CarmB
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So much for the ILX being a total flop. It's a decent car and it's what a lot of consumers look at, namely a well-equiped sedan.
It's a popular form factor that sells in the millions. Why wouldn't some of the consumers shopping for such a car opt for the ILX. Its a good product and on several fronts, makes a lot of sense.
Seems to me this is about what the ILX is, not what it is not. It is a well-made compact sedan produced by a manufacturer with a great reputation for reliability. It's a safe purchase and as premium compacts go, a rational option. By no means a home run but still, thousands of these cars will get sold.
Acura hasn't put it out of the park with the ILX but it's a product that will sell well enough to be a viable addition to the product line. Nothing wrong with that.
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NSXforever
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Sales goal is 40k a year. It sold over 1,400 units. So to come close to matching 40k it will need to not just sell 3k a month but sell way past that amount to make up for a very slow start.
Contrarily the RDX is selling very well out the gate on target for its 30k goal.
So to consumers the RDX makes sense but the ILX is struggling.
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jero
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June sold... 1196
July sold... 1520 (cars.com inventory ~5,400)
Not sure I would be praising sales just yet.
That is an incredible amount of inventory for selling at still under 50% of goal (40k/year)
Give it 2 more months. If they aren't hitting 3k/mo by September I'd bet we start to see a output cut or significant discounting.
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dominik331
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jero wrote:
June sold... 1196
July sold... 1520 (cars.com inventory ~5,400)
Not sure I would be praising sales just yet.
That is an incredible amount of inventory for selling at still under 50% of goal (40k/year)
Give it 2 more months. If they aren't hitting 3k/mo by September I'd bet we start to see a output cut or significant discounting.
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How accurate is the cars.com number?
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98EX4cyl
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jero wrote:
June sold... 1196
July sold... 1520 (cars.com inventory ~5,400)
Not sure I would be praising sales just yet.
That is an incredible amount of inventory for selling at still under 50% of goal (40k/year)
Give it 2 more months. If they aren't hitting 3k/mo by September I'd bet we start to see a output cut or significant discounting.
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Let's hope because if its doesn't pick up by then it will also be competing against redesigned upper level Accords as well as the TSX for customers.
One note, to be fair, it has been under incentived - perhaps while inventories build. I'm sure a financing deal would help it compete against the TSX (offering 0.9% for 36mos).
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CarGuyLee
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I think another 2-3 months will tell the story of where the ILX will land.
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NSXforever
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98EX4cyl wrote:
jero wrote:
June sold... 1196
July sold... 1520 (cars.com inventory ~5,400)
Not sure I would be praising sales just yet.
That is an incredible amount of inventory for selling at still under 50% of goal (40k/year)
Give it 2 more months. If they aren't hitting 3k/mo by September I'd bet we start to see a output cut or significant discounting.
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Let's hope because if its doesn't pick up by then it will also be competing against redesigned upper level Accords as well as the TSX for customers.
One note, to be fair, it has been under incentived - perhaps while inventories build. I'm sure a financing deal would help it compete against the TSX (offering 0.9% for 36mos).
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There has been national advertising for $249 a month with 2k down
http://www.acura.com/tools/shopping/CurrentOffersFinance.aspx?model=ILX&zip=11154
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A77
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jero wrote:
June sold... 1196
July sold... 1520 (cars.com inventory ~5,400)
Not sure I would be praising sales just yet.
That is an incredible amount of inventory for selling at still under 50% of goal (40k/year)
Give it 2 more months. If they aren't hitting 3k/mo by September I'd bet we start to see a output cut or significant discounting.
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Not the right numbers - total ILX sales were 1410 - the memo is just an "of which". These are well below expectations. Sure it's early days but TSX is still outselling it big time. If TSX goes, as widely expected, ILX needs to do at least as well, particularly as it is unique to North America, whereas the TSX/Euro Accord is sold on all continents. May be a short term problem of course if the new TL/TSX as one model embraces the market that both cover now. Which is very possible.
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98EX4cyl
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dominik331 wrote:
jero wrote:
June sold... 1196
July sold... 1520 (cars.com inventory ~5,400)
Not sure I would be praising sales just yet.
