longhorn
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Maybe HondaAFVM or any other sales rep can chime in here.
1. What is the most popular Accord trim now?.... My guess the EX.
2. With the C&D pic of the 2013 Accord LX, looking pretty gooding in base trim and having plenty of standard equipment,which trim does TOVers predict will be the most popular?....I was thinking the Sport, but after seeing the C&D LX pic, I think the LX will be.
3. It will be interesting to see if the TL and TSX gets cross shopped with the new Touring trim.
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NorCalSales
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LX is and always will be, EXL next since the SE trim is going away.
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Gfn8r
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longhorn wrote:
Maybe HondaAFVM or any other sales rep can chime in here.
1. What is the most popular Accord trim now?.... My guess the EX.
2. With the C&D pic of the 2013 Accord LX, looking pretty gooding in base trim and having plenty of standard equipment,which trim does TOVers predict will be the most popular?....I was thinking the Sport, but after seeing the C&D LX pic, I think the LX will be.
3. It will be interesting to see if the TL and TSX gets cross shopped with the new Touring trim.
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RE: #3--We don't know what's on the Touring yet. Someone indicated (Andrew maybe) that the EXL(-V6 only?) may get heated rear seats, and yet the one feature matrix mentioned nothing about memory on the power seats in the EXL-V6, which the 8th-Gen has. Either the the existing trims won't lose equipment, or Honda's doing some weird juggling! (If they were smart, in the same way they're doing one climate-control option, every car with power seats gets memory, with linked keys/fobs (and mirror/climate/radio settings, depending on trim) on EXs and up.
Not going to guess on the other two.
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CarGuyLee
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NorCalSales wrote:
LX is and always will be, EXL next since the SE trim is going away.
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LX is the # 1 seller now? I very rarley see an LX driving around.
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JP
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CarGuyLee wrote:
NorCalSales wrote:
LX is and always will be, EXL next since the SE trim is going away.
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LX is the # 1 seller now? I very rarley see an LX driving around.
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LX, the most sold and most profitable...
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slipper
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Anything to back that claim? Usually options add the most profit to a car.
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HONDA AFVM
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longhorn wrote:
Maybe HondaAFVM or any other sales rep can chime in here.
1. What is the most popular Accord trim now?.... My guess the EX.
2. With the C&D pic of the 2013 Accord LX, looking pretty gooding in base trim and having plenty of standard equipment,which trim does TOVers predict will be the most popular?....I was thinking the Sport, but after seeing the C&D LX pic, I think the LX will be.
3. It will be interesting to see if the TL and TSX gets cross shopped with the new Touring trim.
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Sport, EX and EXL......
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JP
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slipper wrote:
Anything to back that claim? Usually options add the most profit to a car.
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If you compare LX price versus EX price, then convert an LX into a EX less the difference of the equipment you removed (like the price of the leather seats minus the price of the normal seats)...
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CarGuyLee
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I really don't beleive LX is the biggest seller, I almost never see them on the road.....
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NorCalSales
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You don't have to beleive it, it still is by a healthy %. It leases like a monster.
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CarGuyLee
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NorCalSales wrote:
You don't have to beleive it, it still is by a healthy %. It leases like a monster.
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If you say so, but I almost never see them in Tx. They are so easy to spot.... no moonroof...and thoes hubs....
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s2ktaxi
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Depending on how Honda prices the Hybrid and how much trunk space the hybrid loses. Priced right, the Hybrid may very well be the most popular...
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slipper
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JP wrote:
slipper wrote:
Anything to back that claim? Usually options add the most profit to a car.
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If you compare LX price versus EX price, then convert an LX into a EX less the difference of the equipment you removed (like the price of the leather seats minus the price of the normal seats)...
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So what you're saying is you don't really have anything to back your claim......
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slipper
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JP wrote:
slipper wrote:
Anything to back that claim? Usually options add the most profit to a car.
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If you compare LX price versus EX price, then convert an LX into a EX less the difference of the equipment you removed (like the price of the leather seats minus the price of the normal seats)...
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The price of the car and all it's designing, engineering, and marketing is already factored into the cost of the Accord LX. This is by far the most expensive part of building a car. An Accord EX-L V6 costs 32% more than than an Accord LX. The cost of leather, moonroof, upgraded stereo, larger engine, and its other gadgets does not cost 32% more. An Accord LX has $1,883 from invoice to MSRP and an Accord EX-L V6 has $25,38 from invoice to MSRP.
