[home][rumors and news][model release matrix][dealer network][desktop calendar][exhaust notes][tov forums][links][search][sponsors][garage][login]

Tire Rack Upgrade Garage
 Search for a Dealer:
 Canadian Flag US Flag
 Honda Acura
 ZIP  
Acura
There are currently no active Acura promotions
Honda
There are currently no active Honda promotions
Road Car vs. Race Car: Acura Pits NSX Supercar Against Racing Counterpart, the NSX GT3 Evo
More.......................
Honda e makes "global dynamic debut" at 2019 Goodwood Festival of Speed
More.......................
American Honda reports June 2019 sales
More.......................
Confirmed: Updated 2020 Ridgeline to receive 9AT
More.......................
First Batch of the Handbuilt 2020 TLX PMC Edition Arrives
More.......................
At Long Last, Triumph for Honda in F1
More.......................
JD Power 2019 Initial Quality Study: Honda and Acura both score below industry average
More.......................
Acura announces 5-car lineup for 2019 Pikes Peak Hill Climb
More.......................
CR-V --> Re: CRV Letter from Honda
Join Discussion......
Civic --> Re: 2009 Civic SI common problems
Join Discussion......
General Talk --> Re: MDX and TLX Power-trains
Join Discussion......
General Talk --> Re: Honda hatches a modular EV plan for the U.S.
Join Discussion......
Today's Reading Links --> Re: The slow death of anything interesting
Join Discussion......
MDX --> Re: MDX and TLX leaked CGI pics
Join Discussion......
Today's Reading Links --> Re: Ford knew Focus, Fiesta models had flawed transmission, sold them anyway
Join Discussion......
General Talk --> Re: A trip back in time: Oldsmobile's Diesel Disaster
Join Discussion......
Today's Reading Links --> Re: Sacramento County (CA) making it hard to work on cars at home
Join Discussion......
MDX --> Re: Leaked photos of 2020 MDX and TLX
Join Discussion......
Civic --> Re: KYB Shocks vs Koni Orange worth the extra money?
Join Discussion......
Professional Motorsports --> Re: F1 - 2019 British Grand Prix
Join Discussion......
Professional Motorsports --> Re: F1 - 2019 Austrian Grand Prix
Join Discussion......
IMA/Hybrids --> Re: '17 Accord Hybrid brake problem
Join Discussion......
Civic --> Re: When will Si have more HP and LEDs?
Join Discussion......
Honda Latitude in US: What ever happened to those rumors?
 Date: May 02, 2006 09:26
 Submitted by:  JeffX
 Source: TOV News
 Credibility Rating: N/A


Way back in 2002, rumors surfaced about a possible US introduction of Honda's Stream into the US. It was supposedly going to be called the Latitude and was intended to fight the likes of the Vibe/Matrix twins and Mazda's Protege5 (since replaced with the charming 3). Honda even filed a trademark application for the name Latitude with the USPTO, so the rumor seemed to have some credibility. The rumor initially indicated that the Latitude would make its way here by around 2003 or 2004, but obviously those dates have passed and there's still no Latitude. So is Honda still thinking about bringing the car here? If so, it would make sense that they'd hold off until the next generation Stream was ready. And guess what? The next generation Stream is due to go on sale in Japan in the June/July timeframe. Also, while the Honda trademark application originated quite a while ago, Honda has kept the application alive by continuing to file extension requests; the 4th extension was granted in September of 2005. Does that mean the car is headed our way? Not necessarily, but it indicates that Honda is holding their options open. If it is headed our way, I would be surprised if it appeared here any sooner than next year.

With no relief in sight for the gas price situation, it probably wouldn't hurt Honda to have another frugal people mover in the lineup with loads of versatility. The Fit offers superb utility and passenger volume but some shoppers may find its diminutive proportions to be a bit too small. In addition to monitoring the competitive set (which includes Mazda's 5 and Kia's upcoming Rondo), I imagine Honda will be closely watching the sales performance of the Fit as well as all of the psychographic data they can gather. It could be argued that the Honda lineup has a bit of a hole between the Fit and the CR-V and a Stream-based Latitude would plug that hole quite nicely. Another possible option for Honda would be to bring over the Airwave. The Airwave is a 5-passenger wagon that was introduced to the Japanese market last year. It's a sharp looking 5-door with upscale appointments and the Fit's 1.5L 4-cylinder engine. It leverages many of the Fit's innovations and is indeed largely based upon the Fit. Our guess is that of these two wagons, the Stream probably has a better chance of crossing the Pacific.


2004 Honda Stream Absolute



2004 Honda Stream Absolute


2006 Honda Airwave


2006 Honda Airwave


2006 Honda Airwave


Last edited by JeffX on May 02, 2006 11:02

Click Here to Submit Your Comments

Viewing Threshold (What is this?)

[fancy] [flat] [simple]
Subject Thread Originator Replies Last Post
  No to Stream and Airwave
aznstuart 8
  Latitude and Acura TSX wagon
TonyEX 6
  This is what I heed
accel 0
  HONDA ELYSION ANYONE?
mk23666 10
  Honda needs to bring those wagons back!
DA-B17A1 Driver 4
  Bring it and it will sell
roberttag 1
  As it stands now...
NAfan 3
  Not that easy to sell MPV to North Americans
KC88 2
  Is this the Asian Odyssey?
Frogger 5
  FR-V or Edix Diesel
80honda 1
  Return of the station wagons???
bukwheat 0
  We need this car!
HONDA AFVM 3
  Looking good
bboule 1
  What about Mobilio?
Jonniedee 0
  We might just see this vehicle in the USA.
RayChuang 0
  Yeah!
S600=Dream 4
2019 Honda Passport PR Photo Gallery
Read Article....................
2019 Acura NSX PR Photo Gallery
Read Article....................
First Drive: 2019 Acura ILX
Read Article....................
2019 Acura ILX PR Photo Gallery
Read Article....................
First Drive: 2019 Honda Pilot
Read Article....................
2019 Honda Pilot PR Photo Gallery
Read Article....................
Contact TOV | Submit Your Article | Submit Your Link | Advertise | TOV Shop | Events | Our Sponsors | TOV Archives
Copyright © 2019 Velocitech Inc. All information contained herein remains the property of Velocitech Inc.
The Temple of VTEC is not affiliated with American Honda Motor Co., Inc. TOV Policies and Guidelines - Credits - Privacy Policy
29