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  TOV News > 2013 Accord Color Chart > > Re: No more Dark Amber! Hooray!

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TXsalesguy
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No more Dark Amber! Hooray! [View News Item]    (Score: 1, Normal) 05-09-2012 11:06
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I have commented before that Dark Amber is a tough sell. Hoping the Hematite (sounds like a disease) is more on the lines of the old Carbon Bronze or the current Urban Titanium or Smoky Topaz.

Sad to see that Basque Red is still around, was hoping for a red that was a touch brighter.

Neal, the one suggestion I have: Traditionally the blue on the Coupe is much brighter than the blue on the Sedan (same as San Marino Red vs. Basque Red). Your swatches have the coupe with a darker blue. As Obsidian refers to volcanic glass, would say the blue on the sedan is going to be a much darker blue than the coupe blue. And that is if Still Night is a blue color. Granted, that sounds dark as well.
integrator
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Re: No more Dark Amber! Hooray! [View News Item]    (Score: 1, Normal) 05-09-2012 12:50
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Thank god theres no POLISHED METAL METALLIC on this car - I was on the Honda lot sunday and it looked like a black n'white movie.. all the shades from white to gray to black you could ever want. Honda was needing this... a change of the gray tones and more color !
rocky
Profile for rocky
Re: No more Dark Amber! Hooray! [View News Item]    (Score: 1, Normal) 05-09-2012 13:08
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integrator wrote:
Thank god theres no POLISHED METAL METALLIC on this car - I was on the Honda lot sunday and it looked like a black n'white movie.. all the shades from white to gray to black you could ever want. Honda was needing this... a change of the gray tones and more color !



Hoping that the new palette will spread to other Hondas
Potenza
Profile for Potenza
Re: No more Dark Amber! Hooray! [View News Item]    (Score: 1, Normal) 05-09-2012 15:14
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TXsalesguy wrote:
I have commented before that Dark Amber is a tough sell.
I didn't know what color that even was, so I Googled it. Before I got to the "Accord" part, the top search appears to be "dark amber urine." Tough sell indeed.
integrator
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Re: No more Dark Amber! Hooray! [View News Item]    (Score: 1, Normal) 05-09-2012 15:23
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Neal, even this overall palette seem mostly dark. What in the design would favor an overall dark exterior color choice? Does it reduce visual weight? I know in the Crosstour, it seemed to de-emphasize the black plastics and some of the problems of that car's proportions.
NealX
Profile for NealX
Re: No more Dark Amber! Hooray! [View News Item]    (Score: 1, Normal) 05-09-2012 15:58
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integrator wrote:
Neal, even this overall palette seem mostly dark. What in the design would favor an overall dark exterior color choice? Does it reduce visual weight? I know in the Crosstour, it seemed to de-emphasize the black plastics and some of the problems of that car's proportions.

Rule of thumb: Dark conceals. Light reveals. (...except on the human face)

Typically for interior volumes where there's the potential for a "claustrophobic" feeling, lighter colors brighten and open up the feeling of space - as in your home. Think, "Light and Bright."

Obviously, darker colors have the opposite effect, but you can play around with the sensations as you might mix darks and lights; single out or highlight/define certain elements with sweeping lines and brightwork trim pieces; and essentially control or lead the eye with a sort of "visual hierarchy" of elements. Much like when you first walk in to an "open house" - ceiling height, window and floor treatments, art and ornamentation, etc. - all the same thing but in a much smaller space. A supposed "sport" model creates a different expectation altogether for interior trims where blacks are more the norm.

Think about being at an auto show: you open the door, stick your head in for a quick look-see, have a seat, then re-look to the right then over your should as you wiggle your behind in the seat with your hands on the wheel. It's a pretty well orchestrated experience yet very quick to register if you like or not.

People actually measure that stuff...
xBeastx
Profile for xBeastx
Re: No more Dark Amber! Hooray! [View News Item]    (Score: 1, Normal) 05-13-2012 22:05
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Neal wrote:
integrator wrote:
Neal, even this overall palette seem mostly dark. What in the design would favor an overall dark exterior color choice? Does it reduce visual weight? I know in the Crosstour, it seemed to de-emphasize the black plastics and some of the problems of that car's proportions.

Rule of thumb: Dark conceals. Light reveals. (...except on the human face)

Typically for interior volumes where there's the potential for a "claustrophobic" feeling, lighter colors brighten and open up the feeling of space - as in your home. Think, "Light and Bright."

Obviously, darker colors have the opposite effect, but you can play around with the sensations as you might mix darks and lights; single out or highlight/define certain elements with sweeping lines and brightwork trim pieces; and essentially control or lead the eye with a sort of "visual hierarchy" of elements. Much like when you first walk in to an "open house" - ceiling height, window and floor treatments, art and ornamentation, etc. - all the same thing but in a much smaller space. A supposed "sport" model creates a different expectation altogether for interior trims where blacks are more the norm.