That is an incredible amount of inventory for selling at still under 50% of goal (40k/year)
Give it 2 more months. If they aren't hitting 3k/mo by September I'd bet we start to see a output cut or significant discounting.
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How accurate is the cars.com number?
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I wouldn't swear by it but it could be an indicator.
Using Cars.com figures for comparison:
ILX (inventory/july sales) 3.82
Accord (inventory/july sales) 1.29
CRV (inventory/july sales) 0.56
RDX (inventory/july sales) 0.76
ZDX (inventory/july sales) 2.74
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jero
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I included all ILX sales. Regular + hybrid.
1410 + 110 = 1520 total.
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jero
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Nevermind... I stand corrected. 1410 total.
Doh! Thanks!!
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Hondarulez
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Too early to tell still. Like Jero said, I'd give it at least a few more months.
I also have a few points:
1.) Someone mentioned the RDX is a success as it's selling very well vs the ILX. However, one has to remember the ILX is a brand new model, while Acura dealers are still pushing the 1g RDX out, along with the new 2g RDX. The question becomes, out of the 2664 RDX sold, how many were 1g, and how many were 2g? Again, I'd wait for several months for the numbers to stabilize a bit first.
2.) If TSX is getting axed, or if the next model will be more upmarket and price, then I can see the ILX doing better. Right now, most people would agree that the TSX seems to be the better value, especially with the discounts/incentives with the TSX.
3.) ED powertrains should help sales too. Main issues with the ILX are the existence of the current discounted TSX as well as the rather weak powertrains. Even if power remains the same 150hp, the fuel efficiency will sure be improved by a lot. That should help sales.
As a result, I think we should wait a few more months at the minimum.
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A77
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jero wrote:
Nevermind... I stand corrected. 1410 total.
Doh! Thanks!!
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no worries :-). I wasn't sure, so had to do the math totalling all the individual sales against total sales.
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integrator
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Too early to claim victory or defeat. I test drove one today, and can say this: it probably has one of the best interiors in Honda/Acura at the moment and I mean specifically whats in front of the driver (dash and instruments). I liked its gauges the best of the 6 vehicles I've driven in the last 2 days, including a TSX sportwagon. What I think its sorely lacking is the double wishbone, and really needs it, cuz I didnt find the ride and handling to really be Acura level. And since the inventory of about a dozen didn't have a single one under $30k, I think we can dispel that myth that this will be a sub-TSX entry. Its the TSX... don't fool yourselves. Acura still has some work to do on this.. and they can start with that cheap ass carpeting. Not worth the $31k they wanted, by about $4k ! But I wish em good luck with it, so they keep building smaller cars.
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Teamhondaguy
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Just so you know. Inventory was just starting to build up on the ILX during July. The first ads weren't run until mid July. Since the average new car buyer researches their vehicle choices for at least 60-90 days before buying the fact that the ILX sold 1520 units in July is amazing. It was not even on the list of most buyers when it came out. Even the Lexus IS 250 only sold less than 2300 last month while its other main competitor sold a grand total of 651 in July. So if you combine the two major competitors to the ILX with its numbers, the ILX accounts for over half of the total sale between them.
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iahs2k
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1410 = FAIL. I sense the FAIL is strong in this one. 1410 opener is AWEFUL. LOL. Talk about trying to powder a pig. Watch as the fail further develops.
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Ganplosive
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dominik331 wrote:
jero wrote:
June sold... 1196
July sold... 1520 (cars.com inventory ~5,400)
Not sure I would be praising sales just yet.
That is an incredible amount of inventory for selling at still under 50% of goal (40k/year)
Give it 2 more months. If they aren't hitting 3k/mo by September I'd bet we start to see a output cut or significant discounting.
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How accurate is the cars.com number?
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I too wonder about the accuracy and precision of websites like cars.com / autotrader / ebay motors, I mean seriously we're quoting search results now? I mean it gives a good range but it's definitely not definitive
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jero
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Nobody said it was definitive, but you can certainly see the ratio generally correlate with demand.
Veloster for example... ~2400 on cars.com
1 series BMW... 700.
Prius... 19,000.
Scion FRS... 377.
