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Honda thinks Difficult is Worth Doing
Date: May 27, 2008 09:33
Honda's Viral Ad Seed Team
We received an e-mail last week asking us to post these 4 clips. They are "a series of short unbranded teaser advertisements around skydiving, to build interest ahead of the final ad which is being aired in June. This is one of the most expensive TV ads ever made and itís for the launch of the new Honda Accord." These teaser ads have aired on television in Europe over the past few weeks, but Honda is hoping to generate buzz on the internet as well. Apparently, that's where we come in.
Along with these teaser clips, Honda has a blog that provides some "behind the scenes" perspective for this campaign.
I apologize if all 4 of these start playing at once when the page loads, but apparently that's how they've configured their embed applets.