talon95
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CR-V set a new June sales record and extends its sales record streak to six months. That's obviously the good news.
However, the new kid in town is making quite a first impression. Ford sold 28,500 units of the new Escape, beating CR-V by over 5000 units despite CR-V's record sales. Unless the Escape's sales rate dwindles some when the novelty wears off, the CR-V might have met its match.
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TXsalesguy
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talon95 wrote:
CR-V set a new June sales record and extends its sales record streak to six months. That's obviously the good news.
However, the new kid in town is making quite a first impression. Ford sold 28,500 units of the new Escape, beating CR-V by over 5000 units despite CR-V's record sales. Unless the Escape's sales rate dwindles some when the novelty wears off, the CR-V might have met its match.
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How many of these Escape sales are heavily incentivized units of the outgoing model?
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talon95
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TXsalesguy wrote:
talon95 wrote:
CR-V set a new June sales record and extends its sales record streak to six months. That's obviously the good news.
However, the new kid in town is making quite a first impression. Ford sold 28,500 units of the new Escape, beating CR-V by over 5000 units despite CR-V's record sales. Unless the Escape's sales rate dwindles some when the novelty wears off, the CR-V might have met its match.
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How many of these Escape sales are heavily incentivized units of the outgoing model?
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You may be right... here's the quote I read:
"Sales of the new Escape, which debuted last month, were up 28 percent. Ford said the Escape had its best month ever at 28,500 sold."
The way it was worded lead me to believe that they were talking strictly about 2013 Escapes. But after your comment, I reread it and I see they're not specific. So that figure could be a combination of 2012's with heavy incentives and the new 2013, as you suggested.
I like the CR-V, so the idea that the new Escape had overtaken it was disappointing. I hope you're right...
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TXsalesguy
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talon95 wrote:
TXsalesguy wrote:
talon95 wrote:
CR-V set a new June sales record and extends its sales record streak to six months. That's obviously the good news.
However, the new kid in town is making quite a first impression. Ford sold 28,500 units of the new Escape, beating CR-V by over 5000 units despite CR-V's record sales. Unless the Escape's sales rate dwindles some when the novelty wears off, the CR-V might have met its match.
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How many of these Escape sales are heavily incentivized units of the outgoing model?
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You may be right... here's the quote I read:
"Sales of the new Escape, which debuted last month, were up 28 percent. Ford said the Escape had its best month ever at 28,500 sold."
The way it was worded lead me to believe that they were talking strictly about 2013 Escapes. But after your comment, I reread it and I see they're not specific. So that figure could be a combination of 2012's with heavy incentives and the new 2013, as you suggested.
I like the CR-V, so the idea that the new Escape had overtaken it was disappointing. I hope you're right...
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Just checked the website of the Ford dealership next door to us. They have 12 2012's remaining in stock, have 4 2013s in stock, two of which have blank pictures with a 'picture coming soon' message in its place, so 2 of those 4 might not even be on the ground yet. So would think the bulk of those May sales were 2012s.
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TXsalesguy
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oops, meant June sales, not May sales....
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honda95
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Please, the major of them went to Avis, Budget and Dollar rent a car. I have yet to see a new are old CRV at the big rent a car companies, but the new ESCAPE is already there.
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montechester
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I think you are right TX, however the Ford does look impressive on paper and in most reviews I've read thus far.
The fact is, it may overlap the CRV on the S to SEL trim levels, but at the top (Titanium) it competes on price and features a bit above the CRVs reach. It will be interesting see how many of those very heavily optioned Escapes Ford can move. The profit margin on those must be huge IF they can get anywhere close to retail (still a BIG IF).
I keep wondering if the US market is ready to pay top dollar for highly optioned, compact segment vehicles. So far, the answer has been a very cautious "maybe", but if car companies keep trying, I think the US consumer will eventually come around.
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CarGuyLee
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TXsalesguy wrote:
talon95 wrote:
TXsalesguy wrote:
talon95 wrote:
CR-V set a new June sales record and extends its sales record streak to six months. That's obviously the good news.
However, the new kid in town is making quite a first impression. Ford sold 28,500 units of the new Escape, beating CR-V by over 5000 units despite CR-V's record sales. Unless the Escape's sales rate dwindles some when the novelty wears off, the CR-V might have met its match.
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How many of these Escape sales are heavily incentivized units of the outgoing model?
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You may be right... here's the quote I read:
"Sales of the new Escape, which debuted last month, were up 28 percent. Ford said the Escape had its best month ever at 28,500 sold."
The way it was worded lead me to believe that they were talking strictly about 2013 Escapes. But after your comment, I reread it and I see they're not specific. So that figure could be a combination of 2012's with heavy incentives and the new 2013, as you suggested.
I like the CR-V, so the idea that the new Escape had overtaken it was disappointing. I hope you're right...