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JP
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slipper wrote:
JP wrote:
slipper wrote:
Anything to back that claim? Usually options add the most profit to a car.
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If you compare LX price versus EX price, then convert an LX into a EX less the difference of the equipment you removed (like the price of the leather seats minus the price of the normal seats)...
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The price of the car and all it's designing, engineering, and marketing is already factored into the cost of the Accord LX. This is by far the most expensive part of building a car. An Accord EX-L V6 costs 32% more than than an Accord LX. The cost of leather, moonroof, upgraded stereo, larger engine, and its other gadgets does not cost 32% more. An Accord LX has $1,883 from invoice to MSRP and an Accord EX-L V6 has $25,38 from invoice to MSRP.
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The rule is simple in mass production, you may not do your most produced product the less profitable...
The other thing is, the most expensive production model, is normally "kind of subsidized" by the less expensive production model...
Everything is there because of the most sold model, then they add stuff for the lest produced ones...
That is the reason that automakers stopped offering Manual Trannys... Saving money on the production...
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slipper
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JP wrote:
slipper wrote:
JP wrote:
slipper wrote:
Anything to back that claim? Usually options add the most profit to a car.
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If you compare LX price versus EX price, then convert an LX into a EX less the difference of the equipment you removed (like the price of the leather seats minus the price of the normal seats)...
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The price of the car and all it's designing, engineering, and marketing is already factored into the cost of the Accord LX. This is by far the most expensive part of building a car. An Accord EX-L V6 costs 32% more than than an Accord LX. The cost of leather, moonroof, upgraded stereo, larger engine, and its other gadgets does not cost 32% more. An Accord LX has $1,883 from invoice to MSRP and an Accord EX-L V6 has $25,38 from invoice to MSRP.
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The rule is simple in mass production, you may not do your most produced product the less profitable...
The other thing is, the most expensive production model, is normally "kind of subsidized" by the less expensive production model...
Everything is there because of the most sold model, then they add stuff for the lest produced ones...
That is the reason that automakers stopped offering Manual Trannys... Saving money on the production...
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OK So what you're saying is the Accord EX-L V6 with a higher profit margin (invoice to MSRP) actually has a lower profit margin than the Accord LX. Just stop now, please.
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JP
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slipper wrote:
JP wrote:
slipper wrote:
JP wrote:
slipper wrote:
Anything to back that claim? Usually options add the most profit to a car.
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If you compare LX price versus EX price, then convert an LX into a EX less the difference of the equipment you removed (like the price of the leather seats minus the price of the normal seats)...
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The price of the car and all it's designing, engineering, and marketing is already factored into the cost of the Accord LX. This is by far the most expensive part of building a car. An Accord EX-L V6 costs 32% more than than an Accord LX. The cost of leather, moonroof, upgraded stereo, larger engine, and its other gadgets does not cost 32% more. An Accord LX has $1,883 from invoice to MSRP and an Accord EX-L V6 has $25,38 from invoice to MSRP.
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The rule is simple in mass production, you may not do your most produced product the less profitable...
The other thing is, the most expensive production model, is normally "kind of subsidized" by the less expensive production model...
Everything is there because of the most sold model, then they add stuff for the lest produced ones...
That is the reason that automakers stopped offering Manual Trannys... Saving money on the production...
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OK So what you're saying is the Accord EX-L V6 with a higher profit margin (invoice to MSRP) actually has a lower profit margin than the Accord LX. Just stop now, please.
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EX-L V6 may never be the most profitable one, sorry. If it is the least sold, how can it be the most profitable?
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slipper
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JP wrote:
slipper wrote:
JP wrote:
slipper wrote:
JP wrote:
slipper wrote:
Anything to back that claim? Usually options add the most profit to a car.
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If you compare LX price versus EX price, then convert an LX into a EX less the difference of the equipment you removed (like the price of the leather seats minus the price of the normal seats)...
|
The price of the car and all it's designing, engineering, and marketing is already factored into the cost of the Accord LX. This is by far the most expensive part of building a car. An Accord EX-L V6 costs 32% more than than an Accord LX. The cost of leather, moonroof, upgraded stereo, larger engine, and its other gadgets does not cost 32% more. An Accord LX has $1,883 from invoice to MSRP and an Accord EX-L V6 has $25,38 from invoice to MSRP.
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The rule is simple in mass production, you may not do your most produced product the less profitable...
The other thing is, the most expensive production model, is normally "kind of subsidized" by the less expensive production model...
