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Acura Sets All-Time Sales Record
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Date: January 06, 2004 03:16
Submitted by:
Tuan
Source:
Honda Press Release
Credibility Rating:
N/A
Record December Makes 2003 Best Year in Acura History
Torrance, Calif. 01/05/2004 -- A record December, driven by strong sales of the TL performance luxury sedan and the MDX luxury SUV, gave Acura a new all-time yearly sales record for 2003. Year-end Acura sales of 170,918 finished up 3.2 percent from 2002, and eclipsed the previous year-end sales record of 170,469 set in 2001.
"We made some key additions to our lineup this year like the new 2004 TSX sports sedan and the TL performance luxury sedan," said Dick Colliver, executive vice president, sales. "Strong demand for those two models, as well as record sales of the MDX, pushed Acura sales to a new all-time high."
o December Acura sales of 15,537 were up 21 percent compared to last year, and shattered the previous December record of 14,663 set in 2001.
o For the third straight month, the TL performance luxury sedan was Acura's top-selling model with December sales of 5,853, up 40.2 percent over last year and besting the previous December record of 5,723 set in 2001.
o The MDX luxury SUV, the division's top-seller for seven months in 2003, tallied 5,788 units in December, surpassing the previous biggest sales month ever (5,633 in May 2002) and setting a new record for the year of 57,281, up 8.2 percent over 2002.
o The TSX sports sedan, recently named to Car & Driver magazine's 10 Best Cars list, registered 1,851 sales, pushing year-to-date sales to 18,932 and exceeding the 2003 sales goal by more than 25 percent.
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