dominik331
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Did you guys catch this article on Acura Facebook Page
It’s all in a name! In the same year that my Legend surpassed the 500,000 mile mark, the Acura brand surpassed a milestone of its own – that of celebrating 25 years as one of the world’s premier automakers. As the company launches into its next 25 years, a new image is about to unfold – and it will begin with a new naming convention that promises to better define the Acura family of cars.
I had the privilege recently of meeting with Vicki Poponi, Assistant Vice President of Product Planning at American Honda Motor Company, Inc. I’d first met Vicki in Detroit at the North American Int’l Auto Show (NAIAS) back in January and was grateful for her to take a few minutes to answer some of my own questions about the exciting momentum at Acura and the new direction that the company is going.
There were three key things that stood out to me during my conversation with Vicki about Acura’s naming conventions and the meaning behind them.
1) If you look at the word “LUXURY,” the X is at the center. Acura is, first and foremost, a luxury brand of automobile. Even the ILX as an entry level premium vehicle still brings with it the amenities that we’ve come to expect from Acura. In the next generation of Acura vehicles, “X” will be a common thread in the name of each model. Those who tuned into the recent New York Auto Show watched the RLX reveal – the flagship model now bringing with it that symbol of luxury within its name.
2) A recognizable naming pattern will improve model identification and awareness. Acura’s sedans will all share an “LX” suffix, while the truck lineup will have “DX,” and the NSX rounds out the family as the sporty long awaited supercar that we’re all excited for. In this way, Vicki said, each type of vehicle that Acura offers will share a unified naming convention that brings a sense of belonging. In a world full of acronyms, I agree that this consistent direction will help simplify the “alphabet soup” that we’ve become so accustomed to among luxury car manufacturers and their model names.
3) What about the ILX specifically? Was there any reason this name was chosen for the all-new 2013 entry level premium offering from Acura? YES. Selecting the perfect name for a car is a far more involved process than one would think and it can take months or even years to finalize. The meaning behind “I-L-X” starts with the letter “I”. This car truly is designed with the driver in mind, complete with features that buyers in my demographic are asking for: Smart features! A car as intelligent as its driver. Let’s not forget individualistic and independent. Clearly the “I” was the right choice as the prefix for this sedan.
So, even though the ILX is “Incredible Looking” and “Impressively Luxurious,” the truth is that the I means it’s a car for the individual, the L ties it to Acura’s already great lineup of sedans, and the X rounds out the name as the ultimate center of luXury. The ILX truly lives up to its name. Huge thanks to Vicki for sharing her insight into this unsolved mystery!
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dominik331
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I posted a comment asking what does that mean for the TSX and of course it was never answer and then later deleted. Oh well.
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vtec_love
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So, according to the naming the TSX is getting the boot huh?
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FiSH-Chan
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dominik331 wrote:
I posted a comment asking what does that mean for the TSX and of course it was never answer and then later deleted. Oh well.
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That was funny.
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Price
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That is the problem with Acura. They are dropping the "S" and replacing it with "L". Raise it up to your forehead . . . there is not a current Acura I would even buy for myself. Maybe an MDX for the wife and kids. I do not want an SUV; it really seems that is all Acura is good at. In my mind, "X" is their great SUVs while "S" is their great cars. I do like the old TL-S, but again it had a "S" in the name. Don't even get me started on the letter "R".
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DCR
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I wonder how many pennies it cost Acura for Tyson to bend over and grab his ankles.
What a joke.
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DCR
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I just posted a comment as well, but I doubt it will make it there or stay there very long if so.
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dominik331
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DCR wrote:
I wonder how many pennies it cost Acura for Tyson to bend over and grab his ankles.
What a joke.
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You know, He is suppossed to be a huge Acura enthusiast, I wonder if he is a TOVer?
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FiSH-Chan
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dominik331 wrote:
DCR wrote:
I wonder how many pennies it cost Acura for Tyson to bend over and grab his ankles.
What a joke.
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You know, He is suppossed to be a huge Acura enthusiast, I wonder if he is a TOVer?
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Probably left a long time ago?
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jhonny.drift
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I do not agree with this moder namings, they are just some letters.
I am a big fan of the older names like Legend, Integra and Vigor, they expressed something about the car personality.
These new names come from the Germans (Audi, BMW and Mercedes), and they are very sober people.
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superchg2
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DCR wrote:
I wonder how many pennies it cost Acura for Tyson to bend over and grab his ankles.
What a joke.
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Just like Subway, it looks like Acura has found a true fanboy.
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revvin
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He's a LEGEND enthusiast, just like the rest of them, Tyson hasn't had a reason to return to the brand.
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NealX
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A X U R A
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Torque
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I've never seen a company pathetically try so hard to convince everyone they are "luxury". Anyone who is considered official mouthpieces for the company has to inject that word so many times into their answers that it just becomes so overused.
This reminds me when about 10 years ago, every company and their mother decided they needed to be EXTREME. Extreme Doritos, Extreme 7 layer burrito, Extreme Mountain Dew...extremely retarded. Its like the bunch of jackasses in Harold & Kumar who keep yelling "EXTREME!" but in this case its someone buttoned up in a corporate suit yelling "LUXURY"
Acura should lay off the Tyson Hugie love sauce for a while. Congratulations on rolling past the 500k mark but you've been beat by this guy at 3 million miles in a Volvo:
http://www.prweb.com/releases/2011/11/prweb8959203.htm
He seems pretty classy and humble as he congratulates a million mile Honda Accord owner.
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typer_801
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What a joke....really takes a VP to explain the naming structure focused around luxury for a marque which is now focused most on growing it's 'near-luxury' models.
All the sport must be gone....RSX (RIP), TSX soon to be RIP. Not that there was much sport left in the TSX, but it's clear from Vicki the driving experience and performance are NO longer priorities for the brand.
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dootndo2
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Here is exactly how I feel. IF Tyson is not on TOV, then he is not a good representative of the Honda Community.
There. I said it.
dootndo2
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JeffreynLA
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Torque wrote:
I've never seen a company pathetically try so hard to convince everyone they are "luxury". |
Agreed! Maybe they're still trying to convince themselves they're a luxury brand.
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