|
|
|
|
 |
CB77
 |
|
(With Accord ads, that is)
Largest Media Campaign in Honda History
Nicholas Lee, manager, Honda Advertising, who spoke about the marketing campaign for the Accord, noted: "When the Accord launch starts on the19th it is going to be the largest media campaign in Honda's history, with an aim to generate over 4 billion impressions."
"We've got a great car here, and we're going to make sure people hear about it," he proclaimed.
|
Mr. Taggart
|
|
Which means a ton of wasted money on facebook, as marketing types somehow think that 'likes' will equate to sales.
Someone should ask Nick if he could give a little of his spending money to Acura to spend on the ILX. Oh, that is right, Acura gave one to a guy who held on to a Legend for about twenty years, which probably blew their advertising wad.
As an aside, wouldn't Honda want to generate interest in purchasing the vehicle instead of just 'impressions'? What if the impressions are negative?
|
P54
|
|
Mr. Taggart wrote:
Which means a ton of wasted money on facebook, as marketing types somehow think that 'likes' will equate to sales.
Someone should ask Nick if he could give a little of his spending money to Acura to spend on the ILX. Oh, that is right, Acura gave one to a guy who held on to a Legend for about twenty years, which probably blew their advertising wad.
As an aside, wouldn't Honda want to generate interest in purchasing the vehicle instead of just 'impressions'? What if the impressions are negative?
|
Maybe tell people not to read at TOV? New Honda's can be killed just by reading specifications or lacking certain characteristics most people would not care about.
Seems like a lot of people do not understand Honda's dilemma. To stay independent Honda got to have a certain sales number, 4 million cars worldwide. This to sell at competitive prices and still be profitable. To accomplish this they have to make the main stream cars even more likable for the mainstream guy as well as trying to keep the Honda faithful. They may loose some hard core performance enthusiast, however might win a whole bunch more people into the Honda crowd. If Honda succeeds and sell all the cars they need to mainstream buyers then they will have the money to develop cars for the special interest groups, including the sports car enthusiasts.
If you look around more and more auto manufacturers are joining forces and those that don't have hardship to exist. Honda is trying to stay independent and I'm happy for them.
|
FiSH-Chan
|
|
Mr. Taggart wrote:
Someone should ask Nick if he could give a little of his spending money to Acura to spend on the ILX. Oh, that is right, Acura gave one to a guy who held on to a Legend for about twenty years, which probably blew their advertising wad.
|
That guy is about 30, so that must mean he started driving that Legend at 10.
|
gogzy
|
|
P54 wrote:
Mr. Taggart wrote:
Which means a ton of wasted money on facebook, as marketing types somehow think that 'likes' will equate to sales.
Someone should ask Nick if he could give a little of his spending money to Acura to spend on the ILX. Oh, that is right, Acura gave one to a guy who held on to a Legend for about twenty years, which probably blew their advertising wad.
As an aside, wouldn't Honda want to generate interest in purchasing the vehicle instead of just 'impressions'? What if the impressions are negative?
|
Maybe tell people not to read at TOV? New Honda's can be killed just by reading specifications or lacking certain characteristics most people would not care about.
Seems like a lot of people do not understand Honda's dilemma. To stay independent Honda got to have a certain sales number, 4 million cars worldwide. This to sell at competitive prices and still be profitable. To accomplish this they have to make the main stream cars even more likable for the mainstream guy as well as trying to keep the Honda faithful. They may loose some hard core performance enthusiast, however might win a whole bunch more people into the Honda crowd. If Honda succeeds and sell all the cars they need to mainstream buyers then they will have the money to develop cars for the special interest groups, including the sports car enthusiasts.
If you look around more and more auto manufacturers are joining forces and those that don't have hardship to exist. Honda is trying to stay independent and I'm happy for them.
|
is any other company going after honda? maybe making itself a "me too" company is a safe bet to stay off radar???
soft and large core are what Honda sells now, I can't find any stiff core in their line up. as for $$$, their book looks pretty good for many years. i know they got a goal to chase, fine, but is sportness in the goal at all?
honestly, i dont like this news very much,,, , Honda used to be, car that sells itself, they require little adv or marketing. I would walked into a dealership, ask for test drive, set down and talk about business, 2 weeks later i would return to pick up the new car. I knew what I was getting. once, i skip the competition, because i know there is NO competition. ya, blasting, I wonder what happen to the car that sell itself.
|
Mr. Taggart
|
|
FiSH-Chan wrote:
Mr. Taggart wrote:
Someone should ask Nick if he could give a little of his spending money to Acura to spend on the ILX. Oh, that is right, Acura gave one to a guy who held on to a Legend for about twenty years, which probably blew their advertising wad.
|
That guy is about 30, so that must mean he started driving that Legend at 10.
|
Irony must be lost on you. The point is they gave a new ILX to a guy who bought a car and held on to it for ten years and the car itself is 19 years old. How does that help sell a car that is the exact opposite of what the Legend was?
