[home][rumors and news][model release matrix][dealer network][desktop calendar][exhaust notes][tov forums][links][search][sponsors][garage][login]

Tire Rack Upgrade Garage
 Search for a Dealer:
 Canadian Flag US Flag
 Honda Acura
There are currently no active Acura promotions
There are currently no active Honda promotions
Honda reveals 2017 CR-V in Detroit
Bold and Sophisticated Styling and Turbo Engine Power Restate the All-New 2017 Honda CR-V
2017 Honda CR-V World Debut - Executive's comments
Video: Honda Press Conference from 2016 Paris Motor Show
Honda officially adds 1.5T 6MT options to 2017 Civic Sedan and Coupe range
American Honda Reports September Sales
Radical New Honda Civic Type R Prototype Debuts in Paris
New Euro-Inspired 2017 Honda Civic Hatchback Arrives from Across the Pond
General Talk --> Re: Sorry for the terrible site performance
Join Discussion......
General Talk --> Re: For $37K... what would u choose?
Join Discussion......
General Talk --> Re: A thank you to Honda for a trim level improvement
Join Discussion......
Civic --> Re: New Civic Si to debut @ LA Auto Show
Join Discussion......
Today's Reading Links --> Re: Exclusive: Carmakers forced back to bigger engines in new emissions era
Join Discussion......
Accord --> Re: Honda Accord leather quality is not good.
Join Discussion......
Professional Motorsports --> 2017 IMSA Prototypes
Join Discussion......
Professional Motorsports --> Re: F1 - 2016 United States Grand Prix
Join Discussion......
TLX --> Re: I almost escaped...
Join Discussion......
General Talk --> Re: EPA launches new assault on the aftermarket
Join Discussion......
NSX --> Re: Where are the NSX road tests?
Join Discussion......
General Talk --> Re: Acura Still Waiting for NSX's Halo Effect
Join Discussion......
Today's Reading Links --> Re: Acura at LA Auto Show
Join Discussion......
Today's Reading Links --> Re: Audi R8 Could Be Killed Off, Thanks to Dieselgate
Join Discussion......
General Talk --> "Martini glass" design concept inspired by the CDX
Join Discussion......
Ward's Auto Confirms: Honda Cancels Acura Diesel
 Date: October 30, 2008 11:04
 Submitted by:  JeffX
 Source: Christie Schweinsberg, Asia Editor - Ward's Auto World
 Credibility Rating: Not Specified

Note: Reprinted with permission from Ward's Auto World

By Christie Schweinsberg
WardsAuto.com, Oct 30, 2008 10:29 AM

Honda Motor Co. Ltd.’s plan to bring a diesel-equipped Acura TSX to the U.S. next year is dead before arrival.

“The (diesel in the) Acura has been canceled,” a source familiar with the program tells Ward’s.

A report in the Japanese business daily Nikkei News today says Honda will delay launching a diesel engine in the U.S. until 2010 or later.

A rumor, published this week on the “Temple of VTEC,” a Honda enthusiasts’ website, claims the engine did not meet U.S. Environmental Protection Agency’s emissions standards when tested with an automatic transmission.

The diesel-powered TSX equipped with a manual gearbox reportedly passed muster, but Honda rejected the business case to make the vehicle available in the U.S. without an automatic.

American Honda Motor Co. Inc. declines comment.

Honda first announced plans to bring a diesel engine to the U.S. in May 2006. It later was revealed the engine would be the i-DTEC 4-cyl. turbodiesel, already available in the European Honda Accord that is sold in the U.S. as the Acura TSX.

CEO Takeo Fukui, speaking at the 2008 North American International Auto Show in Detroit, said Honda’s first vehicle to feature a diesel engine in the U.S. would be an Acura model. At the show, the auto maker displayed an i-DTEC mill in a glass case at the Acura stand.

While Fukui declined to reveal which model would receive the diesel, sources say it was intended to power the TSX midsize sedan.

Fukui was bullish on his company’s diesel plans, which were to include the Honda brand at the time, saying the business case suggested “an appropriate profit level,” despite the price premium applied to diesel fuel. He also forecast eventual annual U.S. sales of 150,000 units.

