[home][rumors and news][model release matrix][dealer network][desktop calendar][exhaust notes][tov forums][links][search][sponsors][garage][login]

Tire Rack Upgrade Garage
 Search for a Dealer:
 Canadian Flag US Flag
 Honda Acura
 ZIP  
Acura
There are currently no active Acura promotions
Honda
There are currently no active Honda promotions
2016 Accord Raises its Game with Dynamic Styling, Chassis and Body Upgrades, Available Honda Sensing
More.......................
Acura NSX Features and Options on Display at The Quail, A Motorsports Gathering
More.......................
Performance Manufacturing Center: Precision Craftsmanship
More.......................
2016 Honda Odyssey expands availability of HondaVAC with more affordable SE model
More.......................
Honda reports July 2015 sales numbers
More.......................
2016 Civic Trim levels showing up in Honda's I.N. locator system
More.......................
Jon Ikeda takes the reins at Acura, Mike Accavitti departs
More.......................
Honda Introduces the Highest Tech Accord Yet in High Tech’s U.S. Hub—Silicon Valley
More.......................
TLX --> Re: Exterior Styling: TLX vs. C300
Join Discussion......
NSX --> NSX MkII Drive Event??
Join Discussion......
Today's Reading Links --> Re: Automotive News: Acura's new boss wants sedans 'that people get excited about'
Join Discussion......
Ridgeline - General Talk --> Re: Ridgeline Spy Shot
Join Discussion......
General Talk --> Re: Acura Races to the Front of the Happy Customer Pack
Join Discussion......
Professional Motorsports --> Re: Justin Wilson
Join Discussion......
General Talk --> Re: News from Acura
Join Discussion......
Civic --> Re: Civic Type R K20 C1 turbo stock dyno
Join Discussion......
General Talk --> Re: My experience so far at Lexus.
Join Discussion......
Today's Reading Links --> Re: Automobile Mag says Civic Si will use 2.0T
Join Discussion......
Civic --> Re: New 2016 Civic spy pics (best ones yet)
Join Discussion......
Today's Reading Links --> Re: Automotive News: No S660 convertible for U.S., but Honda has some sporty ideas
Join Discussion......
Today's Reading Links --> Re: ANALYSIS: Honda Europe in crisis - where's the Waku Waku?
Join Discussion......
Videos --> Re: Hill climb Accord Type R GoPro
Join Discussion......
Today's Reading Links --> Re: 2016 Toyota Prius
Join Discussion......
Ward's Auto Confirms: Honda Cancels Acura Diesel
 Date: October 30, 2008 11:04
 Submitted by:  JeffX
 Source: Christie Schweinsberg, Asia Editor - Ward's Auto World
 Credibility Rating: Not Specified


Note: Reprinted with permission from Ward's Auto World

By Christie Schweinsberg
WardsAuto.com, Oct 30, 2008 10:29 AM


Honda Motor Co. Ltd.’s plan to bring a diesel-equipped Acura TSX to the U.S. next year is dead before arrival.

“The (diesel in the) Acura has been canceled,” a source familiar with the program tells Ward’s.

A report in the Japanese business daily Nikkei News today says Honda will delay launching a diesel engine in the U.S. until 2010 or later.

A rumor, published this week on the “Temple of VTEC,” a Honda enthusiasts’ website, claims the engine did not meet U.S. Environmental Protection Agency’s emissions standards when tested with an automatic transmission.

The diesel-powered TSX equipped with a manual gearbox reportedly passed muster, but Honda rejected the business case to make the vehicle available in the U.S. without an automatic.

American Honda Motor Co. Inc. declines comment.

Honda first announced plans to bring a diesel engine to the U.S. in May 2006. It later was revealed the engine would be the i-DTEC 4-cyl. turbodiesel, already available in the European Honda Accord that is sold in the U.S. as the Acura TSX.

CEO Takeo Fukui, speaking at the 2008 North American International Auto Show in Detroit, said Honda’s first vehicle to feature a diesel engine in the U.S. would be an Acura model. At the show, the auto maker displayed an i-DTEC mill in a glass case at the Acura stand.

While Fukui declined to reveal which model would receive the diesel, sources say it was intended to power the TSX midsize sedan.

Fukui was bullish on his company’s diesel plans, which were to include the Honda brand at the time, saying the business case suggested “an appropriate profit level,” despite the price premium applied to diesel fuel. He also forecast eventual annual U.S. sales of 150,000 units.