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Just checked the website of the Ford dealership next door to us. They have 12 2012's remaining in stock, have 4 2013s in stock, two of which have blank pictures with a 'picture coming soon' message in its place, so 2 of those 4 might not even be on the ground yet. So would think the bulk of those May sales were 2012s.
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Probably a combo of both, however I read somewhere the 2013 is lasting about 5 days on the lot...still has low inventory I imagine
Strangley enough in May the Honda dealer I go by most often had a row of (8) 2011 CR-V's still. Just checked their site and it looks like they are all gone now, but I was really suprised to see that many still in May.
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CarGuyLee
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honda95 wrote:
Please, the major of them went to Avis, Budget and Dollar rent a car. I have yet to see a new are old CRV at the big rent a car companies, but the new ESCAPE is already there.
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Which one's have you seen it at? Were there a lot?
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Hondarulez
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I think we will need to wait several months before we know how well a car does in the market. We just don't know how many are the older model, how many went to rental companies, and how many are actual new model. We also don't know if the new car is in full production or not yet.
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Colin
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montechester wrote:
I keep wondering if the US market is ready to pay top dollar for highly optioned, compact segment vehicles. So far, the answer has been a very cautious "maybe", but if car companies keep trying, I think the US consumer will eventually come around.
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Wouldn't it be interesting if 10% of Escape sales were the highest trim level models? Especially since the RDX looks to sell at about 10% of the CR-V volume. This would make both Ford and Honda achieving the same relative market penetration but with a different strategy.
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talon95
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Hondarulez wrote:
I think we will need to wait several months before we know how well a car does in the market. We just don't know how many are the older model, how many went to rental companies, and how many are actual new model. We also don't know if the new car is in full production or not yet.
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Agreed. I wasn't trying to suggest a "game over, man" scenario... they're just interesting figures that are appearing the major news and auto sites.
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HONDA AFVM
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montechester wrote:
I think you are right TX, however the Ford does look impressive on paper and in most reviews I've read thus far.
The fact is, it may overlap the CRV on the S to SEL trim levels, but at the top (Titanium) it competes on price and features a bit above the CRVs reach. It will be interesting see how many of those very heavily optioned Escapes Ford can move. The profit margin on those must be huge IF they can get anywhere close to retail (still a BIG IF).
I keep wondering if the US market is ready to pay top dollar for highly optioned, compact segment vehicles. So far, the answer has been a very cautious "maybe", but if car companies keep trying, I think the US consumer will eventually come around.
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Can you say FLEET!.....
And I sat in the car at the car show, it is not very nice. The rear seats and flimsy and tight........The rear hatch and cargo is small and looks cheap.
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A77
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Car and Drivers review said there was a half inch mismatch in gaps either side of the dash in their car. that sounds huge....
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TXsalesguy
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Strangley enough in May the Honda dealer I go by most often had a row of (8) 2011 CR-V's still. Just checked their site and it looks like they are all gone now, but I was really suprised to see that many still in May.
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That is odd, sure they weren't pre-owned certified? We had a couple of CR-Vs hold on until February, still had folks with interest, tried to dealer trade for one, everyone in TX and OK were out by then as well.
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rocky
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montechester wrote:
I think you are right TX, however the Ford does look impressive on paper and in most reviews I've read thus far.
The fact is, it may overlap the CRV on the S to SEL trim levels, but at the top (Titanium) it competes on price and features a bit above the CRVs reach. It will be interesting see how many of those very heavily optioned Escapes Ford can move. The profit margin on those must be huge IF they can get anywhere close to retail (still a BIG IF).
I keep wondering if the US market is ready to pay top dollar for highly optioned, compact segment vehicles. So far, the answer has been a very cautious "maybe", but if car companies keep trying, I think the US consumer will eventually come around.
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Good thinking my friend!
I sense that Ford is trying to cover the ground under the tires of the CRV and RDX with the variations in price and options available on the 2013 Escape.
Certainly the top end is cough very expensive for a compact SUV!
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Jhonda
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Here you go folks, only 40% of the 28500 or 11400 were the new Escape...
"Ford’s overall sales rose 7 per cent. The Escape small SUV posted its best month ever – rising 28 per cent – after a new version of the popular vehicle arrived at dealerships. Ford said 40 per cent of Escapes sold were new models, while the rest were heavily discounted older versions."
http://www.theglobeandmail.com/report-on-business/international-business/us-business/us-auto-makers-report-strong-june-sales-easing-worries/article4385829/
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Hondarulez
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11400 might sound low, but that's probably because production level is not at maximum, and dealers are probably still waiting for more cars to arrive. Hard to sell when there are limited choices/trims.
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DrWhiner
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Consider that the production of Escape began back on Apr 4, I think, and sales was said then to start at the end of May,
saying that the production is still ramping would be a bit far from the truth [unless Ford's production system need three months' time to ramp up].
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CarGuyLee
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TXsalesguy wrote:
Strangley enough in May the Honda dealer I go by most often had a row of (8) 2011 CR-V's still. Just checked their site and it looks like they are all gone now, but I was really suprised to see that many still in May.
