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Honda announces Prologue, a crossover BEV due to appear in 2024
 Date: September 20, 2021 09:25
 Submitted by:  JeffX
 Source: Honda Press Release
 Credibility Rating: Not Specified


Honda Continues Drive Toward Electrified Future



September 20, 2021 — TORRANCE, Calif.
  • Initial annual sales target for Honda Prologue to top 70,000 units at launch in 2024
  • Electrified Honda vehicle sales anticipated to reach 500,000 units by 2030 as the company advances vision of 100 percent zero emissions sales by 2040

Honda today announced an initial annual sales target of 70,000 units for the Prologue SUV, Honda’s first new volume battery-electric vehicle (BEV), when it goes on sale in 2024. Following the launch of Prologue, Honda brand electrified vehicle sales will be boosted by the introduction of additional vehicles based on its new e-Architecture now being developed. This will take Honda to anticipated sales of 500,000 BEVs by 2030, and ultimately leading to 100 percent zero emission vehicles sales in North America by 2040.

As with other automakers, Honda’s initial zero emission vehicle sales goals of 40 percent by 2030 are contingent upon fair and equitable access to state and federal EV incentives intended to encourage American consumers to purchase electric vehicles. Honda has urged Congress to ensure that all vehicles made in America are treated equally.

“Launching our first volume BEV in 2024 is the start of an exciting new direction for Honda,” said Dave Gardner, executive vice president of National Operations at American Honda Motor Co., Inc. “We are working with our dealers to plan the transition from sales of primarily gasoline-powered vehicles to selling 100-percent electric vehicles by 2040.”

Honda’s initial approach to selling the Prologue will be regional, focusing on California and the ZEV states, including the BEV-friendly sunbelt states of Texas and Florida. Honda anticipates these regions will represent the bulk of sales at the onset of launch due to higher customer acceptance and regulatory requirements. As EV infrastructure expands and customer interest grows nationwide, the company will rapidly expand sales and marketing efforts to other areas of the country.

In April 2021, Honda global CEO Toshihiro Mibe outlined the company’s vision for global sales of electrified vehicles as part of Honda’s strategy to achieve carbon-neutrality for its products and corporate activities by 2050. This vision calls for the sales ratio of battery-electric and fuel cell electric vehicles in North America to progress from 40 percent by 2030 and 80 percent by 2035 to 100 percent by 2040. More details about that announcement, are available here.

Following the 2024 introduction of Honda Prologue, co-developed with GM and based on the Ultium platform, Honda will introduce a series of electrified vehicles in the second half of the decade based on the Honda developed e-Architecture and production of BEVs beginning at Honda plants in North America.

Honda Electrified Vehicle History
Honda has a long history of leadership in bringing electrified vehicles to market in the U.S., beginning almost a quarter century ago with the EV Plus electric vehicle (1997); to America’s first mass-produced hybrid, the Honda Insight (1999); the Honda FCX (2002), the industry’s first fuel cell vehicle in the hands of individual customers, and the Clarity series (2017). As Honda prepares for the launch of Prologue, the company will introduce hybrid-electric systems to more core models to continue to reduce CO2 emissions and bridge customers to the volume battery-electric vehicles now in development.

“We know customers who have a good experience with a hybrid vehicle are more likely to buy a battery electric vehicle in the future,” said Gardner. “Our strategy is focused on introducing a higher percentage of hybrids in core models in the near term, making a committed effort to achieve higher volume leading to the introduction of our Honda Prologue.”

Honda achieved record sales of electrified vehicles in each of the past three years, with sales momentum continuing in 2021. Led by CR-V Hybrid and Accord Hybrid, Honda just recorded its best-ever first-half year of electrified vehicle sales.

About Honda
Honda offers a full line of clean, safe, fun and connected vehicles sold through more than 1,000 independent U.S. Honda dealers. Honda has the highest fleet average fuel economy and lowest CO2 emissions of any major full-line automaker in America, according to the latest data from the U.S. Environmental Protection Agency (EPA). The Honda lineup includes the Civic, Insight, Accord and Clarity series passenger cars, along with the HR-V, CR-V, Passport and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for 38 years and currently operates 18 major manufacturing facilities in North America. In 2020, more than 95 percent of all Honda vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.


