[home][rumors and news][model release matrix][tov motorsports][desktop calendar][exhaust notes][tov forums][links][search][sponsors][garage][login]

Tire Rack Upgrade Garage
 Search for a Dealer:
 Canadian Flag US Flag
 Honda Acura
 ZIP  
Acura
There are currently no active Acura promotions
Honda
There are currently no active Honda promotions
2022 Acura MDX to Make World Debut Dec. 8
More.......................
Acura releases a new video featuring a walkaround of the MDX Prototype with Principal Designer
More.......................
Honda Reveals 11th-generation Civic prototype on live Twitch Head2Head stream
More.......................
Honda e wins the 'German Car of the Year' award for 2021; first Japanese vehicle to take this award
More.......................
Spoiler: Next-Generation Honda Civic Prototype Drops November 17 on Twitch
More.......................
2021 Acura NSX Celebrates Motorsports and Heritage in Long Beach Blue Pearl
More.......................
Are you looking for a 2021 Civic Type R Limited Edition? Check this list
More.......................
American Honda reports October 2020 sales results
More.......................
Professional Motorsports --> Re: Lewis out with Covid
Join Discussion......
General Talk --> Re: BMW responds to criticism of their new styling by ... "insulting" their customers
Join Discussion......
Type R --> Re: Civic Type R in winter weather?
Join Discussion......
Today's Reading Links --> Re: New Mazda CX-5 To Go Premium, Gain Six-Cylinder Engines
Join Discussion......
TLX --> Re: 2nd Generation TLX Reviews
Join Discussion......
Videos --> Re: GR Yaris v Civic Type R - Drag Race
Join Discussion......
General Talk --> Re: 2021 Honda City Hatchback Revealed
Join Discussion......
Honda e --> Re: Honda e reviews
Join Discussion......
Accord --> Re: Next Generation Accord using GM platform?
Join Discussion......
Honda Motorcycles --> Re: Honda Rune
Join Discussion......
General Talk --> Re: Audi RSQ3
Join Discussion......
Professional Motorsports --> Re: F1 - 2020 Bahrain Grand Prix - Spoilers
Join Discussion......
General Talk --> Re: Anyone used artificial grass in a dog run
Join Discussion......
HondaJet --> Re: HondaJet Elite just announced
Join Discussion......
General Talk --> Re: Second wave of Honda e orders in Japan opens 11/5
Join Discussion......
WSJ: New Honda CEO Faces Big Drop in Japan Sales
 Date: July 10, 2003 12:19
 Submitted by:  JeffX
 Source: The Wall Street Journal
 Credibility Rating: N/A


In today's Wall Street Journal the front page of the Marketplace section has an article detailing some of the challenges faced by Honda Motor Co.'s new President, Takeo Fukui.

Mr. Fukui takes the helm as Honda's Japanese Market Sales are sharply down. Models that were red hot just one year ago are suddenly also-rans in the JDM Market. In the U.S., sales remain very strong, yet Honda "has slipped on a key quality measure in the U.S." This "key quality measure" is J.D. Power & Associates' New Car Quality survey, and the slip is from 2nd to 4th place in the ranking. Another "trouble spot" noted in the text is Honda's U.S. Acura division, citing Koichi Amemiya's concession that Acura has sometimes fallen short due to a lack of clear distinction between certain Honda and Acura models. To address this lack of distinction, the Acura brand is in the midst of a makeover, which began with the MDX and will continue with the introduction of the '04 TL (what about the TSX??).

And finally, the company's said to be losing its environmental technologies leadership to the likes of Toyota and GM. This assertion is based on the notion that both companies have "far more ambitious plans for fleets of ultraclean gas-electric hybrid vehicles." Toyota's all-new Prius is trumped as being more efficient than any of Honda's cars.

The column classifies Mr. Fukui as being a strong competitor, mentioning his road to success in the company's motorcycle racing program, and implies that this trait will help Honda surmount the challenges they currently face.

Commentary
Unfortunately at this moment I don't have enough time to address all the points I would like to, but I would like to make one point that probably touches all of the "issues" mentioned by the WSJ. I suppose Honda's incredible secrecy when it comes to the disclosure of future product details and new model introductions probably helped create a slightly dour tone in the WSJ's article. Overall, I believe that Honda is clearly in the running for the leadership role in terms of environmental technology, and they are committed from top to bottom to maintaining that position for quite some time. There have long been rumors of IMA technology appearing in more mainstream models, and I'm willing to wager that Honda will be one of the first to have it in an SUV, Minivan, and/or mid/large sedan, if not a sports car.

On the quality side, I too hope Honda rights the ship and goes back to their former standards. Unfortunately, in many of their vehicles of the past few years, top notch designs have been tainted by going a bit too far in cost-cutting certain areas. I believe a better balance in terms of quality and cost can be achieved. jp

Last edited by JeffX on July 10, 2003 12:22

Click Here to Submit Your Comments

Viewing Threshold (What is this?)

[fancy] [flat] [simple]
Subject Thread Originator Replies Last Post
  Honda's preannoucnement policy
hatchback 7
  Excellent NY Times article about subject
vtechbrain 1
  More than meets the eye...
KenB 1
  Quality
CJ Majesty 0
  The editor is obviously trying to put down Honda
DC2 3
  Jeff
9000RPM 2
  WSJ old story
vtechbrain 4
  How reliable are those studies?
GreenyMP 1
2022 Honda Civic Design Story, a video by Honda
Read Article....................
Photo Gallery: 2021 Acura TLX A-Spec
Read Article....................
Photo Gallery: 2021 Acura TLX Advance
Read Article....................
Photo Gallery: 2021 Acura TLX - Details and Cutaways
Read Article....................
TOV Photo Gallery: 2020 Chicago Auto Show
Read Article....................
TOV Photo Gallery: Honda and Acura at 2019 Los Angeles Auto Show
Read Article....................
Contact TOV | Submit Your Article | Submit Your Link | Advertise | TOV Shop | Events | Our Sponsors | TOV Archives
Copyright © 2020 Velocitech Inc. All information contained herein remains the property of Velocitech Inc.
The Temple of VTEC is not affiliated with American Honda Motor Co., Inc. TOV Policies and Guidelines - Credits - Privacy Policy
31