Also you made no comment on the concept of generating 'impressions' instead of sales.
As the previous poster mentioned Honda has become a me too Proposition and no longer stands out. Look at how Honda crowed about class leading fuel economy, only to come back and qualify the statement. Some cars it is hwy mileage and others it is city.
|
longhorn
|
|
gogzy wrote:
P54 wrote:
Mr. Taggart wrote:
Which means a ton of wasted money on facebook, as marketing types somehow think that 'likes' will equate to sales.
Someone should ask Nick if he could give a little of his spending money to Acura to spend on the ILX. Oh, that is right, Acura gave one to a guy who held on to a Legend for about twenty years, which probably blew their advertising wad.
As an aside, wouldn't Honda want to generate interest in purchasing the vehicle instead of just 'impressions'? What if the impressions are negative?
|
Maybe tell people not to read at TOV? New Honda's can be killed just by reading specifications or lacking certain characteristics most people would not care about.
Seems like a lot of people do not understand Honda's dilemma. To stay independent Honda got to have a certain sales number, 4 million cars worldwide. This to sell at competitive prices and still be profitable. To accomplish this they have to make the main stream cars even more likable for the mainstream guy as well as trying to keep the Honda faithful. They may loose some hard core performance enthusiast, however might win a whole bunch more people into the Honda crowd. If Honda succeeds and sell all the cars they need to mainstream buyers then they will have the money to develop cars for the special interest groups, including the sports car enthusiasts.
If you look around more and more auto manufacturers are joining forces and those that don't have hardship to exist. Honda is trying to stay independent and I'm happy for them.
|
is any other company going after honda? maybe making itself a "me too" company is a safe bet to stay off radar???
soft and large core are what Honda sells now, I can't find any stiff core in their line up. as for $$$, their book looks pretty good for many years. i know they got a goal to chase, fine, but is sportness in the goal at all?
honestly, i dont like this news very much,,, , Honda used to be, car that sells itself, they require little adv or marketing. I would walked into a dealership, ask for test drive, set down and talk about business, 2 weeks later i would return to pick up the new car. I knew what I was getting. once, i skip the competition, because i know there is NO competition. ya, blasting, I wonder what happen to the car that sell itself.
|
Its not the 1980s or 90s anymore. Stop insulting the competition. In case you haven't noticed, Honda's competition has gotten better. And a new generation of customers who were born in the 80s and 90s.
|
Stien Azani
|
|
Mr. Taggart wrote:
Which means a ton of wasted money on facebook, as marketing types somehow think that 'likes' will equate to sales.
Someone should ask Nick if he could give a little of his spending money to Acura to spend on the ILX. Oh, that is right, Acura gave one to a guy who held on to a Legend for about twenty years, which probably blew their advertising wad.
As an aside, wouldn't Honda want to generate interest in purchasing the vehicle instead of just 'impressions'? What if the impressions are negative?
|
some people saying that Honda is suck in marketing... now when Honda wanted to boost in marketing also get a negative perception... which is actually people preferred to?
|
NealX
|
|
|
^ It's not quantity but "quality."
|
WongKN
|
|
But to be honest, literally bombarding the younger generation is probably the most effective way to get their attention nowadays. It is the way the social media functions and they are most 'connected' to it and many literally lives in it daily.
