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TOV Forums > Today's Reading Links > > Re: Honda's Cumulative Worldwide Hybrid Sales Reaches 1 million

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danielgr
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Honda's Cumulative Worldwide Hybrid Sales Reaches 1 million    (Score: 1, Normal) 10-15-2012 00:30
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1 million and counting..., but it's not the figure that should catch your attention, it's the brisk acceleration since the release of the Insight in 2009 that should.

For those that can't see the trend by looking at figures on a table, here is the graph:



And now look at what's coming:
In May of this year, Honda began production of hybrid models in regions outside of Japan with production of the Acura ILX Hybrid in the USA followed by production of the Jazz Hybrid which began in Thailand in July of this year. Moreover, Honda is also planning to begin production of the Jazz Hybrid in Malaysia in 2012 to deliver hybrid vehicles with speed, affordability and low CO2 emissions for customers in Asia where demand for fuel efficient vehicles is expected to grow in the future.


On a side note, I'm still intrigued by Honda insisting in making the difference between the RLX and "the successor of the Legend in Japan", as if they were different vehicles or something... Maybe that's simply their way of saying "we will bring our global flagship to Japan as well".

a highly-efficient and high-output three-motor hybrid system, the Sport Hybrid SH-AWD® (Super Handling All Wheel Drive), which realizes both a high level of sporty handling and fuel economy, will be applied to the NSX and Acura RLX, as well as the successor model of the Legend which is scheduled to be introduced in Japan.


Last edited by danielgr on 10-18-2012 07:57
DCR
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Re: Honda's Cumulative Worldwide Hybrid Sales Reaches 1 million    (Score: 1, Normal) 10-15-2012 00:42
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I think Toyota sold about 1.5 million in the US alone.

What is the point?
Chocs
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Re: Honda's Cumulative Worldwide Hybrid Sales Reaches 1 million    (Score: 1, Normal) 10-15-2012 01:24
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DCR wrote:
I think Toyota sold about 1.5 million in the US alone.

What is the point?

danielgr wrote:
...but it's not the figure that should catch your attention, it's the brisk acceleration since the release of the Insight in 2009 that should.

cyisalwayshungry
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Re: Honda's Cumulative Worldwide Hybrid Sales Reaches 1 million    (Score: 1, Normal) 10-15-2012 01:54
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Took long enough. Toyotas success has been spread through several versions of the Prius. Honda's lack luster products like the CR-Z and lack of a hybrid Fit leave customers wanting more.
cyisalwayshungry
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Re: Honda's Cumulative Worldwide Hybrid Sales Reaches 1 million    (Score: 1, Normal) 10-15-2012 02:01
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The Prius is sold in more than 70 countries and regions; its largest markets are the United States, Japan, and Europe.[4] In May 2008, Toyota announced that its worldwide cumulative sales of the Prius had passed the 1 million mark,[80] and exceeded 2 million units in September 2010.[4] Global sales of all Prius family vehicles totaled 2.87 million units from 1997 through April 2012, including 2.63 million Prius Liftbacks, 138 thousand Prius v/α, 95.5 thousand Aqua/Prius c and 7.3 thousand Prius Plug-in Hybrids. Prius family vehicle sales account for 71.8% of Toyota Motor Company worldwide volume of 4 million hybrids through April 2012, including the Lexus brand.
notyper
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Re: Honda's Cumulative Worldwide Hybrid Sales Reaches 1 million    (Score: 1, Normal) 10-15-2012 02:19
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Cumulative graphs such as this one are always misleading as they don't give you a good relative comparison of year to year sales. Rather, they make it look like sales are on a dramatic climb upward in a geometric progression. Yes, Honda's sales have grown, no, they aren't setting the world alight.

SC
Fan Koni
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Re: Honda's Cumulative Worldwide Hybrid Sales Reaches 1 million    (Score: 1, Normal) 10-15-2012 02:21
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Considering that Toyota sells almost 3 times the cars globally that Honda does, it means Honda is catching up on Toyota on the ratio of hybrid vs. total sales.

Even though the IMA system is simpler, Honda has successfully transferred it to its small car range - where as Toyota & Lexus has probably 80% of hybrid sales stuck to the Prius family.

Plus with upcoming new Fit/jazz platform and 3 new IMA systems, it means Honda is gearing up for a lot more.
TurkMan71
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Re: Honda's Cumulative Worldwide Hybrid Sales Reaches 1 million    (Score: 1, Normal) 10-15-2012 07:56
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danielgr wrote:


On a side note, I'm still intrigued by Honda insisting in making the difference between the RLX and "the successor of the Legend in Japan", as if they were different vehicles or something... Maybe that's simply their way of saying "we will bring our global flagship to Japan as well".

a highly-efficient and high-output three-motor hybrid system, the Sport Hybrid SH-AWD® (Super Handling All Wheel Drive), which realizes both a high level of sporty handling and fuel economy, will be applied to the NSX and Acura RLX, as well as the successor model of the Legend which is scheduled to be introduced in Japan.



