||Honda F1, News, Testing, BAR Specific
||January 14, 2003 20:44
||May 07, 2003 17:39
Official Launch Press Release
LUCKY STRIKE BAR HONDA LAUNCH 2003 CHALLENGER IN BARCELONA
Lucky Strike BAR Honda marked the beginning of their 5th season in
Formula One today with the unveiling of their 2003 challenger in
Barcelona, Spain. The all-new BAR Honda 005 is the result of a huge
effort made by the team over the past year to dramatically improve
engineering standards and to lift the performance of the team to a much
higher level than previously achieved.
In 2002, under the guidance of new technical director Geoffrey Willis,
the team committed to design and build a car of outstanding quality.
Compared to the 004, the new BAR Honda 005 is significantly smaller,
lighter, has a lower centre of gravity and is more aerodynamically
efficient than its predecessor.
Generally, the BAR Honda 005 is the product of a completely revised
design philosophy and process, the results of which start with the
chassis. It is constructed using an entirely different concept to the
previous year's car, with new internal bulkheads making it
substantially lighter, whilst maintaining the required design stiffness
and meeting all the FIA crash test requirements. The gearbox is
all-new, the maincase now being an aluminium investment-casting and
using Xtrac internals. The revised suspension layout is also more
compact with lay-down torsion springs. The fuel and cooling systems are
much more refined. The number of parts used has been reduced by some
10% and the team has reassessed the way it manufactures components in
order to make use of lighter materials.
2003 also begins a new chapter in BAR's relationship with Honda,
which will see the team benefit from exclusive engine supply. The new
RA003e V10 engine is lighter, smaller and with a lower mass promises to provide more power as well as an improved torque curve. The Japanese manufacturer will continue to work closely with the team in the area of chassis development. They have also become an official sponsor of BAR.
Bridgestone continue with the team as official tyre supplier for the
fifth consecutive year. The new technical regulations imposed over the
winter have meant that each team will be allowed tyres specifically
designed for their cars, so pre-season testing will see BAR and
Bridgestone working very closely to ensure that they have the best
possible package for the new season.
Getting his first taste of the car in Barcelona today was British young
gun Jenson Button, who joins the team alongside Former World Champion Jacques Villeneuve to create what is undoubtedly one of the most exciting driver line-ups in Formula One today. At only 22, with three seasons in Formula One behind him, Jenson has put his faith in BAR in the belief that the team will provide him with a winning car in the
The team also took the opportunity in Barcelona to present its new
corporate identity. The name has been simplified to BAR, the new
design is clean and simple, with a newly-defined culture born out of
the need to instil the right attitudes and values into the
organisation. The race livery for 2003, with title sponsor Lucky
Strike driving the image, is an evolution of the familiar white and red
colour scheme. Sponsors will now benefit from an association with an F1
team that has its own clear identity and personality, and promises to
evolve into a strong sports property in the coming years.
Team Principal David Richards commented: "2003 will be a challenging
year for BAR but we have made a substantial step forward over the
winter. Together with our partners Lucky Strike, Honda and Bridgestone,
I am confident that we will make significant progress towards our
long-term target of winning the World Championship. None of the other
teams have been standing still though, so we will need to stretch
ourselves throughout the entire season to achieve our goals."
"With a much-improved car, Jacques Villeneuve will now be able to
demonstrate his extraordinary talent, whilst Jenson Button, with three
seasons under his belt, is well-positioned to challenge the front
runners. Together with our third driver Takuma Sato, I feel that BAR
now has a driver line-up that is the match of any in Formula One."
Takeo Kiuchi, Honda F1 Project Leader, commented: "We believe that our additional support, increased branding on the car and the new powerplant will be seen as symbols of our determination to compete at the highest level in Formula One. The whole Lucky Strike BAR Honda team are determined to give the fans some exciting racing this year."
The BAR Honda 005 will make its testing debut tomorrow (15 January)
at the Circuit de Catalunya in Barcelona with Jenson Button at the
Editor's Note: See the next two pages for pictures of the 005