Last edited by JeffX on September 20, 2021 09:39

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Date Subject User
09-20-2021 12:27
BEV agitators, put your money where your mouth is   (Score: 1, Normal)
outersquare
09-20-2021 13:51
Re: BEV agitators, put your money where your mouth is   (Score: 1, Normal)
NealX
09-20-2021 14:54
Re: BEV agitators, put your money where your mouth is   (Score: 1, Normal)
longhorn
09-21-2021 16:22
Re: BEV agitators, put your money where your mouth is   (Score: 1, Normal)
TL_06
09-22-2021 07:58
Re: BEV agitators, put your money where your mouth is   (Score: 1, Normal)
gofast182
09-22-2021 09:21
Re: BEV agitators, put your money where your mouth is   (Score: 1, Normal)
Brutus
09-22-2021 13:13
Re: BEV agitators, put your money where your mouth is   (Score: 1, Normal)
Wizard
09-23-2021 00:52
Re: BEV agitators, put your money where your mouth is   (Score: 1, Normal)
InsightX Ze1
09-20-2021 16:24
Re: BEV agitators, put your money where your mouth is   (Score: 1, Normal)
HONDA AFVM
09-21-2021 15:31
Re: BEV agitators, put your money where your mouth is   (Score: 1, Normal)
Brutus
09-23-2021 01:21
Re: BEV agitators, put your money where your mouth is   (Score: 1, Normal)
InsightX Ze1
09-24-2021 09:41
Re: BEV agitators, put your money where your mouth is   (Score: 1, Normal)
longhorn
09-24-2021 13:07
Re: BEV agitators, put your money where your mouth is   (Score: 1, Normal)
EggLaNd'S BeSt
09-28-2021 20:44
Re: BEV agitators, put your money where your mouth is   (Score: 1, Normal)
fishchan
09-30-2021 15:38
Re: BEV agitators, put your money where your mouth is   (Score: 1, Normal)
Wizard
10-03-2021 08:31
Re: BEV agitators, put your money where your mouth is   (Score: 1, Normal)
InsightX Ze1
10-04-2021 14:46
Re: BEV agitators, put your money where your mouth is   (Score: 1, Normal)
HONDA AFVM
09-21-2021 15:32
Re: BEV agitators, put your money where your mouth is   (Score: 1, Normal)
mrgold35
09-28-2021 10:28
NOT INTERESTED... AT ALL!   (Score: 1, Normal)
s2kx2
09-28-2021 15:12
Re: NOT INTERESTED... AT ALL!   (Score: 1, Normal)
schen72
10-04-2021 14:51
Re: NOT INTERESTED... AT ALL!   (Score: 1, Normal)
HONDA AFVM
10-04-2021 14:50
Re: NOT INTERESTED... AT ALL!   (Score: 1, Normal)
HONDA AFVM
09-22-2021 09:45
Re: BEV agitators, put your money where your mouth is   (Score: 1, Normal)
gearhead99
09-24-2021 11:02
What will it look like?   (Score: 1, Normal)
longhorn
09-20-2021 13:57
Late   (Score: 1, Normal)
gearhead99
09-20-2021 14:25
Re: Late   (Score: 1, Normal)
Teamhondaguy
09-20-2021 14:35
Re: Late   (Score: 1, Normal)
hoodlum
09-20-2021 14:52
Re: Late   (Score: 1, Normal)
longhorn
09-20-2021 15:15
Re: Late   (Score: 1, Normal)
eneka
09-20-2021 16:08
Re: Late   (Score: 1, Normal)
CarmB
09-21-2021 20:26
Re: Late   (Score: 1, Normal)
RAV
09-20-2021 16:09
Re: Late   (Score: 1, Normal)
HONDA AFVM
09-20-2021 23:48
Re: Late   (Score: 1, Normal)
Mikeydred
09-21-2021 10:07
