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A little Prelude tidbit that came from last week's dealer meeting...
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Acura releases details on upcoming 2025 MDX refresh
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Acura confirms debut of long-rumored entry-premium CUV for early 2025
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American Honda reports March and 1st Quarter 2024 sales results
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Spied on the Street! 2025 Acura MDX Type S
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Honda releases details on upcoming 2025 Fuel-Cell Plug-in CR-V
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Honda enables Wireless CarPlay and Android Auto on 10th generation Accords via software upgrade
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American Honda reports January 2024 sales results
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Today's Reading Links --> Re: Honda Stories: Development of the Honda Accord
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Fuel Cell Technology --> Re: Bye Bye.
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General Talk --> Re: The Old Man's thoughts about Honda's future
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General Talk --> Re: Next gen Honda engines, say hello to serial hybrids.
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NSX --> Re: Acura NSX | The Story From the Engineers
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Prelude --> Re: New PRELUDE at Long Beach GP
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General Talk --> Re: Chinese EVs
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Civic --> Re: 2025 Civic Tidbits....RIP 1.5t
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General Talk --> Re: Honda's A-VTEC..... Advanced VTEC
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Professional Motorsports --> Re: Chinese GP - F1 Main Race Spoilers
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Today's Reading Links --> Re: Honda expected to announce multi-billion dollar deal to assemble EVs in Ontario: sources
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Honda Motorcycles --> I want an SL125 or better
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Today's Reading Links --> Re: Went in for an oil change... drove out with a Boost Blue 2024 Civic Type R
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Today's Reading Links --> Re: Toyota recalls 55,000 Prius models from 2023 and 2024
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Professional Motorsports --> INDYCAR: Dixon Wins Long Beach; Honda sweeps podium
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Car Purchasing Experience
After the paper work is prepared and I go and talk to the business manager to complete the paper work, the dealership does one final sales pitch to you. They offer to you their various services like a lifetime door ding repair service using paintless dent repair, a Lojack installation, and the obligatory extended warranty. The business manager presented good arguments for getting each item and I gave her my answers for each service. I would recommend that everyone think about whether they need these services ahead of time. It all depends on your needs and you should choose accordingly. Overall it was a very quick process and a low pressure sales pitch.

A visit to the service area is also a must when purchasing a car. The service manager gave me a tour and rundown of their operations. return_url=index%3ftype%3dzip%26ref%255fzipcode%3d77031%26distance%3d50%26acura%255fp%3d">return_url=index%3ftype%3dzip%26ref%255fzipcode%3d77031%26distance%3d50%26acura%255fp%3d">return_url=index%3ftype%3dzip%26ref%255fzipcode%3d77031%26distance%3d50%26acura%255fp%3d">return_url=index%3ftype%3dzip%26ref%255fzipcode%3d77031%26distance%3d50%26acura%255fp%3d">Sterling McCall Acura claims to have one of the largest air conditioned service bays in Houston, allowing their technicians to work more comfortably on your car in the hot summer months. Having such a comfortable environment will allow the dealership to recruit the best technicians who are apt to take better care of your car.

Acura provides 26-30 loaner cars for return_url=index%3ftype%3dzip%26ref%255fzipcode%3d77031%26distance%3d50%26acura%255fp%3d">return_url=index%3ftype%3dzip%26ref%255fzipcode%3d77031%26distance%3d50%26acura%255fp%3d">return_url=index%3ftype%3dzip%26ref%255fzipcode%3d77031%26distance%3d50%26acura%255fp%3d">return_url=index%3ftype%3dzip%26ref%255fzipcode%3d77031%26distance%3d50%26acura%255fp%3d">Sterling McCall Acura, but the General Manager informs me that he sees the importance of loaner cars so they've invested in an additional 15 cars. Generally, if you make an appointment for a service that takes longer than 2 hours, then a loaner car will be waiting for you. Hopefully all dealerships realize that having a nice loaner car program will maintain the customer's loyalty as well as exposing them to the very latest that Acura has to offer. I've heard so many stories of people trading in their 4-5 year old car because they were so impressed with the new loaner car they drove.

I personally use three factors to determine a positive or a negative dealer experience: 1. a friendly greeting, 2. a sales staff who is knowledgeable and have a professional appearance/behavior, and 3. delivering on what they say they would do.

A friendly and prompt greeting lets you know that you have been recognized and are important to them. Nothing is worse than giving the impression that you are being ignored when you have questions to ask and need assistance. Yet the dealer should give you plenty of breathing room if you so desire. Everyone should be treated equally well.

The behavior and appearance of the salesperson should be impeccable especially at a luxury brand dealership like Acura. A knowledgeable salesperson who is truly excited about their product and does not spout a lot of BS is key.

Finally, the salesperson should have the ability to set the right expectations to the customer. If a salesperson promises a certain item, they should be able to deliver it or at least set the right expectations. No games should be played. Avoiding disappointment in a customer and gaining trust should be a priority.

Using these 3 factors, I'm happy to report that I had an extremely positive experience at return_url=index%3ftype%3dzip%26ref%255fzipcode%3d77031%26distance%3d50%26acura%255fp%3d">return_url=index%3ftype%3dzip%26ref%255fzipcode%3d77031%26distance%3d50%26acura%255fp%3d">return_url=index%3ftype%3dzip%26ref%255fzipcode%3d77031%26distance%3d50%26acura%255fp%3d">return_url=index%3ftype%3dzip%26ref%255fzipcode%3d77031%26distance%3d50%26acura%255fp%3d">Sterling McCall Acura. Apparently it's no coincidence since Sterling McCall has earned the Precision Team award from Acura for the last 2 years. I believe my salesman, Mike Chan, had a lot to do with my excellent experience buying the '04 TL. I was certainly impressed with his professionalism, knowledge, and helpfulness. I would also like to point out that the Sterling McCall Acura's management also deserves some credit as they seem to have created an environment which enables them to hire and retain the best employees. All too often, some dealership management is so concerned with the bottom line that they create a difficult environment for salespeople who then pass on their frustrations to you. I definitely have a higher standard for an Acura dealership and return_url=index%3ftype%3dzip%26ref%255fzipcode%3d77031%26distance%3d50%26acura%255fp%3d">return_url=index%3ftype%3dzip%26ref%255fzipcode%3d77031%26distance%3d50%26acura%255fp%3d">return_url=index%3ftype%3dzip%26ref%255fzipcode%3d77031%26distance%3d50%26acura%255fp%3d">return_url=index%3ftype%3dzip%26ref%255fzipcode%3d77031%26distance%3d50%26acura%255fp%3d">Sterling McCall Acura have exceeded all my expectations.

Our '04 TL has about 3,000 miles on it already and it has been wonderful. My wife thoroughly enjoys the car and I'm jealous that I don't get to drive it every day!


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le 1
  Nice report.
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  GREAT Article!
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