it appeared here any sooner than next year.

With no relief in sight for the gas price situation, it probably wouldn't hurt Honda to have another frugal people mover in the lineup with loads of versatility. The Fit offers superb utility and passenger volume but some shoppers may find its diminutive proportions to be a bit too small. In addition to monitoring the competitive set (which includes Mazda's 5 and Kia's upcoming Rondo), I imagine Honda will be closely watching the sales performance of the Fit as well as all of the psychographic data they can gather. It could be argued that the Honda lineup has a bit of a hole between the Fit and the CR-V and a Stream-based Latitude would plug that hole quite nicely. Another possible option for Honda would be to bring over the Airwave. The Airwave is a 5-passenger wagon that was introduced to the Japanese market last year. It's a sharp looking 5-door with upscale appointments and the Fit's 1.5L 4-cylinder engine. It leverages many of the Fit's innovations and is indeed largely based upon the Fit. Our guess is that of these two wagons, the Stream probably has a better chance of crossing the Pacific.


2004 Honda Stream Absolute



2004 Honda Stream Absolute


2006 Honda Airwave


2006 Honda Airwave


2006 Honda Airwave


Last edited by JeffX on May 02, 2006 11:02

Click Here to Submit Your Comments

Viewing Threshold (What is this?)

[fancy] [flat] [simple]
Subject Thread Originator Replies Last Post
  No to Stream and Airwave
aznstuart 8
  Latitude and Acura TSX wagon
TonyEX 6
  This is what I heed
accel 0
  HONDA ELYSION ANYONE?
mk23666 10
  Honda needs to bring those wagons back!
DA-B17A1 Driver 4
  Bring it and it will sell
roberttag 1
  As it stands now...
NAfan 3
  Not that easy to sell MPV to North Americans
KC88 2
  Is this the Asian Odyssey?
Frogger 5
  FR-V or Edix Diesel
80honda 1
  Return of the station wagons???
bukwheat 0
  We need this car!
HONDA AFVM 3
  Looking good
bboule 1
  What about Mobilio?
Jonniedee 0
  We might just see this vehicle in the USA.
RayChuang 0
  Yeah!
S600=Dream 4
First Drive: 2023 Acura Integra - Rebirth of an Icon?
Read Article....................
2023 Acura Integra PR Photo Gallery
Read Article....................
2022 Acura MDX Specs and Features
Read Article....................
2022 Honda Civic Design Story, a video by Honda
Read Article....................
Photo Gallery: 2021 Acura TLX A-Spec
Read Article....................
Photo Gallery: 2021 Acura TLX Advance
Read Article....................
Contact TOV | Submit Your Article | Submit Your Link | Advertise | TOV Shop | Events | Our Sponsors | TOV Archives
Copyright © 2021 Velocitech Inc. All information contained herein remains the property of Velocitech Inc.
The Temple of VTEC is not affiliated with American Honda Motor Co., Inc. TOV Policies and Guidelines - Credits - Privacy Policy
29