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TOV Forums > Today's Reading Links > > Re: Honda sees Fit subcompact lifting emerging market sales

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P54
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Honda sees Fit subcompact lifting emerging market sales    (Score: 1, Normal) 10-12-2012 19:03
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There is hope for the future:

http://www.thestar.com/business/article/1270546--honda-sees-fit-subcompact-lifting-emerging-market-sales



The United States, which accounted for 47 per cent of Honda’s revenue and 96 per cent of operating profit last fiscal year, will remain the company’s most important market, said Ito, who worked for two years in Raymond, Ohio, at the automaker’s research & development center.

The latest version of the Accord, the second-best selling car in the U.S., is able to challenge the Toyota Camry’s lead, he said. The Accord midsize sedan was overtaken in 2002 by the Camry as the best-selling car in the U.S. — a position that Toyota hasn’t relinquished since.

While Honda lags behind Toyota in the U.S., Ito said he sees Volkswagen as potentially the most disruptive competitor.

Besides the Fit, the engineer-turned-president said the vehicle he’s most excited about recently is the Beat, a mini sports car from two decades ago that’s being revived with the latest technology. His interest in the Beat stretches back to when he was developing Honda’s top-of-the-line NSX supercar.

“When the Beat was being built, I was on the development team to work on the NSX sports car and sports cars are something I really love,” Ito said. “I was kind of envious of the little cute sports car.”


BiGz240hp
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Re: Honda sees Fit subcompact lifting emerging market sales    (Score: 1, Normal) 10-12-2012 19:56
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Apparently this was an abridged version from
http://www.bloomberg.com/news/2012-10-12/honda-record-sales-led-by-new-compacts-in-emerging-markets-cars.html

Honda, the world’s biggest motorcycle maker, generated an operating income margin of 11 percent last fiscal year, compared with a loss at the automobile business.

While Honda lags behind Toyota in the U.S., Ito said he sees Volkswagen AG (VOW) as potentially the most disruptive competitor.

“Now’s the time when they need to think about whether they can adapt the car to one that is suited to the U.S. market and if you think about their actual capabilities, I think they’ll do that,” Ito said in reference to the Wolfsburg, Germany-based automaker. “They’ll be able to adapt the cars to suit the U.S. market. When they come up with that car, that will be the biggest competitor for us.”

On China, where sales of Japanese auto brands tumbled 41 percent last month amid a territorial dispute over a group of islands, Ito said the company isn’t changing any of its plans for the country. China may develop into the world’s biggest market for hybrid vehicles and it’s unlikely that the current political tension will last for longer than six months, he said. Honda’s own China sales in September tumbled to their lowest level since May 2011.


P.S. - "Fit, a vehicle no bigger than Toyota Motor Corp.’s Prius" - Really?? I really don't know what to say when the press repeat things like this;

- for those who question why Honda would develop the next Civic Type R for Europe: Since Honda sufffered a loss last year in its auto business, shouldn't Honda just fold its auto business, too?

CarPhreakD
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Re: Honda sees Fit subcompact lifting emerging market sales    (Score: 1, Normal) 10-13-2012 19:10
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At this point I think Europe has devolved into an emerging market.
superchg2
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Re: Honda sees Fit subcompact lifting emerging market sales    (Score: 1, Normal) 10-13-2012 22:13
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CarPhreakD wrote:
At this point I think Europe has devolved into an emerging market.

I think it is a diminishing market, presently.
xBeastx
Profile for xBeastx
Re: Honda sees Fit subcompact lifting emerging market sales    (Score: 1, Normal) 10-13-2012 23:00
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superchg2 wrote:
CarPhreakD wrote:
At this point I think Europe has devolved into an emerging market.

I think it is a diminishing market, presently.


Did people in Europe stop going places?
Restless
Profile for Restless
Re: Honda sees Fit subcompact lifting emerging market sales    (Score: 1, Normal) 10-14-2012 02:03
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So, since Honda screwed last 10+ years in Europe, now a market which sells 11-12mln cars per year is unimportant :D

Next it will be Russia (nr 3 or 4 single-country market for cars)? because last years Honda is losing share and mainly mindshare too
superchg2
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Re: Honda sees Fit subcompact lifting emerging market sales    (Score: 1, Normal) 10-14-2012 11:43
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xAbSoLuTexZeRo wrote:
superchg2 wrote:
CarPhreakD wrote:
At this point I think Europe has devolved into an emerging market.

I think it is a diminishing market, presently.


Did people in Europe stop going places?


Their economies are in the toilet.

From Automotive News Europe
"PARIS (Reuters) -- Car sales dropped further in austerity-hit France, Italy and Spain last month, and France's CCFA auto industry association cut its full-year market forecast, highlighting the pain for automakers that have warned there would be no imminent recovery.

French September car registrations dropped 18 percent year-on-year, while Spain's plunged 37 percent, the countries' main industry associations said on Monday. In Italy, car sales fell 25.7 percent in September, the transport ministry said.

The Spanish plunge was accentuated by a Sept. 1 sales-tax increase, which had brought forward some sales to August. Would-be buyers also held out for renewed scrappage incentives introduced on Monday. The September decline was nonetheless a "disappointing result," the ANFAC association said.