OTOH, I am not sure if the younger generation is the correct market/target segment for the Honda Accord, though I understand it is really not that expensive a vehicle in the U.S. It is considered 'luxury japanese' here in most parts of Asia and it is usually the older more well off people who will buy this 'uncle' car. Most of my friends in this segment do not even have a facebook account.
|
sa3eedi
|
|
P54 wrote:
To accomplish this they have to make the main stream cars even more likable for the mainstream guy as well as trying to keep the Honda faithful.
|
That would be fine if they were actually doing anything to keep the faithful.
|
Mr. Taggart
|
|
Neal wrote:
^ It's not quantity but "quality."
|
+ Infinity
It is the quality of both the product and marketing efforts. I would love to see a ratio of advertising dollar spent per vehicle sold for all of Acura and Honda's products. I would imagine that ratio would be very small for the RDX and MDX and rather large for the ILX.
A wise boss told me that if you cannot pitch for a product or a company in a couple of minutes then the product or company is not a good bet. Somebody pitch me what makes Honda or Acura stand out anymore.
And to the poster that Honda/Acura has to sell more cars at a lower common denominator - they do not have to but have chosen so as it is the path or least resistance. As Jeff has elegantly stated the switch away from DWB creates a vehicle that is easier to meet crash standards, has better packaging, and can isolate road noise at a lower cost. But this does not mean that Honda could have not met these goals using DWB but it is Honda's priorities of where to spend money. Honda has decided it is better to spend money on 'Green' initiatives and the like even after Ito himself stated that plug in hybrids made no sense.
Or Honda could have been happy with the market share that they had and made cars that catered to drivers first, like they used to. A significant part of Honda's problems were due to lack of production in its largest market; shame on them for not doing more NA production sooner. More NA production would have insulated them from a significant amount of currency and production issues.
And let's forget this thought that Honda is a Japanese company. Yes, they are headquartered there and at the moment they are lead by a Japanese leadership team but if Honda continues to grow globally at some point that will change as well. Size has its upsides, but it also has significant downsides as well.
|
typer_801
|
|
Point of clarification, the quote said 'Media' campaign, not 'Social Media' campaign. I'm sure Social Media will be a component of the spend, but traditional advertising (Print, TV, Radio) will also be big, given the average age of an Accord buyer.
WongKN wrote:
But to be honest, literally bombarding the younger generation is probably the most effective way to get their attention nowadays. It is the way the social media functions and they are most 'connected' to it and many literally lives in it daily.
OTOH, I am not sure if the younger generation is the correct market/target segment for the Honda Accord, though I understand it is really not that expensive a vehicle in the U.S. It is considered 'luxury japanese' here in most parts of Asia and it is usually the older more well off people who will buy this 'uncle' car. Most of my friends in this segment do not even have a facebook account.
|
|
Mr. Taggart
|
|
WongKN wrote:
But to be honest, literally bombarding the younger generation is probably the most effective way to get their attention nowadays. It is the way the social media functions and they are most 'connected' to it and many literally lives in it daily.
OTOH, I am not sure if the younger generation is the correct market/target segment for the Honda Accord, though I understand it is really not that expensive a vehicle in the U.S. It is considered 'luxury japanese' here in most parts of Asia and it is usually the older more well off people who will buy this 'uncle' car. Most of my friends in this segment do not even have a facebook account.
|
Social media is a passing fad for the most part. Remember myspace? At some point even those who are younger now will realize that the world knowing your every move 24/7 is not fulfiling so this bombardment will stop.
As a side note, there have been studies that show that due to the constant bombardment of media a childs brain is being wired differently than in the past. As side effect of this is the inability to focus for anything but short periods of time and decreases the ability to make logical connections between ideas, so the sooner we move away from 24/7 media absorbment the better.
|
gogzy
|
|
Mr. Taggart wrote:
As a side note, there have been studies that show that due to the constant bombardment of media a childs brain is being wired differently than in the past. As side effect of this is the inability to focus for anything but short periods of time and decreases the ability to make logical connections between ideas, so the sooner we move away from 24/7 media absorbment the better.
|
thanks! learn something useful today
|
Mr. Taggart
|
|
gogzy wrote:
Mr. Taggart wrote:
As a side note, there have been studies that show that due to the constant bombardment of media a child's brain is being wired differently than in the past. As side effect of this is the inability to focus for anything but short periods of time and decreases the ability to make logical connections between ideas, so the sooner we move away from 24/7 media absorbent the better.
|
thanks! learn something useful today
|
As someone with young children it is very scary. Those who research the way we educate children have done studies that show that children were previously able to focus for 30-50 minutes at a time and are now able to focus for periods as short as 20 minutes, which necessitates a change in either the entire education process to become more like media or an effort on parents to restrict exposure to television and other forms of media. And once children reach teens years it is very hard to 'rewire' the brain to think differently.
