TSX69
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Acura's Smaller, Cheaper ILX Compact on Sale Today
"It will create a new segment," Michael Accavitti, VP of marketing for Acura in the U.S.
Accavitti says the new car won't downsize the Acura image, rather it's a return to the "sweet spot" carved out by the Integra when Acura was young. "We continue to look at Acura as the luxury brand it was created to be, an alternative to BMW and Audi and Infiniti."
We wonder why, though, if they wanted to revive our warm feelings for the old Integra, they didn't just revive the name for the new car.
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BachelorFrog
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They can sell the car without having a configurator on the site?
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Ultima
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TSX69 wrote:
Acura's Smaller, Cheaper ILX Compact on Sale Today
"It will create a new segment," Michael Accavitti, VP of marketing for Acura in the U.S.
Accavitti says the new car won't downsize the Acura image, rather it's a return to the "sweet spot" carved out by the Integra when Acura was young. "We continue to look at Acura as the luxury brand it was created to be, an alternative to BMW and Audi and Infiniti."
We wonder why, though, if they wanted to revive our warm feelings for the old Integra, they didn't just revive the name for the new car.
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Or make it a coupe/hatch? I won't even disect all things that are wrong with his statement..
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330R
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| The base engine seemed anemic to reviewer James R. Healey in a recent Test Drive, though Acura says the target younger buyers' won't care. Having grown up their parents' luxury cars, these folks want the snob appeal of the premium nameplate. "They put a higher priority on looking good than on going fast," Acura told Healey. |
I don't know whether to laugh or yell obscenities. I'll do both, brb...
About this "sweet spot" the Integra once occupied that Acura wishes in their wildest dreams wants for the ILX - I can only guess they're talking about price, adjusted for inflation, or something other than the actual characteristics of the two cars themselves, or the target audiences of them.
The Integra was a car - RS, LS, GS, SE, GS-R, Type-R - that you wanted to drive! You wanted to toss it around, perfect your shifting technique, spin the engine, take it to 300,000 miles. Not just highschool and college kids, but young professionals (before Acura made that into cringing, vomit-inducing marketing lingo), too. I've met people in their teens, twenties, thirties, forties, fifties, who all loved their Integras. It was a car with spirit, utility, durability, ridiculously reliable, fuel efficient. Even when it was brought over to prop up the Acura brand and bring in the volume (they only had two cars until the Vigor came along), it never seemed like it was just an excuse to sell more cars. It never seemed like it had to cripple the Civic in order to find its place in the market.
The ILX is a car that Acura intends for people who don't even want to drive! How does that work? You want it to take you to work or school and back home, because you have to get there somehow, while voice-to-texting until you can get home and youtwitface all night; supposedly choosing it as your car because it has a premium nameplate that people will think better of you. I really, sincerely hope Acura is not that delusional.
By the way, isn't it sort of strange that HondaFan1990 appeared out of nowhere right as the press embargo was lifted on the ILX, posted like he'd been on here for ages, became annoyed at the lack of ILX love, repeatedly stated "The Integra is dead. Gone. Never coming back. Get over it.", and within 10 days was gone himself?
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CR-V9
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I have feelings that I believe HondaFan1990 is for real.
(To HondaFan1990, You will be fine.)
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330R
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Tyson Hugie is for real, too. He's really a person!
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330R
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Good luck, ILX.
Integra in the US:
1986: 27,807
1987: 54,757
1988: 57,468
1989: 77,423
1990: 83,599
1991: 64,755
1992: 55,174
1993: 58,757
1994: 67,426
1995: 61,316
1996: 46,966
1997: 38,331
1998: 34,904
1999: 26,184
2000: 25,975
2001: 13,736
2002: 19
RIP, Integra
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JeffreynLA
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Acura must not be too excited about the ILX either, they haven't even updated their website for it yet. Hmmm
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330R
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JeffreynLA wrote:
Acura must not be too excited about the ILX either, they haven't even updated their website for it yet. Hmmm
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The target demographic doesn't use the internet, silly!
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NealX
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I just checked and it appears they don't use mobile devices, either.
Acura marketing at its best, then...
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Torque
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Neal wrote:
I just checked and it appears they don't use mobile devices, either.