Scrapping incentives offer car buyers a bonus for trading in old cars for a new model. Previous schemes in countries such as France, Germany and Italy helped Europe's car market to withstand the last economic slump in 2008-2009.

European car executives gathered at the Paris auto show warned last week that a rebound may be years rather than months away."



Fan Koni
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Re: Honda sees Fit subcompact lifting emerging market sales    (Score: 1, Normal) 10-14-2012 21:28
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This "EU is stuffed" media talk really is annoying...

Although so much media is ranting about the sudden end of the Automotive Industry - the market actually hasn't really grown in years.

New car registrations for the EU15 have been around 7.5 Mio. for the first halves of 09,10 & 2011.
Now the first half of 2012 is only a bit over 7 Million.
Not even 10%!

EU 15 sales have long been declining, first halves of 2005 - 08 have always been about 8.8 million; 06 was the best first half.
Its not just the GFC to blame.

So above all the rant about the economy in general, the EU automotive industry / management usually failed to give direction for really new & interesting products to attract buyers.

Its no coincidence that EU automotive manufacturers are behind on hybrid technology.
At the same time successful automotive suppliers like Bosch are long strongly looking into expanding into other business fields. Some have seen it coming for the EU automotive markets.

With a new Jazz/Fit family and new hybrid drive trains Honda really has a chance of kicking some ass in EU in the next years.
Still considering how long they are working on hybrids, Honda has given away so much in EU - not only on the sporty parts of the market.
CarPhreakD
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Re: Honda sees Fit subcompact lifting emerging market sales    (Score: 1, Normal) 10-14-2012 23:03
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Sergio Marchionne is a really a smart man. And it's a good thing he invested in Chrysler, because that side of his business is actually all that is propping FIAT group up. It's gotten to the point where he has temporarily frozen R&D investment because he sees it as a shrinking market.

VW, which has been spectacular over the last couple of years in gaining marketshare and bringing great vehicles to market, is also pessimistic. They've also tweaked Marchionne a couple of times, namely by hinting that they want Alfa and that "some southern automakers" will probably not survive... which also points a finger at PSA.

I mean for all the crap that North America gets for not having its checkbook in order, the Eurozone is hilarious in comparison because nobody there wants to make any tough decisions. It really says something when the automakers are way over capacity and the only thing that governments want to do is offer loans... if the automakers don't lay anyone off. And it's like the folks in Greece are completely oblivious to the fact that the teet they are still sucking on is completely empty.

Maybe Honda will hit it ahead of the curve... perhaps by 2015 Europe would stop looking like a third-world continent and Honda will be in a position to gain marketshare.
JP
Profile for JP
Re: Honda sees Fit subcompact lifting emerging market sales    (Score: 1, Normal) 10-15-2012 11:49
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http://www.insideline.com/tata/nano/tata-nano-bound-for-us.html
BachelorFrog
Profile for BachelorFrog
Re: Honda sees Fit subcompact lifting emerging market sales    (Score: 1, Normal) 10-15-2012 11:54
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^ rather buy a used car than that shitbox.
DrWhiner
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Re: Honda sees Fit subcompact lifting emerging market sales    (Score: 1, Normal) 10-15-2012 23:41
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CarPhreakD wrote:
Sergio Marchionne is a really a smart man. And it's a good thing he invested in Chrysler, because that side of his business is actually all that is propping FIAT group up. It's gotten to the point where he has temporarily frozen R&D investment because he sees it as a shrinking market.


Fiat becomes a stone tied around the neck of Chrysler, and it is getting bigger and bigger.
Fan Koni
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Re: Honda sees Fit subcompact lifting emerging market sales    (Score: 1, Normal) 10-16-2012 01:30
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FIAT did a lot for Chrysler; just thinking drive train technology, interior design/quality and going international/exporting again.
DrWhiner
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Re: Honda sees Fit subcompact lifting emerging market sales    (Score: 1, Normal) 10-16-2012 19:33
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Apparently it's not only Fit:
' To reach sales of six million units, our Fit compact will be very important and be the leader in volume sales," said Ito at a briefing at the Tokyo-based automaker's headquarters.

"In terms of volume sales, our Brio compact, which we expect to expand sales of in emerging markets, will be the next biggest." '
DrWhiner
Profile for DrWhiner
Re: Honda sees Fit subcompact lifting emerging market sales    (Score: 1, Normal) 10-16-2012 19:49
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Fan Koni wrote:
FIAT did a lot for Chrysler; just thinking drive train technology, interior design/quality and going international/exporting again.

Chrysler and Fiat are now joined at the hip. To move forward, it would be best if they are at the same speed.

What Fiat have done was donating their current technology.
But Fiat is now the sick patient, what can Fiat contribute in the next product renewal?