|
gogzy
|
|
|
wow, that is pretty scary. it's always a tough battle for me to prevent kids from using rear entertainment system. I am going to see if i can find it and show my wife.
|
Mr. Taggart
|
|
I don't have the studies handy but Google Scholar and you should be able to pull up if you look for but if you look up media and children's focus some of the aritcles should come up. Also, there was a great article (Chen 2010) about delayed gratification and learning. Studies show that the kids who get instant gratfication (rewarded right a way for completing tasks) they learn to want more and more gratificaiton over shorter periods of time. The studies show that that when you give kids more and more instant gratification they are more likely to become addicts and do poorly in school. So the more kids have to work for rewards and wait longer for them the more successful they can become.
I don't think that it is bad to use the RES but not to let become kids tied to all forms of media instead of personal interaction and traditional methods of learning things such as reading and writing.
There are also studies that show how important eating in the morning is as not eating leads the need for ego gratification which in a nutshell means children become more focused on being hungary than studying.
Escaping the impulse to immediate gratification:
The prospect concept promotes a future-oriented
mindset, prompting an inclination towards
delayed gratification
British Journal of Psychology (2012), 103, 129–141
|
FiSH-Chan
|
|
Mr. Taggart wrote:
FiSH-Chan wrote:
That guy is about 30, so that must mean he started driving that Legend at 10.
|
Irony must be lost on you. The point is they gave a new ILX to a guy who bought a car and held on to it for ten years and the car itself is 19 years old. How does that help sell a car that is the exact opposite of what the Legend was?
Also you made no comment on the concept of generating 'impressions' instead of sales.
As the previous poster mentioned Honda has become a me too Proposition and no longer stands out. Look at how Honda crowed about class leading fuel economy, only to come back and qualify the statement. Some cars it is hwy mileage and others it is city.
|
Oh come on it's a joke.
They probably gave the guy an ILX probably because 1. they know he has driven 500K in their Legend and wrote much about it and it become some small news and 2. also have many ILX lying around that nobody is buying and 3. they want that guy to write about their car?
My last Honda has about 500k miles I wish they would give me a new car for that..
I don't comment about the impression /sales thing mostly because it is something I really have not much interest in. I tried make Facebook account a few years back but I immediately got the birthdate wrong (forgot to choose it) and was locked out immediately lol so didn't bother about it forever. Also for Honda marketing you and I know that is not their strong point about it other than to make a silly joke since I was bored.....
|
owequitit
|
|
P54 wrote:
Mr. Taggart wrote:
Which means a ton of wasted money on facebook, as marketing types somehow think that 'likes' will equate to sales.
Someone should ask Nick if he could give a little of his spending money to Acura to spend on the ILX. Oh, that is right, Acura gave one to a guy who held on to a Legend for about twenty years, which probably blew their advertising wad.
As an aside, wouldn't Honda want to generate interest in purchasing the vehicle instead of just 'impressions'? What if the impressions are negative?
|
Maybe tell people not to read at TOV? New Honda's can be killed just by reading specifications or lacking certain characteristics most people would not care about.
Seems like a lot of people do not understand Honda's dilemma. To stay independent Honda got to have a certain sales number, 4 million cars worldwide. This to sell at competitive prices and still be profitable. To accomplish this they have to make the main stream cars even more likable for the mainstream guy as well as trying to keep the Honda faithful. They may loose some hard core performance enthusiast, however might win a whole bunch more people into the Honda crowd. If Honda succeeds and sell all the cars they need to mainstream buyers then they will have the money to develop cars for the special interest groups, including the sports car enthusiasts.
If you look around more and more auto manufacturers are joining forces and those that don't have hardship to exist. Honda is trying to stay independent and I'm happy for them.
|
Nope, the new way forward is to build ever more half-assed product, cover it in a smoke screen, put it on Facebook, and then boost volume as necessary by increasing incentives. I can name a dozen Honda product that have worked this way in the last 3 years (which is actually more than the product that hasn't required this strategy).
My how the mighty have fallen.
Of course, if Honda kept individual unit profits higher by not having to put cash on the hood, the volume wouldn't have to be as high, but I am sure that is an economic concept lost on you.
Meanwhile, Apple just became the most valuable company on the face of the planet, and where is all of their marketing blitz?
