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  TOV News > American Honda Reports November Sales > > Re: Ridgeline down in up truck market

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sparetire
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Ridgeline down in up truck market [View News Item]    (Score: 1, Normal) 12-17-2018 14:33
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Ridgeline not finding buyers even at last year's pace.

TonyEX
Profile for TonyEX
Re: Ridgeline down in up truck market [View News Item]    (Score: 1, Normal) 12-18-2018 14:17
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sparetire wrote:
Ridgeline not finding buyers even at last year's pace.



Production constrains? Look at the Pilot's numbers (plus MMC) and also recall that the Passport will start rolling from those lines too.

trexdoc
Profile for trexdoc
Re: Ridgeline down in up truck market [View News Item]    (Score: 1, Normal) 12-19-2018 13:09
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I've seen a handful of RL's here in Upstate SC...
I don't think the demand is there - the mid-size truck market is on fire - IMO, the RL can't compete - the design/styling of the RL is lackluster/terrible - effeminate and awkward - even with all of the current Tacoma shortcomings (transmission, lack of amenities, lack of refinement, etc etc), I would buy a Tacoma anyday/everyday over a RL
Honda needs to invest and design a true BOF platform/truck or at least differentiate the RL apart from the Pilot
The Ranger is released next month and the Santa Cruz comes out this Fall/early 2020 - serious competition for the RL

NSXman
Profile for NSXman
Re: Ridgeline down in up truck market [View News Item]    (Score: 1, Normal) 12-21-2018 12:12
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How much does the Ridgeline have to sell in order to be a profitable product for Honda. The lack of a dedicated platform means shortcomings, but it also has to mean it doesn't have to sell super well to be profitable, right?

 
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