Think about being at an auto show: you open the door, stick your head in for a quick look-see, have a seat, then re-look to the right then over your should as you wiggle your behind in the seat with your hands on the wheel. It's a pretty well orchestrated experience yet very quick to register if you like or not.

People actually measure that stuff...



I have noticed that in my grandpa's Altima. The beige interior made it feel big, but when he bought his 2012 Altima with black interior, it felt significantly smaller.
TXsalesguy
Profile for TXsalesguy
Re: No more Dark Amber! Hooray! [View News Item]    (Score: 1, Normal) 05-14-2012 10:00
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integrator wrote:
Thank god theres no POLISHED METAL METALLIC on this car - I was on the Honda lot sunday and it looked like a black n'white movie.. all the shades from white to gray to black you could ever want. Honda was needing this... a change of the gray tones and more color !



Just because these are new color names, don't expect to see it much brighter, at least on the sedan side. Polished Metal has been replaced, but there will definitely be a gray color in its place. On a personal note, I love more vivid colors, have usually purchased something in a green, blue or red (if they are not shocking that is) but from the sales side, I promise you, 90% of the people want a color in the monochrome range... White, Silver, Gray, Black.
integrator
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Re: No more Dark Amber! Hooray! [View News Item]    (Score: 1, Normal) 05-15-2012 12:16
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@Neal - Sure, the lighter = bigger, darker = smaller stuff I get. I think what I was looking for was something I didn't specify. While most colors may be darker, the other thing I noticed is that all the colors that can be non-metallic are 'Pearl's. I always think metallics show off accent lines and create shadows, while pearl and flat colors de-emphasize those details. I was speculating whether that means that Honda, having locked in a design a while ago (maybe even before the Coupe Concept was released... well received?... that wasn't my impression), now is stuck but wishes to de-emphasize certain details. And if its merely built over the top of the old Accord, they may be trying to hide its commonality, size and proportions since they got so much grief about the Civic for the same. Thats my guess...

@ TSXsalesguy - I know you're right. I've purchased my share of silver cars - they pull the color of whatever is around them and almost always look clean. But anymore, I look for great blues, greens, even browns - and they're hard to find. The CRV has a couple nice colors. Civics colors are terrible - so were the current Accords. Always felt their current color choices for those two didn't make the cars look particularly expensive.
NealX
Profile for NealX
Re: No more Dark Amber! Hooray! [View News Item]    (Score: 1, Normal) 05-15-2012 13:06
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Understood. I agree that the pearls tend to "flatten out." As for color choices, I believe you may be reading a bit too much in to their "rationale" for the overall palette.

I know that as of a few years ago the "Exterior Color Team" was essentially a handful of female retirees, sitting in a room. It was (and perhaps still is) not at all sophisticated, I'm sad to say.

San Marino Red (as it stands) appears to be the only non-metallic or non-pearl color of the collection, unless they intend to give it some sort of "infusion" while retaining its classic hue and saturation. ;-)
integrator wrote:
@Neal - Sure, the lighter = bigger, darker = smaller stuff I get. I think what I was looking for was something I didn't specify. While most colors may be darker, the other thing I noticed is that all the colors that can be non-metallic are 'Pearl's. I always think metallics show off accent lines and create shadows, while pearl and flat colors de-emphasize those details. I was speculating whether that means that Honda, having locked in a design a while ago (maybe even before the Coupe Concept was released... well received?... that wasn't my impression), now is stuck but wishes to de-emphasize certain details. And if its merely built over the top of the old Accord, they may be trying to hide its commonality, size and proportions since they got so much grief about the Civic for the same. Thats my guess...
integrator
Profile for integrator
Re: No more Dark Amber! Hooray! [View News Item]    (Score: 1, Normal) 05-16-2012 13:21
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I had to pick up my jaw after reading that comment. But thanks for sharing that.
NealX
Profile for NealX
Re: No more Dark Amber! Hooray! [View News Item]    (Score: 1, Normal) 05-16-2012 13:48
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^Sorry. That's what was "intimated" to me, perhaps about 6 years ago? I was equally floored at the time by this tidbit (at least in reference to American Honda design) and to this day it continues to have an impression on me.

When the S2000 was launched, I had the chance to review some profile materials on the Japanese exterior and interior design teams - two distinct and well-qualified groups of people, maybe 4-7 designers in each. An impressive bunch from what I read.

Like you, I hoped someone was just pulling my leg, but that doesn't sound like something one can just "make up."

FWIW, then.
 
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