Acura marketing at its best, then...
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"You'll find the most innovative thinking in an Acura." Indeed.
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JeffreynLA
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330R wrote:
JeffreynLA wrote:
Acura must not be too excited about the ILX either, they haven't even updated their website for it yet. Hmmm
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The target demographic doesn't use the internet, silly!
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Got me then! Maybe a statement stuffer with their social security checks? ;-)
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NealX
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I did read here that, at least for broadcast ads, they intend to wait until after Memorial Day as they expect buyers to be engaged in other things (you know, not being enthusiasts and all).
Perhaps that applies to the internet, etc. as well?
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330R
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Neal wrote:
I did read here that, at least for broadcast ads, they intend to wait until after Memorial Day as they expect buyers to be engaged in other things (you know, not being enthusiasts and all).
Perhaps that applies to the internet, etc. as well?
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Yeah, this USA Today article, titled "Acura's smaller, cheaper ILX compact on sale today", stated that. So it's in a national publication, print and online, but someone reading the article today can't go to acura.com and configure an ILX? They can only go to Future Vehicles to be put on the mailing list? It's not about purchasing advertising and rolling it out after Memorial Day.... it's not on their own site!
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NealX
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Was out and about and just stopped by the dealership in N. Scottsdale. For this first day of sale they were only allocated ONE ILX - 2.0 black pearl with parchment interior; premium and tech packages. They were about to prep it and place on the showroom floor.
$32,295 sticker
24c 35h 28 combined mpg
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NealX
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...and no brochures available for interested parties. :-(
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atomiclightbulb
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330R wrote:
Yeah, this USA Today article, titled "Acura's smaller, cheaper ILX compact on sale today", stated that. So it's in a national publication, print and online, but someone reading the article today can't go to acura.com and configure an ILX? They can only go to Future Vehicles to be put on the mailing list? It's not about purchasing advertising and rolling it out after Memorial Day.... it's not on their own site!
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Neal wrote:
...and no brochures available for interested parties. :-(
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At first I thought USAToday made a mistake. A 2 can be mistaken for a 5, so I thought the release date was perhaps the 25th.
It's no mistake though. The official announcement went out dated today the 22nd:
http://www.acuranews.com/channels/acura-automobiles-headlines/releases/all-new-2013-acura-ilx-on-sale-today-with-a-starting-price-of-25-900
"05/22/2012
The 2013 Acura ILX goes on sale at Acura dealerships today, May 22, 2012, with a manufacturer’s suggested retail price (MSRP*) starting at $25,900. The all-new ILX offers remarkable value for the money on a luxury scale with robust feature content and premium appeal."
My observations:
(1) Acura management looks incredibly inept for not having the ILX listed as a current vehicle on the website.
(2) Acura does not pay attention to detail in marketing. A company like Apple would never have done something like this.
I can only conclude that some of the people who run Acura are, in fact, complete idiots.
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HondaJet
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Acura Marketing sets a perfect example of IMPOTENCE, er INCOMPETENCE. It is 6:00pm in Los Angeles and the "much-awaited" ILX is still not on Acura's website.
Stupid fools. I should be pissed. I own HMC stock.
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NealX
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Yeah, unfortunately I was unable to leave the dealership with any promo or informational materials because i really wanted to read the story of this car as told in a brochure. And I love me some brochures.
Unless I was determined to not be of the correct demographic so they hid them away. ;-)
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FiSH-Chan
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330R wrote:
About this "sweet spot" the Integra once occupied that Acura wishes in their wildest dreams wants for the ILX - I can only guess they're talking about price, adjusted for inflation, or something other than the actual characteristics of the two cars themselves, or the target audiences of them.
The Integra was a car - RS, LS, GS, SE, GS-R, Type-R - that you wanted to drive! You wanted to toss it around, perfect your shifting technique, spin the engine, take it to 300,000 miles. Not just highschool and college kids, but young professionals (before Acura made that into cringing, vomit-inducing marketing lingo), too. I've met people in their teens, twenties, thirties, forties, fifties, who all loved their Integras. It was a car with spirit, utility, durability, ridiculously reliable, fuel efficient. Even when it was brought over to prop up the Acura brand and bring in the volume (they only had two cars until the Vigor came along), it never seemed like it was just an excuse to sell more cars. It never seemed like it had to cripple the Civic in order to find its place in the market.
