[home][rumors and news][model release matrix][dealer network][desktop calendar][exhaust notes][tov forums][links][search][sponsors][garage][login]

Tire Rack Upgrade Garage
 Search for a Dealer:
 Canadian Flag US Flag
 Honda Acura
 ZIP  
Just a bit of Civic 5-door trim info and some Next-gen CR-V News
More.......................
Spied on the Street! 2018 Acura RDX(?) mule?
More.......................
All-New 2017 Honda Civic Hatchback Arrives This Fall in North America, 180hp "Sport" Trim on the way
More.......................
Honda Sets New Car and Truck Sales Records as American Honda Reports July Sales
More.......................
Civic 5-doors spotted in transport in England
More.......................
Acura NSX GT3 Program Progressing with Surprise Public Test Debut Slated for Mid-Ohio
More.......................
Acura Announces NSX GT3 updates via conference call today
More.......................
Just a bit of Civic 5-door trim info
More.......................
Professional Motorsports --> Re: F1 - 2016 Summer Break Discussion
Join Discussion......
General Talk --> Re: California passes toughest greenhouse gas emission curbs
Join Discussion......
General Talk --> Re: Toyota 86 = classic?
Join Discussion......
Professional Motorsports --> Re: F1 - 2016 Belgian Grand Prix
Join Discussion......
General Talk --> Re: 2018 Camry.
Join Discussion......
Civic --> Re: 2017 Hatchback - No more EX 6spd?
Join Discussion......
NSX --> Re: Honda NSX pricing estimate/order info for Europe
Join Discussion......
Sales Experiences --> Re: Can a damaged vehicle be sold as new?
Join Discussion......
Today's Reading Links --> Re: MT Big Test: Compact CUVs
Join Discussion......
Ridgeline - General Talk --> Re: Pickuptrucks.com mid-size comparo
Join Discussion......
General Talk --> Re: My experience with the latest Takata Recall (so far)
Join Discussion......
Amateur Racing & Driving --> Re: JUDGE ME-- Gokart Racing
Join Discussion......
General Talk --> Re: Precision Concept coming to Pebble Beach
Join Discussion......
CR-V --> Re: 2015 CRV Vibration Recall TSB
Join Discussion......
Today's Reading Links --> Re: American Customer Satisfaction Index
Join Discussion......
2017 Honda Accord Hybrid Photo Gallery
Read Article....................
TOV Video: 2017 Honda Ridgeline ride along
Read Article....................
2017 Honda Ridgeline PR Photo Gallery
Read Article....................
First Drive: 2017 Acura NSX(!)
Read Article....................
2017 Acura NSX PR Photo Gallery
Read Article....................
TOV Video: Guy Melville-Brown talks about the 2016 Civic Coupe design
Read Article....................

[fancy] [flat] [simple]
TOV Forums > General Talk > > Re: Acura's Marketing team just doesn't get it!!!!

Go to:

Viewing Threshold (What is this?)

Thread Page - [1]
Author
  Post New Thread
RolledaNsx
Profile for RolledaNsx
Acura's Marketing team just doesn't get it!!!!    (Score: 1, Normal) 08-04-2013 20:05
Reply to This Message Attach Quote to Reply
They had a chance this weekend at the Honda Indy 200 Race to give the public a good tease of the NSX to get them interested in it like Ferrari does with its new sports cars at the Fiorani Circuit before debut.

The only difference is Ferrari has a better marketing team!

They use a real production mule in camo with one of their F1 drivers to take it to the limit and after people see it and hear it they want it.Yes they are spy pictures but somebody had to let the cameraman on the private track(Ferrari did).

Porsche took a step farther by letting the press to drive a camo pre-production mule for a drive and they fell in love with the sound and power of the 9300 rpm redline NA V8!

Now the Acura team....They drive a couple average speed laps in a fake NSX mule with non-production spec engine with a NASCAR spec body(kinda looks like the car but doesn't)!