The truth is that "it's the product stupid" hasn't changed any. I hope to hell Honda can steal more Nissan and Toyota customers than they lose in order to maintain their #2 volume spot.
|
DCR
|
|
|
Owe, they are going to need fleet sales to do that. Just like features like LED's and keyless entry before it, once Honda actually does sell to fleet, it will be praised as a necessary move.
|
owequitit
|
|
DCR wrote:
Owe, they are going to need fleet sales to do that. Just like features like LED's and keyless entry before it, once Honda actually does sell to fleet, it will be praised as a necessary move.
|
I am still hoping the rest of the car offsets some of the loss, like it did with the 8th gen Si...
But, after the Civic redo, I am going in with as negative an attitude as possible, because unfortunately, that is what Honda has taught me I should expect lately.
The thing that pisses me off is that lately they have been getting so close to me having no complaints, but then they mess up 1 or 2 major details. With the Civic it was interior and engine. With the CRZ it was engine. With the Crosstour...well that was the whole thing EXCEPT the interior. It is just so frustrating when they just used to repeatedly smash their core product out of the park.
As for the Si, I don't mind the slightly harder ride to get the handling, but I also understand that most people don't agree with that and I am still doubtful that struts are going to do both as well.
But yes, if Honda does end up increasing fleet sales, then we will see all of the people who spew about Honda's lower fleet sales and good resale value swap positions and start spewing the logic of increasing fleet sales.
|
Mr. Taggart
|
|
FiSH-Chan wrote:
Mr. Taggart wrote:
FiSH-Chan wrote:
That guy is about 30, so that must mean he started driving that Legend at 10.
|
Irony must be lost on you. The point is they gave a new ILX to a guy who bought a car and held on to it for ten years and the car itself is 19 years old. How does that help sell a car that is the exact opposite of what the Legend was?
Also you made no comment on the concept of generating 'impressions' instead of sales.
As the previous poster mentioned Honda has become a me too Proposition and no longer stands out. Look at how Honda crowed about class leading fuel economy, only to come back and qualify the statement. Some cars it is hwy mileage and others it is city.
|
Oh come on it's a joke.
They probably gave the guy an ILX probably because 1. they know he has driven 500K in their Legend and wrote much about it and it become some small news and 2. also have many ILX lying around that nobody is buying and 3. they want that guy to write about their car?
My last Honda has about 500k miles I wish they would give me a new car for that..
I don't comment about the impression /sales thing mostly because it is something I really have not much interest in. I tried make Facebook account a few years back but I immediately got the birthdate wrong (forgot to choose it) and was locked out immediately lol so didn't bother about it forever. Also for Honda marketing you and I know that is not their strong point about it other than to make a silly joke since I was bored.....
|
My bad
Good joke
I will be keeping my eye on you....
|
DrWhiner
|
|
Mr. Taggart wrote:
As a side note, there have been studies that show that due to the constant bombardment of media a childs brain is being wired differently than in the past. As side effect of this is the inability to focus for anything but short periods of time and decreases the ability to make logical connections between ideas, so the sooner we move away from 24/7 media absorbment the better.
|
Maybe Your brain is wired differently due to constant bombardment of media!
Waht is 'bombardment of media'? Too many signs on the side of the road???
What I read was:
Too much internet use 'can damage teenagers' brains'
Excessive internet use may cause parts of teenagers’ brains to waste away, a study reveals.
Scientists discovered signs of atrophy of grey matter in the brains of heavy internet users that grew worse over time.
This could affect their concentration and memory, as well as their ability to make decisions and set goals. [...]
http://www.dailymail.co.uk/sciencetech/article-2015196/Too-internet-use-damage-teenagers-brains.html#ixzz25vSTTH00
Does Addictive Internet Use Restructure the Brain?
http://www.scientificamerican.com/article.cfm?id=does-addictive-internet-use-restructure-brain
|
DrWhiner
|
|
Mr. Taggart wrote:
Which means a ton of wasted money on facebook, [...]
|
You're an avid time traveler, or a corporate palm reader?
|
Waldo
|
|
Mr. Taggart wrote:
Which means a ton of wasted money on facebook, as marketing types somehow think that 'likes' will equate to sales.
