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  TOV News > 2013 Acura "What's New" Change Summary > > Re: Only 370hp for the RLX?

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Mikeydred
Profile for Mikeydred
Re: Only 370hp for the RLX? [View News Item]    (Score: 1, Normal) 07-14-2012 08:58
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poom0 wrote:
The Acura Legend and now the RLX is going to be the flagship. A flagship isn't made to compete against other flagships, mind you. Flagships are only there to present the best that the brand has to offer in terms of their engineering and technological advancement.

The 7-series is BMW's flagship, and it competes with the Mercedes S-Class because they are nearly identical in dimension. However, the Acura RLX gives passengers a full-size cabin, in a mid-sized package. This is Acura's flagship. Acura's flagship is to give passengers the space they want inside, but to not have such a large footprint on the outside. Coupled with what I think is the most advanced hybrid system to be invented based on the most advanced all-wheel-drive system invented, this will become Acura's flagship.

Don't think of a flagship sedan as a size category, rather, as what the brand wants to label the car that best represents them as.

That being said, Acura may start removing the "flagship" title from the RLX in three years time, when the car the World has been waiting for is produced.


I agree 100%, but most are hinted that Acura is capable of more and can challenge the big boys if they had the desire even if it's done there way. The problem is the press will still compare the RLX to other flagships and try to expose it's shortfalls thus killing the image.
The car the world has been waiting for will be the Halo.
George Knighton
Profile for George Knighton
Re: Only 370hp for the RLX? [View News Item]    (Score: 1, Normal) 07-22-2012 08:58
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jero wrote:
The problem is Acura's flagship car does not compete with any one elses flagship vehicle.


Exactly!

This is great if you "get it" and what Honda produces is what you want.

But it doesn't make Honda and Acura look very good in the motor mania media who, as a rule, definitely do *not* "get it."
 
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