Do they think the American public will be happy with it because it is loud and kinda looks like a American muscle car in that Nascar spec body look?

TurkMan71
Profile for TurkMan71
Re: Acura's Marketing team just doesn't get it!!!!    (Score: 1, Normal) 08-04-2013 20:20
Reply to This Message Attach Quote to Reply
If marketing were their one and true problem...I have a feeling that Honda is 'kicking out the ladder'...



Sink or swim time for Honda and after treading water for so long, I think they might be too tired, not properly equipped to swim...
NealX
Profile for NealX
Re: Acura's Marketing team just doesn't get it!!!!    (Score: 1, Normal) 08-04-2013 20:25
Reply to This Message Attach Quote to Reply
An NSX mule playing tag with an HFP Accord pace car? Hardly impressive...and the equally stickered Accord managed to look so much better.

The MB AMG, F1 medical estate doing a hot lap makes a better first impression.

I was more impressed by the parade of S2000s...
typer_801
Profile for typer_801
Re: Acura's Marketing team just doesn't get it!!!!    (Score: 1, Normal) 08-05-2013 13:21
Reply to This Message Attach Quote to Reply
They did the parade of S2000's again. Awesome!!!

There's typically an S2000 or two around the South Dayton/North Cincinnati area wearing the Mid-Ohio 200 logos that I'll see driving too and from work the week prior to the race. Didn't see one this year, but glad they're still doing the parade lap.
CivicB18
Profile for CivicB18
Re: Acura's Marketing team just doesn't get it!!!!    (Score: 1, Normal) 08-06-2013 13:33
Reply to This Message Attach Quote to Reply
NealX wrote:
An NSX mule playing tag with an HFP Accord pace car? Hardly impressive...and the equally stickered Accord managed to look so much better.

The MB AMG, F1 medical estate doing a hot lap makes a better first impression.

I was more impressed by the parade of S2000s...



Given the Accord coupe is the only car in the lineup with better than adequate performance it's pretty much all they could use. A Civic Si would have been more appropriate but Honda neutered it with an old Accord engine so the Accord coupe it is.
BachelorFrog
Profile for BachelorFrog
Re: Acura's Marketing team just doesn't get it!!!!    (Score: 1, Normal) 08-06-2013 14:18
Reply to This Message Attach Quote to Reply
CivicB18 wrote:
NealX wrote:
An NSX mule playing tag with an HFP Accord pace car? Hardly impressive...and the equally stickered Accord managed to look so much better.

The MB AMG, F1 medical estate doing a hot lap makes a better first impression.

I was more impressed by the parade of S2000s...



Given the Accord coupe is the only car in the lineup with better than adequate performance it's pretty much all they could use. A Civic Si would have been more appropriate but Honda neutered it with an old Accord engine so the Accord coupe it is.


Well, they could have used this.

CivicB18
Profile for CivicB18
Re: Acura's Marketing team just doesn't get it!!!!    (Score: 1, Normal) 08-06-2013 14:48
Reply to This Message Attach Quote to Reply
BachelorFrog wrote:
CivicB18 wrote:
NealX wrote:
An NSX mule playing tag with an HFP Accord pace car? Hardly impressive...and the equally stickered Accord managed to look so much better.

The MB AMG, F1 medical estate doing a hot lap makes a better first impression.

I was more impressed by the parade of S2000s...



Given the Accord coupe is the only car in the lineup with better than adequate performance it's pretty much all they could use. A Civic Si would have been more appropriate but Honda neutered it with an old Accord engine so the Accord coupe it is.


Well, they could have used this.




I forgot about THAT TL.
 
Thread Page - [1]
Go to:
Contact TOV | Submit Your Article | Submit Your Link | Advertise | TOV Shop | Events | Our Sponsors | TOV Archives
Copyright © 2014 Velocitech Inc. All information contained herein remains the property of Velocitech Inc.
The Temple of VTEC is not affiliated with American Honda Motor Co., Inc. TOV Policies and Guidelines - Credits - Privacy Policy
mobile: 0