98EX4cyl
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Still a few months supply of 2010 ZDXs sitting at dealers currently selling at $2000 under invoice according to Edmunds.
So what's the plan for 2011 ZDX?
- lower MSRP to make it more attractive?
- more content? Tech package becomes base?
- except it will sell really slowly and limit production to 2000-2500/yr?
- ditch it completely
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Chris David
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I'd vote for the last option.
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aznxthuggie
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Chris David wrote:
I'd vote for the last option.
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same.
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Potenza
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aznxthuggie wrote:
Chris David wrote:
I'd vote for the last option.
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98EX4cyl
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Potenza wrote:
aznxthuggie wrote:
Chris David wrote:
I'd vote for the last option.
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If its canceled then they don't have to spend money to advertise it, or move it off the sales floor. Dealers wouldn't have to waste resources stocking it.
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CanTex
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Potenza wrote:
aznxthuggie wrote:
Chris David wrote:
I'd vote for the last option.
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Marketing dollars better spent elsewhere? Sure, the ZDX is a halo car, like the Corvette for Chevrolet (and the Crosstour for Honda? Hmmm.) but Acura needs to highlight the TL, MDX and TSX (while deftly hiding the beak from public view) in their marketing. Can they make a profit on the ZDX? Not sure about that.
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6SPDTL
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The Accord hybrid was ditched after one year, they can certainly ditch it painlessly. Probably worth more as a collectors item that way. The corvette is a halo car but it also sells.
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Powered by Honda
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98EX4cyl wrote:
Still a few months supply of 2010 ZDXs sitting at dealers currently selling at $2000 under invoice according to Edmunds.
So what's the plan for 2011 ZDX?
- lower MSRP to make it more attractive?
- more content? Tech package becomes base?
- except it will sell really slowly and limit production to 2000-2500/yr?
- ditch it completely
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12000 off in canada but its cash only so its not helping much.
People just rather a MDX for the same price as the 12k off.
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BalIermd
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98EX4cyl wrote:
Still a few months supply of 2010 ZDXs sitting at dealers currently selling at $2000 under invoice according to Edmunds.
So what's the plan for 2011 ZDX?
- lower MSRP to make it more attractive?
- more content? Tech package becomes base?
- except it will sell really slowly and limit production to 2000-2500/yr?
- ditch it completely
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This was never going to be a "best seller" to begin with. Just look at it's closest competition, the X6 for proof.
Lowering the MSRP is an option, but as I pointed out, it's not like this the bread winner model for Acura, or even close. So there's no need to really be aggressive with price slashing.
And really, exactly what more content can we get in the already loaded ZDX for it's price point?
And realistically, totally ditching it won't happen, at least for another 4 years or so. Besides, it's way too early to determine this car a success or failure.
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Powered by Honda
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If honda keeps the CSX for next gen I dont see why they wont keep the ZDX.
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kirk
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98EX4cyl wrote:
Still a few months supply of 2010 ZDXs sitting at dealers currently selling at $2000 under invoice according to Edmunds.
So what's the plan for 2011 ZDX?
- lower MSRP to make it more attractive?
- more content? Tech package becomes base?
- except it will sell really slowly and limit production to 2000-2500/yr?
- ditch it completely
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Driving a rare car has it's pluses........
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80honda
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Question!
For those begging Honda to kill a product and offer less choices for the consumer...
What in your opinion is the minimum number a vehicle should sell per month before receiving the ax?
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A77
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why would cash only not help? You can finance from a bank for 4.9% or use a line of credit at 3.5%. It's far better than 0% finance from the manufacturer with no cash off. Or 4 grand off even. There's just too limited demand for the thing.
Crosstour is selling OK though it seems. If hardly setting the market on fire. Given the number of Accord bits in it it's probably profitable.
The $12,000 off they are highlighting is at least probably attracting more peopleto the showroom - even if they end up buying an MDX instead. At a mere $6000 off (TSX 5000, TL $4500....). They have 1.4 leases too.
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BalIermd
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80honda wrote:
Question!
For those begging Honda to kill a product and offer less choices for the consumer...
What in your opinion is the minimum number a vehicle should sell per month before receiving the ax?
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0
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DCR
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kirk wrote:
Driving a rare car has it's pluses........
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One of those being out of warranty repair costs.
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Mikeydred
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Accord Hybrid was around for atleast 3 years, even went through the body style chnage of the last generation
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dominik331
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Killing the Zdx doesn't mean Honda will give you what some of you have been asking for in other areas so let Honda worry about its future.
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RSXCase
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kirk wrote:
Driving a rare car has it's pluses........
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Not likely to be stolen.
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hondacura
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dominik331 wrote:
Killing the Zdx doesn't mean Honda will give you what some of you have been asking for in other areas so let Honda worry about its future.
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Co-sign
All the haters... why do you keep repeating your tired azz line that you hate this vehicle. Honda already heard you before. They're not going to cancel this vehicle until their ready.
Acura isn't delivering a rear wheel drive car instead.
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montechester
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I think if they try, they can probably get volume up to 5000/yr. At that rate, I think it's worth keeping for a few years, but unless someone hasa a brilliant idea for a new one, they better just make it a one cycle run then sayonara, bye-bye.