Someone should ask Nick if he could give a little of his spending money to Acura to spend on the ILX. Oh, that is right, Acura gave one to a guy who held on to a Legend for about twenty years, which probably blew their advertising wad.
As an aside, wouldn't Honda want to generate interest in purchasing the vehicle instead of just 'impressions'? What if the impressions are negative?
|
"Impressions" in advertising lingo has nothing to do with a positive or negative reaction to the product. It is a count of the number of times your ad is seen, even if by the same person several times. Repetition is powerful in advertising, and a successful advertising campaign needs to generate multiple impressions on the target market.
|
superchg2
|
|
Waldo wrote:
Mr. Taggart wrote:
Which means a ton of wasted money on facebook, as marketing types somehow think that 'likes' will equate to sales.
Someone should ask Nick if he could give a little of his spending money to Acura to spend on the ILX. Oh, that is right, Acura gave one to a guy who held on to a Legend for about twenty years, which probably blew their advertising wad.
As an aside, wouldn't Honda want to generate interest in purchasing the vehicle instead of just 'impressions'? What if the impressions are negative?
|
"Impressions" in advertising lingo has nothing to do with a positive or negative reaction to the product. It is a count of the number of times your ad is seen, even if by the same person several times. Repetition is powerful in advertising, and a successful advertising campaign needs to generate multiple impressions on the target market.
|
When they started advertising Sweet Jack I must have heard that Jack Russell barking on the radio 1000 times, although I mainly use Groupon.
|
dohc89
|
|
WongKN wrote:
But to be honest, literally bombarding the younger generation is probably the most effective way to get their attention nowadays. It is the way the social media functions and they are most 'connected' to it and many literally lives in it daily.
OTOH, I am not sure if the younger generation is the correct market/target segment for the Honda Accord, though I understand it is really not that expensive a vehicle in the U.S. It is considered 'luxury japanese' here in most parts of Asia and it is usually the older more well off people who will buy this 'uncle' car. Most of my friends in this segment do not even have a facebook account.
|
That may be true, but Honda can actually benefit from Facebook, and other social outlets. A lot of parents do value the input of their kids, and ask their opinions on a certain car or cars, so there's actually not a lot of wasted dollars there especially when the ads will actually hit over 200 million people. I just hope they don't make the ads come off cheesy, and cheap. They need different types of ads for the various models of the Accord. The Sport needs to be shown strutting it's stuff like they did with the V6 Coupe ads, and the EX-L/Touring should be shown as a entry-level luxury car in posh settings. Yes, there are Honda's on Rodeo Drive. Everybody doesn't have to/want to flaunt their wealth, but have a nice reliable ride.
|
THX17201
|
|
CB77 wrote:
(With Accord ads, that is)
Largest Media Campaign in Honda History
Nicholas Lee, manager, Honda Advertising, who spoke about the marketing campaign for the Accord, noted: "When the Accord launch starts on the19th it is going to be the largest media campaign in Honda's history, with an aim to generate over 4 billion impressions."
"We've got a great car here, and we're going to make sure people hear about it," he proclaimed.
|
I know what the first ad is going to be...
"Accord: The car your grandfather would've had if he hadn't had your father!"
|
NealX
|
|
|
^ Awesome! :-)
|
|
|
| |
|
| Thread Page - [1] 2 3 4 |
| |
|
![[home]](http://sohc.vtec.net/elem04/home.gif){kind=small}
![[rumors and news]](http://sohc.vtec.net/elem04/rumors.gif){kind=small}
![[model release matrix]](http://sohc.vtec.net/elem04/newmodelreleasematrix.gif){kind=small}
![[dealer network]](http://sohc.vtec.net/elem04/dealernet.gif){kind=small}
![[desktop calendar]](http://sohc.vtec.net/elem04/calendar.gif){kind=small}
![[exhaust notes]](http://sohc.vtec.net/elem04/exhaust.gif){kind=small}
![[tov forums]](http://sohc.vtec.net/elem04/forums.gif){kind=small}
![[links]](http://sohc.vtec.net/elem04/links.gif){kind=small}
![[search]](http://sohc.vtec.net/elem04/search.gif){kind=small}
![[sponsors]](http://sohc.vtec.net/elem04/sponsors.gif){kind=small}
![[garage]](http://sohc.vtec.net/elem04/garage.gif){kind=small}
![[login]](http://sohc.vtec.net/elem04/login.gif){kind=small}