Allen Schaeffer, executive director of the non-profit diesel-advocacy group, Diesel Technology Forum, expresses surprise at the notion Honda did not foresee testing problems.

In terms of performance and emissions achievements, we’ve seen data presented at technical conferences that (Honda) could make this system work,” Schaeffer says. “People don’t make those kinds of announcements without expecting to meet emissions standards.”

To meet stringent Tier 2, Bin 5 EPA emissions standards, Honda said it would use a catalytic converter to reduce oxides of nitrogen, instead of introducing urea to the engine exhaust – a strategy employed by most European auto makers.

Recent months have proven difficult for U.S. diesel enthusiasts. The cancellation of the Acura program is the latest in a string of pullbacks.

In September, Chrysler LLC admitted it was postponing plans to market a Jeep Grand Cherokee SUV equipped with a Mercedes Bluetec diesel engine.

Toyota Motor Sales U.S.A. Inc.’s Jim Lentz later said the auto maker was reviewing its strategy to bring a diesel engine to market in its Tundra fullsize pickup truck and Sequoia large SUV.

Both Chrysler and Toyota cite the high cost of diesel fuel as a problem, as well as the added expense of the emissions technology necessary to meet EPA requirements.

Despite diesel fuel prices that topped $5 per gallon in the U.S. during the summer, a top American Honda official was high on diesel’s arrival in Acura’s lineup as recently as July, insisting the math still worked in the auto maker’s favor.

“The (fuel) efficiency (of a diesel engine) is greater than the price differential, so it still makes some sense,” Dan Bonawitz, vice president-corporate planning and logistics, said at the time.

Diesel Technology Forum’s Schaeffer says there is light at the end of the tunnel, citing more diesel-equipped vehicles than ever on their way to the U.S. in the months ahead.

“This year, we’re looking at the BMW 3-Series (and) X5 (and) Audi Q7 coming,” he says of future diesel-equipped models. Volkswagen AG’s success with the Jetta TDI also is proof diesel has a future in the U.S. “There are waiting lists for that vehicle,” he says.

“Diesel fuel prices are moderating in some parts of California,” adds Schaeffer, noting a gallon of diesel costs less there than a gallon of gasoline. “We’re seeing the fuel trends go the right way.”




Related Link: REUTERS: Honda could delay Japan, US clean diesel launch

Last edited by JeffX on October 30, 2008 16:10

Click Here to Submit Your Comments

Viewing Threshold (What is this?)

[fancy] [flat] [simple]
Subject Thread Originator Replies Last Post
  Looking overseas
boston 2
  How did BMW get the 335d past emissions?
NSXman 5
  Disappointing
CarPhreakD 24
  More sign that everyone is getting PWNED by Hyundai
Honda-D 4
  Why not in a Civic?
Craggarss 7
  Go urea or go home
Civic_Si 17
  Supplementary note: Subaru rethinking diesel too
JeffX 26
  Maybe it was costs
jgalvan 2
  Audi Q7 diesel coming
NSXman 0
  Is Honda 's Accord release in Japan delayed too?
WLH1 0
  Diesel in America is D.O.A. - Car and Driver article
BernardP 0
  Diesel Element - Perfect combination
80honda 3
  Honda´s internal tests
King77 1
  screw it give me a V6 TSX
starbai 7
  Maybe marketing cancelled it?
Waldo 0
  Hybrid strategy review ?
Art of Snow 0
Product Overview : Honda HR-V
Read Article....................
2016 Accord Touring Sedan PR Photo Gallery
Read Article....................
2016 Honda Accord V6 Touring Coupe PR Photo Gallery
Read Article....................
2016 Honda Accord Sport PR Photo Gallery
Read Article....................
TOV Video: 2016 Honda Pilot walkaround with Marc Ernst
Read Article....................
TOV Video: 2016 Honda Pilot First Drive
Read Article....................
Contact TOV | Submit Your Article | Submit Your Link | Advertise | TOV Shop | Events | Our Sponsors | TOV Archives
Copyright © 2015 Velocitech Inc. All information contained herein remains the property of Velocitech Inc.
The Temple of VTEC is not affiliated with American Honda Motor Co., Inc. TOV Policies and Guidelines - Credits - Privacy Policy