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That is odd, sure they weren't pre-owned certified? We had a couple of CR-Vs hold on until February, still had folks with interest, tried to dealer trade for one, everyone in TX and OK were out by then as well.
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Yeah you should check into it and see what you find out for us. I drove by there yesterday and they still had 6 there, but they don't show up on their website, and they are on the very front row facing the highway. I would not guess they are CPO's since their used car lot is back behind the dealer across the street.
It is Round Rock Honda, let us know if you find anything out. If I think about it I will drive by this weekend and see what I can find out but you will probably be able to find out pretty easily.
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DCR
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DrWhiner wrote:
Consider that the production of Escape began back on Apr 4, I think, and sales was said then to start at the end of May,
saying that the production is still ramping would be a bit far from the truth [unless Ford's production system need three months' time to ramp up].
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This was the logic behind the sales for the ILX too. They started production on 4/24, for on sale 5/22, and sold over 1000 ILX. The Escape had an extra few weeks of production, but they were able to churn out almost 10 fold?
What is the line capacity where the ILX is built?
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Hondarulez
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DCR wrote:
DrWhiner wrote:
Consider that the production of Escape began back on Apr 4, I think, and sales was said then to start at the end of May,
saying that the production is still ramping would be a bit far from the truth [unless Ford's production system need three months' time to ramp up].
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This was the logic behind the sales for the ILX too. They started production on 4/24, for on sale 5/22, and sold over 1000 ILX. The Escape had an extra few weeks of production, but they were able to churn out almost 10 fold?
What is the line capacity where the ILX is built?
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Not sure about the Escape, but the ILX is built alongside the Civic. My understanding is that Honda is pushing hard to sell the Civic (with incentives). I wonder if that would affect the production capacity of the ILX.
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Hondarulez
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I believe the new annual output of the Indiana plant is 200,000 vehicles now, which is double the number before as Honda has just hired 1000 new workers and a second production shift has been added. I'm not sure if the Civic is being produced elsewhere as 200,000 is still not enough to match the current sales rate of the Civic.
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A77
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huge numbers of Civics are built in Canada - all Sis, loads of coupes too.
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DrWhiner
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DCR wrote:
DrWhiner wrote:
Consider that the production of Escape began back on Apr 4, I think, and sales was said then to start at the end of May,
saying that the production is still ramping would be a bit far from the truth [unless Ford's production system need three months' time to ramp up].
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This was the logic behind the sales for the ILX too. They started production on 4/24, for on sale 5/22, and sold over 1000 ILX. The Escape had an extra few weeks of production, but they were able to churn out almost 10 fold?
What is the line capacity where the ILX is built?
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Educate yourself first sir! What is the line capacity of Escape?
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DCR
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I don't know. I was asking about the line capacity of the ILX, since it was already brought up that it didn't meet target due to low delivery.
Did Acura not plan to have 3,333 ILX on the lots per month?
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Colin
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DCR wrote:
I don't know. I was asking about the line capacity of the ILX, since it was already brought up that it didn't meet target due to low delivery.
Did Acura not plan to have 3,333 ILX on the lots per month?
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That's a good question, I'm guessing that they're planning for that but it's not unusual to run the line a little slower initially.
Also you're not taking into account that even if they got 3333 units on the lots, that you never sell 100% of the inventory. When I got in the business, you needed to stock 3 for every 1 sold. Not sure if that ratio is still valid, but generally you'll need more on hand than the projected volume to meet sales goals due to colors and trims etc.
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CarPhreakD
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The CR-V and Escape will be duking it out for a while.
But look at sales of the CX-5. Is this not a full month of sales? That's pitiful.
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jnewt
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The Really good news about the CR-V is we are doing this with NO incentives. It proves if we build the right car with the right standard equipment we do not have to give them away with dealer cash or special rates.
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rocky
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talon95 wrote:
CR-V set a new June sales record and extends its sales record streak to six months. That's obviously the good news.
However, the new kid in town is making quite a first impression. Ford sold 28,500 units of the new Escape, beating CR-V by over 5000 units despite CR-V's record sales. Unless the Escape's sales rate dwindles some when the novelty wears off, the CR-V might have met its match.
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Found the perfect article for this thread:
http://www.detroitnews.com/article/20120706/AUTO0102/207060344/1148/auto01/Redesigned-Ford-Escape-runaway-success
The article includes this line:
The Dearborn automaker sold about 11,000 new Escapes in June, comprising about 40 percent of the company's 28,500 total Escape sales as dealers clear out 2012 models.
Looking at Cars.com (a less than 100% accurate source, there are still over 12k old Escapes out there and fewer than 3400 new ones.
So if you ask me, the Escape is in for a trouncing this coming month unless there are tons of 2013 that are not reported sitting on dealer lots. You can't hit 28500 this month with not even 15k on the lots.
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