Re: Late   (Score: 1, Normal)
CarPhreakD
09-21-2021 10:47
Re: Late   (Score: 1, Normal)
aids333
09-21-2021 15:47
Re: Late   (Score: 1, Normal)
Brutus
09-24-2021 09:18
Re: Late   (Score: 1, Normal)
InsightX Ze1
09-24-2021 09:36
Re: Late   (Score: 1, Normal)
InsightX Ze1
09-20-2021 13:53
Late to the Pre-party with GM for a Date   (Score: 1, Normal)
gearhead99
09-21-2021 16:37
Re: Late to the Pre-party with GM for a Date   (Score: 1, Normal)
longhorn
09-21-2021 20:05
Re: Late to the Pre-party with GM for a Date   (Score: 1, Normal)
sadlerau
09-21-2021 23:45
Re: Late to the Pre-party with GM for a Date   (Score: 1, Normal)
Teamhondaguy
09-22-2021 00:30
Re: Late to the Pre-party with GM for a Date   (Score: 1, Normal)
sadlerau
09-23-2021 01:00
Re: Late to the Pre-party with GM for a Date   (Score: 1, Normal)
InsightX Ze1
09-20-2021 11:16
The inevitable.........   (Score: 1, Normal)
HONDA AFVM
09-20-2021 12:36
Re: The inevitable.........   (Score: 1, Normal)
HondaDad
09-21-2021 13:13
Re: The inevitable.........   (Score: 1, Normal)
NSXman
09-23-2021 00:46
Re: The inevitable.........   (Score: 1, Normal)
InsightX Ze1
09-20-2021 13:51
Re: The inevitable.........   (Score: 1, Normal)
Teamhondaguy
09-20-2021 15:51
Re: The inevitable.........   (Score: 1, Normal)
HONDA AFVM
09-22-2021 13:10
Re: The inevitable.........   (Score: 1, Normal)
Wizard
09-20-2021 13:47
Florida and Texas aren't ZEV states   (Score: 1, Normal)
TL_06
09-20-2021 14:16
Re: Florida and Texas aren't ZEV states   (Score: 1, Normal)
Teamhondaguy
09-20-2021 23:40
Re: Florida and Texas aren't ZEV states   (Score: 1, Normal)
Sasker
09-21-2021 08:00
Re: Florida and Texas aren't ZEV states   (Score: 1, Normal)
Mr. Taggart
09-21-2021 08:06
Re: Florida and Texas aren't ZEV states   (Score: 1, Normal)
shingles
09-21-2021 09:56
Re: Florida and Texas aren't ZEV states   (Score: 1, Normal)
CarPhreakD
09-21-2021 13:02
Re: Florida and Texas aren't ZEV states   (Score: 1, Normal)
Sasker
09-21-2021 16:08
Re: Florida and Texas aren't ZEV states   (Score: 1, Normal)
Brutus
09-21-2021 16:51
Re: Florida and Texas aren't ZEV states   (Score: 1, Normal)
Sasker
09-21-2021 20:03
Re: Florida and Texas aren't ZEV states   (Score: 1, Normal)
EggLaNd'S BeSt
09-22-2021 11:42
Re: Florida and Texas aren't ZEV states   (Score: 1, Normal)
Wizard
09-22-2021 12:01
Re: Florida and Texas aren't ZEV states   (Score: 1, Normal)
Sasker
09-22-2021 13:16
Re: Florida and Texas aren't ZEV states   (Score: 1, Normal)
Wizard
09-22-2021 17:51
Re: Florida and Texas aren't ZEV states   (Score: 1, Normal)
Sasker
09-21-2021 15:41
Re: Florida and Texas aren't ZEV states   (Score: 1, Normal)
EggLaNd'S BeSt
09-20-2021 23:47
What will be the next Odyssey?   (Score: 1, Normal)
HondaDriver
09-22-2021 13:07
Re: What will be the next Odyssey?   (Score: 1, Normal)
Wizard
09-22-2021 09:03
Using GM ultium AND motors?   (Score: 1, Normal)
Brutus
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