The Temple of VTEC - Honda and Acura Enthusiasts Online Forums > American Honda Reports May Auto Sales >

Tire Rack Upgrade Garage

Search for a Dealer:

Honda	Acura
ZIP

Honda to Participate in the FIA Formula One World Championship
More.......................

Sources: Announcement of Honda's F1 Return is Imminent
More.......................

NSX Project Update, Conference Call Notes
More.......................

Acura NSX Production Site Selected in Ohio
More.......................

2014 Acura ILX Luxury Sports Sedan Arrives With Host of New Standard Features...
More.......................

Spring Cleaning: What's in store for model year 2014? Part I - Acura
More.......................

Production of 2014 Acura MDX Begins in Alabama
More.......................

Honda April Sales Up on CR-V Monthly Sales Record; All-New RLX Flagship Sedan Bolsters Acura Sales
More.......................

Fit (and Jazz) --> Re: 2014 All New JDM Fit - Production and on sale date
Join Discussion......

General Talk --> Re: Whats the plan for Accord in EU?
Join Discussion......

RL / Legend --> Re: Ludacris Drives a 1993 Acura Legend
Join Discussion......

Today's Reading Links --> Re: Freshly pressed rumours from Japan (May 2013)
Join Discussion......

RDX --> Re: Proud New Owner - 2012 Acura RDX
Join Discussion......

CR-V --> Re: CR-V sells well, so what's next?
Join Discussion......

Professional Motorsports --> Re: Indy500 Honda Sandbagging! :)~
Join Discussion......

General Talk --> Re: Honda Jade (live pictures) - hope it will become Honda Stream / Civic Shuttle for global market
Join Discussion......

General Talk --> Re: NSX Little Questions Answered Tomorrow
Join Discussion......

Honda Motorcycles --> Re: New Honda MSX125 (Grom)
Join Discussion......

Professional Motorsports --> Re: Announcements from HPD? What about?
Join Discussion......

Civic --> Re: Nurburgring lap times
Join Discussion......

General Talk --> Re: My Thoughts On The NSX
Join Discussion......

Accord --> Re: C&D: 2014 Honda Accord Plug-In Hybrid Test
Join Discussion......

ILX --> Re: 1st Generation ILX Reviews
Join Discussion......

TOV Video: 2014 Acura MDX Walkaround at 2013 NYIAS
Read Article....................

TOV Photo Gallery: 2014 Acura MDX
Read Article....................

2014 Acura MDX PR Photo Gallery
Read Article....................

TOV Dyno Test: 2013 Accord EX 6MT
Read Article....................

TOV Video: 2014 RLX on an autocross run
Read Article....................

TOV Dyno Test: 2013 Accord V6 EX-L 6MT Coupe
Read Article....................

[fancy] [flat] [simple]

TOV News > American Honda Reports May Auto Sales > > Re: Market Share

Thread Page - [1]

Author

iutodd

Market Share [View News Item] (Score: 1, Normal)

06-02-2012 01:20

Back to 10% for the month of May!

9.6% for the year vs. 9.9% last year. However last year at this time market share was beginning its fall - market share in May of 2011 was 8.5%. If Honda can keep performing like this the YTD number should be back to that 10% again and probably just stay there.

Other interesting tidbits that apparently no one but me finds interesting:

GM's market share is down 2% this year vs last year (17.8 v 19.8).
Ford's market share is down 1% this year vs last year (15.6 v 16.6)
Hyundai's market share is down .1% this year vs last year (4.9 v 5.0)
Nissan's market share is down .1% (8.1 v 8.2)
Toyota is up 1.2% (13.3 v 14.5)
Chrysler is up 1.7% (9.8 v 11.2)

Just for some perspective: about 6 million vehicles have been sold so far this year. So .1% of the market is about 6,000 vehicles. So GM losing 2% of market share equates out to about 120,000 vehicles! That's a hell of a lot of metal.

The above facts are interesting to me because everyone seems to think that Honda absolutely has to nail the Accord or they'll be in "trouble" but I haven't read anyone talking about how the Fusion or Malibu or Altima are just as important for their respective parent companies. I do think the Accord is important, obviously it is - but I honestly think the Fusion and the Malibu are WAY more important to GM and Ford than the Accord is to Honda. GM and Ford's market share in cars is down. GM is down 1.1% and Ford is down .6% YTD. Meanwhile Toyota's car market share is up 1.4% YTD. Chrysler is up 1.1% YTD in cars - Honda is down .3% YTD, but in May they were up 1.1% in Total cars and up 1.6% in domestic cars. With the Accord and Civic both poised to only get better I can't imagine their car market share doing anything but rising as the year goes on.

Chocs

Re: Market Share [View News Item] (Score: 1, Normal)

06-02-2012 06:51

iutodd wrote:

The above facts are interesting to me because everyone seems to think that Honda absolutely has to nail the Accord or they'll be in "trouble"...

Personally not bothered by the subject, but it could be that the Accord will be a strong indication of Honda's direction.

It's loaded with new tech and should be a good representation of what Ito can do (because whether we like it or not, we're stuck with him for some time).

I'm quite optimistic Honda will do fine. But if the new Accord and its powertrain shows badly placed compromise, it won't fare well for the NSX either.

We know they can't mess up the NSX, or else...

Thread Page - [1]