Everything is there because of the most sold model, then they add stuff for the lest produced ones...
That is the reason that automakers stopped offering Manual Trannys... Saving money on the production...
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OK So what you're saying is the Accord EX-L V6 with a higher profit margin (invoice to MSRP) actually has a lower profit margin than the Accord LX. Just stop now, please.
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EX-L V6 may never be the most profitable one, sorry. If it is the least sold, how can it be the most profitable?
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Accord EX-L V6 to Accord LX was an example of profit margin per vehicle. If you're basing most profitable by best selling, how are you 100% sure the LX is the best selling?
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shingles
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The Honda sales guy, who has access to Honda sales #, and sells Hondas all day every day, just said that they sell more LX than any other trim... yet, everyone questions that. Funny.
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longhorn
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NorCalSales wrote:
LX is and always will be, EXL next since the SE trim is going away.
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Suprised that EXLs sells more then EXs. But then again,to get all of the real goodies one had to get the Leather, so it does make sense.
NorCalSales, in your experience, who do you as the Sport trim buyer?
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typer_801
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Forget the Invoice to MSRP, that's not profitability, go Actual Cost to Invoice. In other words, the cost for Honda to build the car less what they charge dealers.
That's the number Honda cares about and will be reflected in the financial results. Invoice to MSRP is a dealership focused number. And since EVERYONE knows Invoice these days, few people pay MSRP anymore.
Case in point, my neighbor works for a large Honda dealership, said on new cars for one recent month this year, they only averaged ~$100 profit per car. How do they stay in business? They make a lot more money on Used Cars and Service.
slipper wrote:
OK So what you're saying is the Accord EX-L V6 with a higher profit margin (invoice to MSRP) actually has a lower profit margin than the Accord LX. Just stop now, please.
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A.W.E.S.O.M. - O
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Reports are 40% of Camry sales are the SE trim.
This has surprised Toyota executives along with the rest of the industry. They've determined customers like mid-sized sedans but don't want the 'blue hair' stigma they can have. Much like crossovers over minivans where people seek to avoid the 'soccer mom' status.
By that logic, the new 'Sport' Accord could become the sales leader in short order.
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NorCalSales
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longhorn wrote:
NorCalSales wrote:
LX is and always will be, EXL next since the SE trim is going away.
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Suprised that EXLs sells more then EXs. But then again,to get all of the real goodies one had to get the Leather, so it does make sense.
NorCalSales, in your experience, who do you as the Sport trim buyer?
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Speaking in generalizations of course but most that step up to an EX are the sort that will want the leather/XM, yada yada. They are creature comfort buyers.
I am interested in who exactly is the sport buyer. I am imagining it is a coupe buyer with kids (because everyone with kids is on a budget, and car seats mean no more coupe!). The SE trim has been a slam dunk in the current Accord, entry level lease with leather, it was such an easy sell, it will be missed.
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Rgist85
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A.W.E.S.O.M. - O wrote:
Reports are 40% of Camry sales are the SE trim.
This has surprised Toyota executives along with the rest of the industry. They've determined customers like mid-sized sedans but don't want the 'blue hair' stigma they can have. Much like crossovers over minivans where people seek to avoid the 'soccer mom' status.
By that logic, the new 'Sport' Accord could become the sales leader in short order.
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Doubt it...the beauty of the Camry SE verses the Accord Sport is the fact that the Camry can be optioned with different packages, options and different engines. The Camry SE's equipment levels allow it to be configured from a rather basic model to one that competes against the XLEV6 in price. You don't get that kind of variety with the Sport. It won't sell nearly as well as the Camry SE will. Would be nice if Honda offered the "Touring" in I4/6mt guise though.
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A.W.E.S.O.M. - O
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Rgist85 wrote:
A.W.E.S.O.M. - O wrote:
Reports are 40% of Camry sales are the SE trim.
This has surprised Toyota executives along with the rest of the industry. They've determined customers like mid-sized sedans but don't want the 'blue hair' stigma they can have. Much like crossovers over minivans where people seek to avoid the 'soccer mom' status.
By that logic, the new 'Sport' Accord could become the sales leader in short order.
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Doubt it...the beauty of the Camry SE verses the Accord Sport is the fact that the Camry can be optioned with different packages, options and different engines. The Camry SE's equipment levels allow it to be configured from a rather basic model to one that competes against the XLEV6 in price. You don't get that kind of variety with the Sport. It won't sell nearly as well as the Camry SE will. Would be nice if Honda offered the "Touring" in I4/6mt guise though.