The ILX is a car that Acura intends for people who don't even want to drive! How does that work? You want it to take you to work or school and back home, because you have to get there somehow, while voice-to-texting until you can get home and youtwitface all night; supposedly choosing it as your car because it has a premium nameplate that people will think better of you. I really, sincerely hope Acura is not that delusional.
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One minor detail...
The Integra is actually a Honda. The ILX?
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330R
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FiSH-Chan wrote:
The Integra is actually a Honda. The ILX?
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Tell that to my vehicle title and registration. :)
I also don't think Acura was complaining when they were counting the money from all those Integra sales...
Are you saying that Acuras aren't supposed to have the qualities the Integra had?
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FiSH-Chan
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330R wrote:
FiSH-Chan wrote:
The Integra is actually a Honda. The ILX?
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Tell that to my vehicle title and registration. :)
I also don't think Acura was complaining when they were counting the money from all those Integra sales...
Are you saying that Acuras aren't supposed to have the qualities the Integra had?
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Haha, no. But I am saying that because it is a Honda in the first place which is probably made it so great. And then Acura made some badges and stick them on the car and that's what you have now.
It makes why the Acura brand came about even more puzzling. I know when I saw the Integra (there are still some on the roads) I dont really see it as a luxury car or even entry luxury, but I know it is a nice driving sporty lovable Honda.
If the ILX is built from beginning as a differnt brand (Acura), then should it have all the same qualities as a Honda?
Serously, the Acura brand just makes my head want to explode thinking about it
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330R
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:) I see what you're saying, especially the last part.
Well, the Integras we got were nicer than the Civics we got. The DOHC engines, standard four wheel discs, ABS on all about the RS (or did it have it, too?), alloy wheels, fit and finish, interior details, available leather (even though it wasn't that luxurious), nicer cloth (maybe comparable to the Civic EX) with adjustable headrests, thicker carpet (maybe like the EX again), longer warranty, and so on. There was plenty of soft touch materials on the dash and doors, and the plastics were durable. Ah! And the glovebox was lit and lockable!
Most of the Civics we had at the time didn't have power windows, moonroofs, 4 wheel discs, and only the '99-'00 Si and the del Sol VTEC had DOHC (VTEC!) engines.
I think the ILX, still being based on the Civic and posed as a "gateway" into Acura especially, should have Honda qualities. Those are good qualities. Just add in the more premium content. Sporting content can be premium content, too.
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FiSH-Chan
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330R wrote:
I think the ILX, still being based on the Civic and posed as a "gateway" into Acura especially, should have Honda qualities. Those are good qualities. Just add in the more premium content. Sporting content can be premium content, too.
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You see, that is the problem. By then they might as well put a Honda badge on it and sell it eslwhere as a Honda.
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HondaFan1990
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Please go and seat yourself somewhere. You've gotten up for no reason. _/ (seat)
The Integra is dead. Bitching about it or other products long gone doesn't make them available to buy at a dealership new. Sorry, it just doesn't. If Honda has nothing to a persons liking, they are free to move elsewhere.
I was finishing my last semester of my junior year of college. I haven't been on ANY site posting about anything. I was busy and school was my focus. The LAST thing on my mind was jumping on here to discuss Honda with a group of people that do more whining than actual constructive product discussion.
Lastly, I'll post in whichever way I feel. This is an open internet forum. No asses needed to be kissed to sign up, nor to post about topics presented. Don't like it, don't read it.
That being said, hope the ILX sales well and brings in money for Acura for those who do like it and buy it. Everything ain't for everybody. Different strokes for different folks....
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HondaFan1990
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330R wrote:
| The base engine seemed anemic to reviewer James R. Healey in a recent Test Drive, though Acura says the target younger buyers' won't care. Having grown up their parents' luxury cars, these folks want the snob appeal of the premium nameplate. "They put a higher priority on looking good than on going fast," Acura told Healey. |
I don't know whether to laugh or yell obscenities. I'll do both, brb...
