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  TOV News > American Honda Reports October Sales Increase of 19.8 Percent > > Re: Sales are really DOWN

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TonyEX
Profile for TonyEX
Sales are really DOWN [View News Item]    (Score: 1, Normal) 11-03-2010 15:39
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Remember when the Accord was selling 400K per year and the Civic was not far behind at 350K?

That was no long ago.
foyer
Profile for foyer
Re: Sales are really DOWN [View News Item]    (Score: 1, Normal) 11-03-2010 16:11
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When was it Tony? Specifically? Was it before the economy tanked in 2008?

EVERYTHING was selling better back then.
HONDA CAT
Profile for HONDA CAT
Re: Sales are really DOWN [View News Item]    (Score: 1, Normal) 11-03-2010 16:19
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More like 500,000 units I think. The competition is really tough and the car is not the leader it was before. I really would love to buy one when the styling and performance comes back to the 1993 Accord level. Anyhway one got a pristine 1993 Accord in a stick shift? I will pay upto $10,000 for one without accidents.
80honda
Profile for 80honda
Re: Sales are really DOWN [View News Item]    (Score: 1, Normal) 11-03-2010 16:23
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HONDA CAT wrote:
More like 500,000 units I think. The competition is really tough and the car is not the leader it was before. I really would love to buy one when the styling and performance comes back to the 1993 Accord level. Anyhway one got a pristine 1993 Accord in a stick shift? I will pay upto $10,000 for one without accidents.



I direct you to this post

And I would like to remind you that Honda STILL has the least incentive spending of the major automakers! Month after month, year after year.
TonyEX
Profile for TonyEX
Re: Sales are really DOWN [View News Item]    (Score: 1, Normal) 11-03-2010 16:45
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foyer wrote:
When was it Tony? Specifically? Was it before the economy tanked in 2008?

EVERYTHING was selling better back then.



In 2004 AHM (NA actually) sold over 1.5MIL cars.

http://world.honda.com/investors/annualreport/2004/04.html

The Accord and Civics used to push 400K/300K run rates for years.
80honda
Profile for 80honda
Re: Sales are really DOWN [View News Item]    (Score: 1, Normal) 11-03-2010 17:39
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TonyE wrote:
foyer wrote:
When was it Tony? Specifically? Was it before the economy tanked in 2008?

EVERYTHING was selling better back then.



In 2004 AHM (NA actually) sold over 1.5MIL cars.

http://world.honda.com/investors/annualreport/2004/04.html

The Accord and Civics used to push 400K/300K run rates for years.



Back in 2004 for example, Ford was selling around 1 million F-series per year.
dominik331
Profile for dominik331
Re: Sales are really DOWN [View News Item]    (Score: 1, Normal) 11-03-2010 18:32
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I guess they all wish it was 2004 again, but it is not
TonyEX
Profile for TonyEX
Re: Sales are really DOWN [View News Item]    (Score: 1, Normal) 11-03-2010 18:35
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Sales are down for everyone.

I remember when AHM broke the 1MIL per year.... "Beat Toyota" was the mantra then....

Drew
Profile for Drew
Re: Sales are really DOWN [View News Item]    (Score: 1, Normal) 11-03-2010 20:01
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Glad you're not the CEO of Honda...

If it was up to you, you would probably jack up the incentives and start boosting up fleet sales.

Last time I checked, the SAAR is only about 12 million, what do you expect?!?

A nice $4 billion net income for the 1st half of the fiscal year is what you should be paying attention to, not the monthly sales numbers!
TheGripper
Profile for TheGripper
Re: Sales are really DOWN [View News Item]    (Score: 1, Normal) 11-03-2010 20:20
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Just thinking out loud here...if in say 2004 the Fit, Insight, and CRZ did not exist and those that buy said models now hypothetically bought Civics instead we would be looking at a civic number of around 282k. With 2 more months to go - 16% of the calendar for 2010 - you could extrapolate that out to finish around 327k units.

Not very far off the pace given the new world. By the by...the Prius barely existed in 2004 too. So product line diversification has done honda pretty well I think.
Honda1
Profile for Honda1
Re: Sales are really DOWN [View News Item]    (Score: 1, Normal) 11-03-2010 20:34
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>>> In 2004 AHM (NA actually) sold over 1.5MIL cars.

Competition is now stronger.
danielgr
Profile for danielgr
Re: Sales are really DOWN [View News Item]    (Score: 1, Normal) 11-03-2010 20:38
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TonyE wrote:
Remember when the Accord was selling 400K per year and the Civic was not far behind at 350K?

