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Autocar says Honda continues to slash development
 Date: January 06, 2009 12:30
 Submitted by:  Jeff
 Source: Autocar via Autobloggreen by way of 'jemmsoft' in our forums
 Credibility Rating: Not Specified


As if last month's announcements of the shelving of the Honda F1 program and next generation super sports car development weren't bad enough, today Autocar has taken on the role of "Debby Downer".

Some choice morsels:
"...Among the casualties of Honda’s rethink are a range of rear-wheel-drive cars to be sold under the Acura brand, a proposed V8 engine, a successor to the Honda S2000 and a convertible based on the forthcoming Honda CR-Z coupé."

Ugh.

"...Not only has it lost the NSX successor — due to be branded as an Acura but killed off last month — but the programme to develop new rear-drive cars aimed specifically at the BMW 3, 5 and 7-series has also been canned."

OUCH!

"...Honda is now concentrating on building more hybrids and a new small city car. It aims to build 500,000 hybrids by 2012, including the new Honda Insight and the world’s first hybrid supermini, a petrol-electric Honda Jazz due next year. It should be capable of 80mpg and emit just 90g/km of CO2."


If anybody's looking for me later, I'm off for a nap in my S2000. But first maybe I'll close the garage doors and fire up the engine to stay warm.

In all seriousness, if these rumors are in fact true, it spells disaster for the re-invention of Acura as a brand. Tier 1? Dead. The "Honda enthusiast" is quickly becoming an endangered species. Honda must have the opinion that the recession is going to get MUCH worse or they're not at all interested in having something appealing when the world finally emerges from the financial crisis.

Last edited by Jeff on January 06, 2009 12:41
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Subject Thread Originator Replies Last Post
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Frodo01 7
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CivicB18 1
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