By then the NEW RL will be in play so we'll see what it can do for that HALO car effect. I don't think a high end Crossover is going to work as a Halo car in the new Green economy anyhow.
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Fan Koni
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80honda wrote:
Question!
For those begging Honda to kill a product and offer less choices for the consumer...
What in your opinion is the minimum number a vehicle should sell per month before receiving the ax?
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Well it should be making money - if not it just pulls money away from other products.
How about the Acuras come with lightweight technology?!
That is "more choice for the consumer".
With 3K ZDX sales a year it can't be profitable. There is always some first gen protection, but profits count. It probably just sells at production costs - not counting for development, which would best be 150Million.
Maybe it helps to generate 5% of Acuras non ZDX sales - so 5% of Acuras non ZDX profits (~15M) could be counted on the ZDX Businesscase.
So I guess its getting something out of the development vs tossing it all away.
But last would very probably take even more money away from the other products.
I don't think the ZDX will away soon.
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Blue_Sky_surfer
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What's not selling?
* 2010 BMW X6 ActiveHybrid: 260 days
* 2010 Scion xD: 216 days
* 2010 BMW 650i: 209 days
* 2010 Suzuki SX4: 202 days
* 2010 Mercedes-Benz S400 hybrid: 195 days
* 2010 Mazda RX-8: 175 days
* 2010 Hummer H3: 165 days
* 2010 Jeep Commander: 153 days
* 2010 VW Touareg: 148 days
* 2010 Lexus HS 250h: 146 days
Source
Do you see ZDX on the list?
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dominik331
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By the way the Audi A8 doesn't even sell 50 a month and they kept it and even redesigned it.
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duncan
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BalIermd wrote:
80honda wrote:
Question!
For those begging Honda to kill a product and offer less choices for the consumer...
What in your opinion is the minimum number a vehicle should sell per month before receiving the ax?
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0
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When a car is no longer profitable then it shd get the axe (presumably that wouldn't have to wait til 0 sales). Whether that's the case for the ZDX, only Acura would know and I don't think it's telling anyone.
For all my misgivings and dislikes about this car, I just don't see it being cancelled only one yr in. For all the hype and importance Acura had attached to the ZDX, killing it so soon wd be a total PR disaster and embarassment. That's admitting that the big foreheads at Acura had made a serious mistake with this car, the kind of mistake people lose their jobs over. So I'm sure the ZDX will be around for a full model cycle.
To be fair, the RDX got off to an agonizingly slow sales start too in its first few yrs and it seems to be finally finding its pace this yr.
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80honda
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I wonder if the S2000 was profitable? Unlike the ZDX, most all components on the S2000 were purpose built for the car. Not a cheap undertaking.
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98EX4cyl
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dominik331 wrote:
By the way the Audi A8 doesn't even sell 50 a month and they kept it and even redesigned it.
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North American market is not the Audi A8s primary market.
Per Audis 3rd Qtr report they have sold nearly 12000 worldwide so far this year - up 38% from 2009.
http://www.audi.com/etc/medialib/ngw/company/investor_relations/pdf/finanzberichte/quarterly_reports.Par.0002.File.pdf/audi_zm_2010_q3_en.pdf
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330R
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Blue_Sky_surfer wrote:
What's not selling?
* 2010 BMW X6 ActiveHybrid: 260 days hybrid not broken out from total
* 2010 Scion xD: 216 days 874 sold
* 2010 BMW 650i: 209 days not broken out, 48 total
* 2010 Suzuki SX4: 202 days 994 sold
* 2010 Mercedes-Benz S400 hybrid: 195 days hybrid not broken out from total
* 2010 Mazda RX-8: 175 days 93 sold
* 2010 Hummer H3: 165 days not broken out, 242 total
* 2010 Jeep Commander: 153 days 174 sold
* 2010 VW Touareg: 148 days 6 sold
* 2010 Lexus HS 250h: 146 days 792 sold
Source
Do you see ZDX on the list? ZDX 194 sold
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With 3, possibly 4 models (H3) on that list selling more than the ZDX last month, apparently those numbers aren't accurately telling the story you want them to, or else the ZDX would be on there - and you wouldn't want to tell that, either :p
BTW, I like the ZDX in isolation. It's nice to drive, but parked among its brandmates, I'd take an MDX.
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98EX4cyl
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80honda wrote:
I wonder if the S2000 was profitable? Unlike the ZDX, most all components on the S2000 were purpose built for the car. Not a cheap undertaking.
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Really???
You're going to compare the S2000 sales to the ZDX...again?
You're going to question if the S2000 was profitable...again?
Can't you just admit the ZDX is a sales flop already?? Must we go through this every month?
http://www.vtec.net/forums/one-message?message_id=928512&page_number=1&news_item_id=926345
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330R
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80honda wrote:
I wonder if the S2000 was profitable? Unlike the ZDX, most all components on the S2000 were purpose built for the car. Not a cheap undertaking.
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I'm glad as hell they decided to undertake it.
Would anyone miss the ZDX? If something erased all the S2000s, would anyone miss them?
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aznxthuggie
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Their original goal for the ZDX was 500 per month, this month they sold 194, and most prior months were in the low-mid 200 range. So yes i'd say it's a failure if it doesn't even sell at 50% of their original projections.
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