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Perhaps ... but everything in sales is TRENDS. Clearly, Toyota's experience with the SE is showing a trend that traditional sedans are perceived as 'staid' and 'boring'. Honda I think will happily follow suit with sportier trims to the changing tastes of American consumers of sedans/coupes.
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Rgist85
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A.W.E.S.O.M. - O wrote:
Rgist85 wrote:
A.W.E.S.O.M. - O wrote:
Reports are 40% of Camry sales are the SE trim.
This has surprised Toyota executives along with the rest of the industry. They've determined customers like mid-sized sedans but don't want the 'blue hair' stigma they can have. Much like crossovers over minivans where people seek to avoid the 'soccer mom' status.
By that logic, the new 'Sport' Accord could become the sales leader in short order.
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Doubt it...the beauty of the Camry SE verses the Accord Sport is the fact that the Camry can be optioned with different packages, options and different engines. The Camry SE's equipment levels allow it to be configured from a rather basic model to one that competes against the XLEV6 in price. You don't get that kind of variety with the Sport. It won't sell nearly as well as the Camry SE will. Would be nice if Honda offered the "Touring" in I4/6mt guise though.
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Perhaps ... but everything in sales is TRENDS. Clearly, Toyota's experience with the SE is showing a trend that traditional sedans are perceived as 'staid' and 'boring'. Honda I think will happily follow suit with sportier trims to the changing tastes of American consumers of sedans/coupes.
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Trends, true. But the entire Accord lineup is supposedly the "Sportiest Ever" so we'll see. Its kinda funny that Toyota and Honda are offering sporty trims for their midsizers while Nissan has gotten away from the "SE/SR" sporty trim for the new Altima. Trends are important, but the Accord Sport will not sell as well as the Camry SE, its stunted by its lack of optional equipment and engine options. I believe the Sport would be a better seller if they'd positioned it between the EX and EX-L in equipment. The lack of a sunroof and HondaLink would kill the Sport for me.
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A.W.E.S.O.M. - O
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Rgist85 wrote:
A.W.E.S.O.M. - O wrote:
Rgist85 wrote:
A.W.E.S.O.M. - O wrote:
Reports are 40% of Camry sales are the SE trim.
This has surprised Toyota executives along with the rest of the industry. They've determined customers like mid-sized sedans but don't want the 'blue hair' stigma they can have. Much like crossovers over minivans where people seek to avoid the 'soccer mom' status.
By that logic, the new 'Sport' Accord could become the sales leader in short order.
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Doubt it...the beauty of the Camry SE verses the Accord Sport is the fact that the Camry can be optioned with different packages, options and different engines. The Camry SE's equipment levels allow it to be configured from a rather basic model to one that competes against the XLEV6 in price. You don't get that kind of variety with the Sport. It won't sell nearly as well as the Camry SE will. Would be nice if Honda offered the "Touring" in I4/6mt guise though.
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Perhaps ... but everything in sales is TRENDS. Clearly, Toyota's experience with the SE is showing a trend that traditional sedans are perceived as 'staid' and 'boring'. Honda I think will happily follow suit with sportier trims to the changing tastes of American consumers of sedans/coupes.
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Trends, true. But the entire Accord lineup is supposedly the "Sportiest Ever" so we'll see. Its kinda funny that Toyota and Honda are offering sporty trims for their midsizers while Nissan has gotten away from the "SE/SR" sporty trim for the new Altima. Trends are important, but the Accord Sport will not sell as well as the Camry SE, its stunted by its lack of optional equipment and engine options. I believe the Sport would be a better seller if they'd positioned it between the EX and EX-L in equipment. The lack of a sunroof and HondaLink would kill the Sport for me.
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While at launch Honda is prepared to have one version, if Toyota's experience is a trend segment-wide, you'll see Honda expand the line to meet the demand.
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MasterOfDaDomain
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"Sport" has always sold well in America in all kinds of products, including cars and watches. There used be cars with "sport"badges at various parts of the body.
BMW builds pretty sporty cars already, and they'll gladly sell you the sport package, the M Sport package, and now the Sport Line.
Per car profit wise, the more options the more profit per vehicle. That's why Porsche makes so much money despite the small number of cars it sells.
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mobis21
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My guess.
Sedan
Automatic(CVT)
4cylinder
EX
cloth interior
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