About this "sweet spot" the Integra once occupied that Acura wishes in their wildest dreams wants for the ILX - I can only guess they're talking about price, adjusted for inflation, or something other than the actual characteristics of the two cars themselves, or the target audiences of them.
The Integra was a car - RS, LS, GS, SE, GS-R, Type-R - that you wanted to drive! You wanted to toss it around, perfect your shifting technique, spin the engine, take it to 300,000 miles. Not just highschool and college kids, but young professionals (before Acura made that into cringing, vomit-inducing marketing lingo), too. I've met people in their teens, twenties, thirties, forties, fifties, who all loved their Integras. It was a car with spirit, utility, durability, ridiculously reliable, fuel efficient. Even when it was brought over to prop up the Acura brand and bring in the volume (they only had two cars until the Vigor came along), it never seemed like it was just an excuse to sell more cars. It never seemed like it had to cripple the Civic in order to find its place in the market.
The ILX is a car that Acura intends for people who don't even want to drive! How does that work? You want it to take you to work or school and back home, because you have to get there somehow, while voice-to-texting until you can get home and youtwitface all night; supposedly choosing it as your car because it has a premium nameplate that people will think better of you. I really, sincerely hope Acura is not that delusional.
By the way, isn't it sort of strange that HondaFan1990 appeared out of nowhere right as the press embargo was lifted on the ILX, posted like he'd been on here for ages, became annoyed at the lack of ILX love, repeatedly stated "The Integra is dead. Gone. Never coming back. Get over it.", and within 10 days was gone himself?
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Please go and seat yourself somewhere. You've gotten up for no reason. _/ (seat)
The Integra is dead. Bitching about it or other products long gone doesn't make them available to buy at a dealership new. Sorry, it just doesn't. If Honda has nothing to a persons liking, they are free to move elsewhere.
I was finishing my last semester of my junior year of college. I haven't been on ANY site posting about anything. I was busy and school was my focus. The LAST thing on my mind was jumping on here to discuss Honda with a group of people that do more whining than actual constructive product discussion.
Lastly, I'll post in whichever way I feel. This is an open internet forum. No asses needed to be kissed to sign up, nor to post about topics presented. Don't like it, don't read it.
That being said, hope the ILX sales well and brings in money for Acura for those who do like it and buy it. Everything ain't for everybody. Different strokes for different folks....
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DCR
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Too bad you aren't in summer school.
How is the weather in Cleveland?
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HondaFan1990
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DCR wrote:
Too bad you aren't in summer school.
How is the weather in Cleveland?
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Who said I wasn't?
It's fine. Same old same old here. Hot one day, next day cooler, day after that is up in the air. Cold yesterday, hot today.
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superchg2
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HondaFan1990 wrote:
The LAST thing on my mind was jumping on here to discuss Honda with a group of people that do more whining than actual constructive product discussion.
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We are all anxiously waiting for Honda to bring out some great new products we can constructively discuss.
Did you get some good grades for your Junior year?
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330R
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HondaFan1990 wrote:
Please go and seat yourself somewhere. You've gotten up for no reason. _/ (seat)
The Integra is dead. Bitching about it or other products long gone doesn't make them available to buy at a dealership new. Sorry, it just doesn't. If Honda has nothing to a persons liking, they are free to move elsewhere.
I was finishing my last semester of my junior year of college. I haven't been on ANY site posting about anything. I was busy and school was my focus. The LAST thing on my mind was jumping on here to discuss Honda with a group of people that do more whining than actual constructive product discussion.
Lastly, I'll post in whichever way I feel. This is an open internet forum. No asses needed to be kissed to sign up, nor to post about topics presented. Don't like it, don't read it.
That being said, hope the ILX sales well and brings in money for Acura for those who do like it and buy it. Everything ain't for everybody. Different strokes for different folks....
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If I'm wrong, I'm wrong. I apologize. But there is plenty of constructive product discussion, if Honda/Acura uses it in a constructive manner. I'm not going to sugar coat the things I feel they're getting wrong. Being that open forum, you're going to see complaints. If I got you wrong, again, I apologize for that.
As for the Teg, every day it's not in production is a mistake. ;)
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