Re: Honda NA production slowly recovering
(Score: 1, Normal)
P54 wrote: Was it in 2008 or 2009 that Honda Civic sold more than 50000 units in one month, even beating the Ford F 150, only car to have done so for 2-3 decades. Honda sold less the following months as they run out of stock.
May 2008. Crazy time. $4.00/gallon gas and everyone with a landbarge decided to unload it for a huge loss and buy a brand new fuel efficient car. I think more than a few of them lost more money on their tradeins than they would've spent on gas for their old vehicle, but we didn't know what gas prices would do. Anyway.
P54 wrote:Only reason Honda is down is because of lack of supply due to the earthquake/tsunami.
It's the predominant reason, the overwhelming reason, perhaps. I wouldn't say it's the only reason. There might need to be a little concern looking ahead once production and distribution has returned to normal, that these months will give Honda's non-Japanese competitors a good chance to get conquests into their showrooms and into their vehicles. I'm sure there are a number of folks waiting for Honda's vehicle stocks to replenish, but the ones who can't or choose not to wait may be lost for years, and they may influence the people in their lives. On top of that, Japan disaster aside, the competition is getting increasingly heavy. If I was in the market (I'm not anymore after the disappointing Si), Honda/Acura wouldn't be the no-brainer, default choice anymore. There wouldn't be a no-brainer, default choice. There's more to sample - and I'm a Honda enthusiast, former died-in-the-wool uber "fanboy", right. So consider that, and consider what people who are less "hardcore Honda" are thinking.