That was no long ago.

You are also obviating the fact that there are many more competitors in the market (and not only from Honda).

The good old days of having a couple of cars with a couple of engines selling about 1M cars/year are over with or without the crisis.

That's why you see a proliferation of powertrain/body options through the line-up (call it CrossTour, TSX V6/Wagon, Insight, ZDX, CR-V/RDX, etc.). Adding more models/versions is not just a matter of "increasing sales", but of "maintaining sales".
Also because of the ever increasing competition in core segments; a few years ago it was either Accord/Camry or Civic/Corolla, now nearly every automaker has a compelling option on those segments.
TonyEX
Profile for TonyEX
Re: Sales are really DOWN [View News Item]    (Score: 1, Normal) 11-03-2010 20:43
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Honda1 wrote:
>>> In 2004 AHM (NA actually) sold over 1.5MIL cars.

Competition is now stronger.



Nope, the whole market is down.
TonyEX
Profile for TonyEX
Re: Sales are really DOWN [View News Item]    (Score: 1, Normal) 11-03-2010 20:49
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danielgr wrote:
TonyE wrote:
Remember when the Accord was selling 400K per year and the Civic was not far behind at 350K?

That was no long ago.

You are also obviating the fact that there are many more competitors in the market (and not only from Honda).

The good old days of having a couple of cars with a couple of engines selling about 1M cars/year are over with or without the crisis.

That's why you see a proliferation of powertrain/body options through the line-up (call it CrossTour, TSX V6/Wagon, Insight, ZDX, CR-V/RDX, etc.). Adding more models/versions is not just a matter of "increasing sales", but of "maintaining sales".
Also because of the ever increasing competition in core segments; a few years ago it was either Accord/Camry or Civic/Corolla, now nearly every automaker has a compelling option on those segments.



Actually, the WHOLE of AHM is selling around 1.1MIL cars for the year?

The market as a whole is down... and I don't see CrossTour cross shopping an Accord. Nor RDX with CRV.

But, you know, when AHM offered less models, it really was laser focused on the product:

In '05 it was Civic, Accord, CRV, Odyssey, Ridgeline and Pilot, RSX, TSX, TL, RL and MDX.

That was (and should be) the core business. Everything since -except for finally bringing in the Fit- has diluted the brand and created a mess.

danielgr
Profile for danielgr
Re: Sales are really DOWN [View News Item]    (Score: 1, Normal) 11-03-2010 21:33
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TonyE wrote:
danielgr wrote:
TonyE wrote:
Remember when the Accord was selling 400K per year and the Civic was not far behind at 350K?

That was no long ago.

You are also obviating the fact that there are many more competitors in the market (and not only from Honda).

The good old days of having a couple of cars with a couple of engines selling about 1M cars/year are over with or without the crisis.

That's why you see a proliferation of powertrain/body options through the line-up (call it CrossTour, TSX V6/Wagon, Insight, ZDX, CR-V/RDX, etc.). Adding more models/versions is not just a matter of "increasing sales", but of "maintaining sales".
Also because of the ever increasing competition in core segments; a few years ago it was either Accord/Camry or Civic/Corolla, now nearly every automaker has a compelling option on those segments.



Actually, the WHOLE of AHM is selling around 1.1MIL cars for the year?

The market as a whole is down... and I don't see CrossTour cross shopping an Accord. Nor RDX with CRV.

But, you know, when AHM offered less models, it really was laser focused on the product:

In '05 it was Civic, Accord, CRV, Odyssey, Ridgeline and Pilot, RSX, TSX, TL, RL and MDX.

That was (and should be) the core business. Everything since -except for finally bringing in the Fit- has diluted the brand and created a mess.


I never intend to say the RDX was cross-shopping with the CR-V (though I think it does), but that the CR-V is cross-shopping with the Civic and Accord, as much as the RDX cross-shops with Acura light sedans. or the Fit/Insight cross-shops with the Civic. In a lesser or larger extent though, many models cross-shop with each other.

I won't spend more time with this but here you have the evolution of Civic+Accord share of the Honda line-up against total sales (all data is Jan-Oct because that's what you are looking to here).



You can see this graph in many ways but:
- Civic+Accord relevance has a clear downhill trend.
- Only tiny spike in their share came with the oil prices peak in 07/08 which hurted SUV sales a lot; yet it wasn't nearly enough to reach early 00's levels.
- Despite the crisis AHM sales in 2010 are higher than in 00, yet look at what happened to the Accord + Civic share...