It seems to me that they tend to run 1-1.5x the monthly sell rate. Cars that are under 1x the sell rate/month generally are very in demand.
So when you see a car sell 1400 and there are 5400 available, it seems a bit much. Could be ramp up, could be sales next month will be 3,000+, could be a glitch.
As always, time will tell, and sales data is king :)
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A77
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iahs2k wrote:
1410 = FAIL. I sense the FAIL is strong in this one. 1410 opener is AWEFUL. LOL. Talk about trying to powder a pig. Watch as the fail further develops.
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almost as aweful as your spelling. :-) Unless you mean sales are full of awe. Got to wonder how awesome and awful, which must have the same origin, are opposites....
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CR-V9
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110 out of 1410 is about 8%?
I don't remember June's # but wasn't it about the same?
Interesting, nontherless.
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DCR
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Yes, another 110 Acura employees have a hybrid.
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P54
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DCR wrote:
Yes, another 110 Acura employees have a hybrid.
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COUNTRY WISDOM
Don't interfere with somthin' that ain't bothering you none
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DCR
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Make that 220 or so...I forgot they sold some last month.
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rev2damoon
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"Acura hasn't put it out of the park with the ILX but it's a product that will sell well enough to be a viable addition to the product line. Nothing wrong with that."
That should be Honda/Acura's new moto...
"Honda/Acura, where we no longer hit it out of the park. We do it just good enough...and that's ok."
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98EX4cyl
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Hondarulez wrote:
Too early to tell still. Like Jero said, I'd give it at least a few more months.
I also have a few points:
1.) Someone mentioned the RDX is a success as it's selling very well vs the ILX. However, one has to remember the ILX is a brand new model, while Acura dealers are still pushing the 1g RDX out, along with the new 2g RDX. The question becomes, out of the 2664 RDX sold, how many were 1g, and how many were 2g? Again, I'd wait for several months for the numbers to stabilize a bit first.
2.) If TSX is getting axed, or if the next model will be more upmarket and price, then I can see the ILX doing better. Right now, most people would agree that the TSX seems to be the better value, especially with the discounts/incentives with the TSX.
3.) ED powertrains should help sales too. Main issues with the ILX are the existence of the current discounted TSX as well as the rather weak powertrains. Even if power remains the same 150hp, the fuel efficiency will sure be improved by a lot. That should help sales.
As a result, I think we should wait a few more months at the minimum.
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Using Cars.com inventory #'s, the 2012 RDX inventory is now very limited - 143 left. Anyone who wants a SH-AWD RDX should get to a dealer now. And those looking for the 2013 RDX face inventory levels that are not in the consumers favor. Quite possibly the July sales number for the RDX may have been limited by inventory.
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Hondarulez
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I guess that means starting next month, the figure for the RDX will be most likely from the 2013 model if the inventory of the 2012 model is getting very low.
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CR-V9
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DCR wrote:
Make that 220 or so...I forgot they sold some last month.
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Dedication and royality, I must say though.
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Colin
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CR-V9 wrote:
DCR wrote:
Make that 220 or so...I forgot they sold some last month.
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Dedication and royality, I must say though.
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I'm sure he's being sarcastic.
We're only one store so I don't know if this is true everywhere, but we could not have sold more than we did. Our last ILX was delivered about 2 days before the next shipment arrived. We took deposits on 2-3 from the next batch for color/trim reasons. By my guestimate, we probably sold 12-15 last month.
I just sold our last RDX Tech and they only arrived a week ago. I believe we're now down to 2-3 base RDXs. These two won't reach their full potential till dealers have some standing inventory. Generally at least 2x the number of expected monthly sales are required if you are going to have a selection for customers to choose from.
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NickDC5
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My gf and I were at a Honda dealership a few weeks ago, and the sales guy told us he already had a deposit down for an ILX.
He owned an RSX-S, then a Civic Si sedan.
It's an attractive-looking car with a bunch of gadgets. Gadgets and looks sell cars more than raw horsepower these days - something to remember when commenting on Acura's projections.
I think we'll see sales do pretty well for a couple years before they start sagging. Way way too early to determine the car a success though.
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TSX69
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If memory serves, the recall caused a stop-sale ... is it still in effect? If not, how long did it last?
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