Temple of VTEC Rumors and News - American Honda Reports April Sales Results

May 1, 2018

Core models Civic and CR-V remain strong with sales over 28,000 units
Honda Odyssey continues to cement sales leadership in minivan segment with 21% gain
Honda Pilot sales jump again in April, rising 22%
Acura RDX sales increase 10.8% in April, as introduction of all-new 2019 model approaches

American Honda
Total	Cars	Trucks	Total	Cars	Trucks	Total	Cars	Trucks
125,701	59,456	66,245	113,813	55,354	58,459	11,888	4,102	7,786
-9.2%	-14.4%	-3.9%	-8.4%	-12.3%	-4.3%	-15.9%	-34.8%	-0.8%

"Even as we increase our sales of light trucks to record levels, we remain committed to delivering a balanced lineup of cars and light-truck offerings for our customers," said Henio Arcangeli, Jr., senior vice president of the Automobile Division & general manager of Honda Sales.

"Our flexible manufacturing capabilities allow us to evolve our production mix in real-time to meet these continued shifts in consumer demand. Moreover, we recognize not all customers in the market want a truck or SUV, so growth opportunities still exist within the passenger car side of our business."

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BRAND REPORT

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Sales Highlights

Two fewer selling days and one less weekend in April 2018 vs. a year ago, impacted Honda car & truck sales like the rest of the auto industry. However, the brand�s core models performed strongly while Odyssey and Pilot were standouts for the month.

Odyssey posted a robust gain of 21.2% on sales of 8,464 units in April, further strengthening its 2018 sales leadership.
Pilot sales increased for the 8th straight month, rising 22% on sales of 11,891 units for the month.
Civic and CR-V sales topped 28,000 in April and Accord crested 21,000, to post strong results for Honda�s core models.

Model Notes

Odyssey is the #1 retail-selling minivan in America in 2018, leading with the lowest incentive spending as well.

The Honda Electrification Initiative just gained another player � the all-new 2018 Accord Hybrid, made in Marysville, Ohio, where the hybrid battery unit also is assembled.

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BRAND REPORT

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Sales Highlights

Looking forward to the upcoming launch of the all-new 2019 RDX, Acura displayed the still considerable strength of the current RDX as it made a solid gain in April. ILX and RLX also enjoyed sales increases for the month.��

RDX gained 10.8 percent in April on sales of 4,201 units.
The Acura ILX and RLX sedans also gained sales ground, with ILX up 21.6% and RLX up 61.3% in April.
RDX sales also were robust in March, up 16.7% on sales of 4,398 units as the brand looks ahead to an all-new 2019 RDX this summer.

Model Notes

Acura is strengthening its performance story with A-Spec grades for all core models, including the just-launched 2.4-liter TLX A-Spec, and upcoming RDX and MDX A-Spec models launching this summer.

Since its 2007 debut, the Acura RDX has outsold every compact luxury SUV in America, and is the only one to top 50K sales in each of the past three years.

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Last edited by JeffX on May 17, 2018 23:38