As I said, I think "diversification of the market" (both with internal and external competitors) have much more to do with Accord+Civic low sales than overall market health.
80honda
Profile for 80honda
Re: Sales are really DOWN [View News Item]    (Score: 1, Normal) 11-03-2010 21:58
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TonyE wrote:
The market as a whole is down... and I don't see CrossTour cross shopping an Accord. Nor RDX with CRV.



The Crosstour IS an Accord.

And I would think a lot of people cross shop the RDX and the CRV. I actually gave both a close look before I purchased their forgotten little brother, the Element.
DCR
Profile for DCR
Re: Sales are really DOWN [View News Item]    (Score: 1, Normal) 11-03-2010 22:24
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I have purchased 3 CR-V's and I haven't set foot on an Acura lot. They don't interest me, and I don't see the value.
hondacura
Profile for hondacura
Re: Sales are really DOWN [View News Item]    (Score: 1, Normal) 11-03-2010 22:36
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foyer wrote:
When was it Tony? Specifically? Was it before the economy tanked in 2008?

EVERYTHING was selling better back then.



Co-sign

Why every month someone has to start a stupid/obvious answer type of thread? (rhetorical)

Tony... WE'RE IN A RECESSION STILL !!!!

geez the ridiculousness

330R
Profile for 330R
Re: Sales are really DOWN [View News Item]    (Score: 1, Normal) 11-03-2010 23:17
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Hey daniel, where'd you get that cool chart?
HONDA AFVM
Profile for HONDA AFVM
Re: Sales are really DOWN [View News Item]    (Score: 1, Normal) 11-03-2010 23:52
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Drew wrote:
Glad you're not the CEO of Honda...

If it was up to you, you would probably jack up the incentives and start boosting up fleet sales.

Last time I checked, the SAAR is only about 12 million, what do you expect?!?

A nice $4 billion net income for the 1st half of the fiscal year is what you should be paying attention to, not the monthly sales numbers!


Tony, you the man, but I am going to have to shake you on this one.........In 2004 and prior, the;

Sonata
Fusion
Malibu
Optima
Passat

were not really on the radar, NOW.........All but the Malibu are competitors. People are looking hard at these cars, and buying more of them. None of them are as good as the Accord, but they are good cars and some offer a lot for a little cash.

I didn't put Camry in there because that is a given.
montechester
Profile for montechester
Re: Sales are really DOWN [View News Item]    (Score: 1, Normal) 11-03-2010 23:55
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TonyE wrote:
In 2004 AHM (NA actually) sold over 1.5MIL cars.

http://world.honda.com/investors/annualreport/2004/04.html

The Accord and Civics used to push 400K/300K run rates for years.


Was that back when Honda pretty much only HAD 2 major models to sell? The days of a 400,000 per year seller are LONG gone. Even when the economy recovers, the market has diversified to the point that I don't think you'll see anyone sell those huge volumes for a single model again. Honda knows this too, and that's why you see so many niche type models coming out the last 5-10 years. It is just taking a bit of time for Honda to adjust to the times, but they will get there I have no doubt.
HONDA AFVM
Profile for HONDA AFVM
Re: Sales are really DOWN [View News Item]    (Score: 1, Normal) 11-03-2010 23:57
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HONDA CAT wrote:
More like 500,000 units I think. The competition is really tough and the car is not the leader it was before. I really would love to buy one when the styling and performance comes back to the 1993 Accord level. Anyhway one got a pristine 1993 Accord in a stick shift? I will pay upto $10,000 for one without accidents.

Just sold a 1993 MINT with 52K, little old car.......Auto tho, sold it for $4,200.........needed nothing..........I was SO pissed I didn't buy it from her.........before she traded it.........she offered it to me, but me being Mr. Company man, I felt it would be dishonest.
montechester
Profile for montechester
Re: Sales are really DOWN [View News Item]    (Score: 1, Normal) 11-04-2010 02:13
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HONDA AFVM wrote:Just sold a 1993 MINT with 52K, little old car.......Auto tho, sold it for $4,200.........needed nothing..........I was SO pissed I didn't buy it from her.........before she traded it.........she offered it to me, but me being Mr. Company man, I felt it would be dishonest.


An honest sales person!? WHAT is this world coming too!? LOL

I'd have thought you could get a bit more like $6000 outta that car. Are used prices taking a hit now too? I thought they were up, at least for the cream of the crop.