P.S. Fiat is hoarding cash to pay for retired auto workers' and their dependents' medical benefits, isn't it the magic of capitalism? http://articles.chicagotribune.com/2012-09-26/news/sns-rt-fiat-chrysler-update-1l5e8kqdev-20120926_1_italian-carmaker-fiat-veba-chrysler
TSX69
Profile for TSX69
Re: Honda sees Fit subcompact lifting emerging market sales    (Score: 1, Normal) 10-22-2012 07:32
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Honda Says NA Plants Could Grow
The Mexico plant will only build small cars, including "multiple" derivatives of the Fit subcompact, Iwamura said. So if demand for the mid-sized Accord or other larger models increases, Honda might need to increase output at the U.S. or Canadian plants that build those nameplates.

Honda already intends to add 40,000 units of capacity next year at its Lincoln, Ala., plant, which makes the Odyssey, Pilot and Ridgeline.
TonyEX
Profile for TonyEX
Re: Honda sees Fit subcompact lifting emerging market sales    (Score: 1, Normal) 10-22-2012 13:52
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TSX69 wrote:
Honda Says NA Plants Could Grow
The Mexico plant will only build small cars, including "multiple" derivatives of the Fit subcompact, Iwamura said. So if demand for the mid-sized Accord or other larger models increases, Honda might need to increase output at the U.S. or Canadian plants that build those nameplates.

Honda already intends to add 40,000 units of capacity next year at its Lincoln, Ala., plant, which makes the Odyssey, Pilot and Ridgeline.




It'll be hard to go back to 400K Accords per year, not only because there are more competitors now but because Honda offers more models now.

Once upon a time, you had the 400K per year Accord (sedan and 3dr hatch), the 320K Civic (sedan and 3dr hatch) and a smattering of other things, plus the on going marketing experiment that is Acura.

Today the Civic is much larger, the Fit is around if you can find it and the CRV appeals to a lot of people because it's the wagon AHM refuses to build, etc.... Indeed, I'd think that a lot of CRV sales come off the Accord, it's the right price and it has five doors.
bigblue
Profile for bigblue
Re: Honda sees Fit subcompact lifting emerging market sales    (Score: 1, Normal) 10-22-2012 18:11
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TonyE wrote: the CRV appeals to a lot of people because it's the wagon AHM refuses to build
Another possibility, maybe it's the soft-roader that most people want, and not the wagon you'd like ? I'm not particularly a fan of these faux 4x4's either, or even real 4x4's, but they seem to be popular because of what they are, rather than despite what they are. The high driving position, visibility, perceived safety, image seem to appeal to many. I've mentioned it before in a post, but it bears repeating, the Nissan Qashqai is extremely successful over here. Is something similar not happening in the US ?







Fan Koni
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Re: Honda sees Fit subcompact lifting emerging market sales    (Score: 1, Normal) 10-22-2012 18:17
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Well the CR-V did evolve more and more into a wagon.
DrWhiner
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Re: Honda sees Fit subcompact lifting emerging market sales    (Score: 1, Normal) 10-22-2012 18:53
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TSX69 wrote:
Honda Says NA Plants Could Grow
The Mexico plant will only build small cars, including "multiple" derivatives of the Fit subcompact, Iwamura said. So if demand for the mid-sized Accord or other larger models increases, Honda might need to increase output at the U.S. or Canadian plants that build those nameplates.

Honda already intends to add 40,000 units of capacity next year at its Lincoln, Ala., plant, which makes the Odyssey, Pilot and Ridgeline.


According to the article,
By 2016, Honda's North American sales will rise to "more than 2 million" units, from about 1.7 million this year, Tetsuo Iwamura, CEO of American Honda, told Automotive News. [...]

Its U.S. sales rose 24 percent in the first three quarters of 2012, including a 40 percent gain for the Civic compact and 37 percent increase for the Accord, Honda's highest-volume model. A redesigned Accord sedan arrived at dealerships about a month ago, and the 2013 coupe went on sale last week.


CarPhreakD
Profile for CarPhreakD
Re: Honda sees Fit subcompact lifting emerging market sales    (Score: 1, Normal) 10-26-2012 00:26
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meanwhile, in Europe...

http://www.autonews.com/article/20121025/VIDEO/310259998/first-shift-more-ford-cuts-in-europe

Honda, seriously. European Type-R, and no announcements for a US enthusiast vehicle that isn't a $100K+ NSX? I hope their business leaders have a legitimate crystal ball that says that the youth groups in Europe will stop throwing bricks through windows and employment stops being at 3rd world levels.
DrWhiner
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Re: Honda sees Fit subcompact lifting emerging market sales    (Score: 1, Normal) 10-26-2012 04:53
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And next generation Jazz/Fit will not be made in Europe.

TonyEX
Profile for TonyEX
Re: Honda sees Fit subcompact lifting emerging market sales    (Score: 1, Normal) 10-26-2012 16:27
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CarPhreakD wrote:
meanwhile, in Europe...

http://www.autonews.com/article/20121025/VIDEO/310259998/first-shift-more-ford-cuts-in-europe

Honda, seriously. European Type-R, and no announcements for a US enthusiast vehicle that isn't a $100K+ NSX? I hope their business leaders have a legitimate crystal ball that says that the youth groups in Europe will stop throwing bricks through windows and employment stops being at 3rd world levels.




Behold the future of European auto manufacturers... something that Europeans will be able to afford




 
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