Allen Schaeffer, executive director of the non-profit diesel-advocacy group, Diesel Technology Forum, expresses surprise at the notion Honda did not foresee testing problems.

In terms of performance and emissions achievements, we’ve seen data presented at technical conferences that (Honda) could make this system work,” Schaeffer says. “People don’t make those kinds of announcements without expecting to meet emissions standards.”

To meet stringent Tier 2, Bin 5 EPA emissions standards, Honda said it would use a catalytic converter to reduce oxides of nitrogen, instead of introducing urea to the engine exhaust – a strategy employed by most European auto makers.

Recent months have proven difficult for U.S. diesel enthusiasts. The cancellation of the Acura program is the latest in a string of pullbacks.

In September, Chrysler LLC admitted it was postponing plans to market a Jeep Grand Cherokee SUV equipped with a Mercedes Bluetec diesel engine.

Toyota Motor Sales U.S.A. Inc.’s Jim Lentz later said the auto maker was reviewing its strategy to bring a diesel engine to market in its Tundra fullsize pickup truck and Sequoia large SUV.

Both Chrysler and Toyota cite the high cost of diesel fuel as a problem, as well as the added expense of the emissions technology necessary to meet EPA requirements.

Despite diesel fuel prices that topped $5 per gallon in the U.S. during the summer, a top American Honda official was high on diesel’s arrival in Acura’s lineup as recently as July, insisting the math still worked in the auto maker’s favor.

“The (fuel) efficiency (of a diesel engine) is greater than the price differential, so it still makes some sense,” Dan Bonawitz, vice president-corporate planning and logistics, said at the time.

Diesel Technology Forum’s Schaeffer says there is light at the end of the tunnel, citing more diesel-equipped vehicles than ever on their way to the U.S. in the months ahead.

“This year, we’re looking at the BMW 3-Series (and) X5 (and) Audi Q7 coming,” he says of future diesel-equipped models. Volkswagen AG’s success with the Jetta TDI also is proof diesel has a future in the U.S. “There are waiting lists for that vehicle,” he says.

“Diesel fuel prices are moderating in some parts of California,” adds Schaeffer, noting a gallon of diesel costs less there than a gallon of gasoline. “We’re seeing the fuel trends go the right way.”

Related Link: REUTERS: Honda could delay Japan, US clean diesel launch

Last edited by JeffX on October 30, 2008 16:10

Click Here to Submit Your Comments

Viewing Threshold (What is this?)

[fancy] [flat] [simple]
Subject Thread Originator Replies Last Post
  Looking overseas
boston 2
  How did BMW get the 335d past emissions?
NSXman 5
CarPhreakD 24
  More sign that everyone is getting PWNED by Hyundai
Honda-D 4
  Why not in a Civic?
Craggarss 7
  Go urea or go home
Civic_Si 17
  Supplementary note: Subaru rethinking diesel too
JeffX 26
  Maybe it was costs
jgalvan 2
  Audi Q7 diesel coming
NSXman 0
  Is Honda 's Accord release in Japan delayed too?
WLH1 0
  Diesel in America is D.O.A. - Car and Driver article
BernardP 0
  Diesel Element - Perfect combination
80honda 3
  Honda´s internal tests
King77 1
  screw it give me a V6 TSX
starbai 7
  Maybe marketing cancelled it?
Waldo 0
  Hybrid strategy review ?
Art of Snow 0
2017 Honda CR-V Specs and Features [Preliminary]
Read Article....................
TOV Photo Gallery: Paris Motor Show Part 3 (non-Honda)
Read Article....................
TOV Photo Gallery: Paris Motor Show Part 2 (non-Honda)
Read Article....................
TOV Photo Gallery: Paris Motor Show
Read Article....................
2017 Honda Accord Hybrid Photo Gallery
Read Article....................
TOV Video: 2017 Honda Ridgeline ride along
Read Article....................
Contact TOV | Submit Your Article | Submit Your Link | Advertise | TOV Shop | Events | Our Sponsors | TOV Archives
Copyright © 2015 Velocitech Inc. All information contained herein remains the property of Velocitech Inc.
The Temple of VTEC is not affiliated with American Honda Motor Co., Inc. TOV Policies and Guidelines - Credits - Privacy Policy