I just sold a 2005 TL Navi with 70K miles and retailed the hell out of it a few months ago. Of course that was private sale stuff, so maybe the difference? Plus my cars look like new when I go to sell them. It always seems to be worth the effort to take good care of them as we own them, but then to also put in a day or 2 work on the back side washing, waxing, treating the leather, doing the windows real well, etc (Zaino is AWESOME Stuff!!!)... And replacing anything that is a wear item and in need like wipers, tires, brakes, etc... and pointing that out quite firmly to the potential buyer.

They REALLY like that. I know I'm getting my moneys worth outta the extra work and parts. I still have a personal record intact for over 25 years. The very 1st person that comes to see my car/motorcycle/tractor/mower has always bought it, and for my price. I have had them walk away, but they always call back and say, "OK, I'll take it at your price, when can I pick it up?". Something like 18 vehicles now and still rolling... Of course now I've talked about and ruined it for sure. LOL

rocky
Profile for rocky
Re: Sales are really DOWN [View News Item]    (Score: 1, Normal) 11-04-2010 13:25
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TonyE wrote:
Remember when the Accord was selling 400K per year and the Civic was not far behind at 350K?

That was no long ago.



Those sales figures were greatly helped by Ford's screw up with the second gen Taurus. Remember the jellybean? It completed screwed up Ford, and opened the door for Honda. Until that point, the Taurus was the best selling car in the USA.

Honda said thank you and sold as many as it could.


80honda
Profile for 80honda
Re: Sales are really DOWN [View News Item]    (Score: 1, Normal) 11-05-2010 08:57
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rocky wrote:
TonyE wrote:
Remember when the Accord was selling 400K per year and the Civic was not far behind at 350K?

That was no long ago.



Those sales figures were greatly helped by Ford's screw up with the second gen Taurus. Remember the jellybean? It completed screwed up Ford, and opened the door for Honda. Until that point, the Taurus was the best selling car in the USA.

Honda said thank you and sold as many as it could.





The shape helped kill Taurus sales, but so did the Taurus imploding transaxles, electronic gremlins, warping rotors...
TonyEX
Profile for TonyEX
Re: Sales are really DOWN [View News Item]    (Score: 1, Normal) 11-06-2010 11:30
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rocky wrote:
TonyE wrote:
Remember when the Accord was selling 400K per year and the Civic was not far behind at 350K?

That was no long ago.



Those sales figures were greatly helped by Ford's screw up with the second gen Taurus. Remember the jellybean? It completed screwed up Ford, and opened the door for Honda. Until that point, the Taurus was the best selling car in the USA.

Honda said thank you and sold as many as it could.





The Taurus was long gone in '03
Heckler
Profile for Heckler
Re: Sales are really DOWN [View News Item]    (Score: 1, Normal) 11-07-2010 02:10
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montechester wrote:
HONDA AFVM wrote:Just sold a 1993 MINT with 52K, little old car.......Auto tho, sold it for $4,200.........needed nothing..........I was SO pissed I didn't buy it from her.........before she traded it.........she offered it to me, but me being Mr. Company man, I felt it would be dishonest.


An honest sales person!? WHAT is this world coming too!? LOL

I'd have thought you could get a bit more like $6000 outta that car. Are used prices taking a hit now too? I thought they were up, at least for the cream of the crop.


I just sold a 2005 TL Navi with 70K miles and retailed the hell out of it a few months ago. Of course that was private sale stuff, so maybe the difference? Plus my cars look like new when I go to sell them. It always seems to be worth the effort to take good care of them as we own them, but then to also put in a day or 2 work on the back side washing, waxing, treating the leather, doing the windows real well, etc (Zaino is AWESOME Stuff!!!)... And replacing anything that is a wear item and in need like wipers, tires, brakes, etc... and pointing that out quite firmly to the potential buyer.

They REALLY like that. I know I'm getting my moneys worth outta the extra work and parts. I still have a personal record intact for over 25 years. The very 1st person that comes to see my car/motorcycle/tractor/mower has always bought it, and for my price. I have had them walk away, but they always call back and say, "OK, I'll take it at your price, when can I pick it up?". Something like 18 vehicles now and still rolling... Of course now I've talked about and ruined it for sure. LOL



Wow, that's an impressive streak you got going there...Can you help me sell my 05 Odyssey? I just posted it on the Sell Forum :-) jk...
 
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