Well, that's strange...could the new successor model of the Legend be our TL replacement? After a statement like the one you quoted above, it would be somewhat disappointing to find the successor to be an RLX with a few cosmetic changes. Hope it's not a typo either...

In addition to the RLX/TL(X), I personally would love to see an RLX+ model, a 4 door coupe to align with the Mercedes CLS/ BMW Grand Sport Coupe (but please not like the jacked up ZDX), kinda like some of Neal's renderings of the RLX but with a more coupe like c-pillar.

CarPhreakD
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Re: Honda's Cumulative Worldwide Hybrid Sales Reaches 1 million    (Score: 1, Normal) 10-15-2012 22:32
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Toyota has sold 4 million hybrids.
DrWhiner
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Re: Honda's Cumulative Worldwide Hybrid Sales Reaches 1 million    (Score: 1, Normal) 10-16-2012 20:16
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How many hybrids have Nissan, Ford, BMW and Merc. sold, combined?

If my calculation is correct:

2009 -> 10 sold 200,000 hybrids in one year & four months;
2010 -> 11 sold 200,000 in one year;
2011 -> 12 sold 200,000 in nine months.
Fan Koni
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Re: Honda's Cumulative Worldwide Hybrid Sales Reaches 1 million    (Score: 1, Normal) 10-17-2012 01:29
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Toyota is still clearly No1 on Hybrids - except for Honda all other brands are spectators.

While Honda has gained more than 30% - Toyota is expected to grow hybrid sales by more than 100% this year.
Over a million Hybrids per year.

Just this short term build up on production capacity is gigantic.
danielgr
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Re: Honda's Cumulative Worldwide Hybrid Sales Reaches 1 million    (Score: 1, Normal) 10-18-2012 08:05
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notyper wrote:
Cumulative graphs such as this one are always misleading as they don't give you a good relative comparison of year to year sales. Rather, they make it look like sales are on a dramatic climb upward in a geometric progression. Yes, Honda's sales have grown, no, they aren't setting the world alight.

SC

Sorry Shawn, I just thought I was helping by putting the data in a graph. It didn't occur to me that some people may find it difficult to read the slope on a cumulated graph.

Here is the daily selling rate (counting every single day in the year as "selling day") for each of the 6 periods for which Honda gave information. Hope you can now see the acceleration I was talking about.



PS: (not addressed to notyper but as a general answer to many of the posts here). It's amazing how one can clearly say "I couldn't care less about the 1million figure" while pointing at the "acceleration in recent times" as "what is worth noting", then getting basically every comment related to that figure.
For the record, I couldn't care less about Toyota; the day Honda sells more cars than Toyota will (hopefully) never come, so what? Would you guys be happier if Honda started to make more Toyota-like cars to sell more cars?? What exactly is the point any of you are trying to make???


Last edited by danielgr on 10-18-2012 10:43
DCR
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Re: Honda's Cumulative Worldwide Hybrid Sales Reaches 1 million    (Score: 1, Normal) 10-18-2012 11:08
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The Toyota Prius might have something to do with the success of other hybrids. I wonder how their "slope on a cumulative graph" looks in comparison.
danielgr
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Re: Honda's Cumulative Worldwide Hybrid Sales Reaches 1 million    (Score: 1, Normal) 10-18-2012 20:00
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DCR wrote:
The Toyota Prius might have something to do with the success of other hybrids. I wonder how their "slope on a cumulative graph" looks in comparison.

Don't really think Prius success has to do much with Honda hybrids', if only because most of the increase came in Japan where:
• Insight2 was the first car to set the hybrid sales on fire, grabbing the top spot for the first time in history (for a hybrid) in April 2009.
• Honda sells about half of their non-minicars in hybrids, and the vast majority are common models like the Fit or the Freed, which can barely be distinguished from their gas-only counterparts.

Imho the "explosion" comes more from societal changes that have turned Japanese ready to pay more for fuel economy than power.

PS: if you have the Prius data I can make a graph in no time, but I'm pretty sure it'll look rather similar to Honda's because the market changes have been similar. You'll only see Toyota's Headstart and higher volume, but same trend. Hybrids are finally becoming mainstream after a decade of wait&see.
Fan Koni
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Re: Honda's Cumulative Worldwide Hybrid Sales Reaches 1 million    (Score: 1, Normal) 10-18-2012 20:22
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In particular, the third-generation Prius launched in May 2009.TMC received strong support from customers estimating 80 countries around the world, leading to global cumulative sales of TMC's 18 hybrid models topping 4 million vehicles (based on TMC data) by the end of April 2012.

Most are Prius sales; for TMC the part of Japan sales has slightly increased but really Toyotas "hybrid explosion" has been international. Years of consequently rolling out new products is really paying off here.


 
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