Two new tie-in ads by Acura and Target have been released for Marvel's The Avengers and you can watch them using the players below! The Acura one gives you a brief closer look at the creature or ship that was featured at the end of the last trailer.
Also, be sure to visit SHIELDOps.com for Acura's S.H.I.E.L.D. microsite.
Serving as the hub of a plot-based campaign, Acura has officially activated a SHIELDops microsite in anticipation for Marvel's The Avengers. Offering games and prizes, check it out!
I'll be more than happy to report that the prizes they are giving out for this promotion sounds pretty cool. Yours truly here has won a couple and is very excited to get them!
So the base for Stark's movie car is a 1991 Acura NSX similar to Inside Line's current long-termer. However, where IL's machine has around 53,000 miles on its clock, the car upon which Stark's was built shows a stunning 252,000 on its odometer. "We didn't want a car that was too nice to rip apart," said Marek.
am I the only one disappointed after seeing the movie that there actually WASN'T that much exposure...if you didn't look for it you wouldn't have even noticed the Acuras...even Tony Stark's "nsx" only got like what....10 secs?
The only car you could actually see was the TL getting flipped and destroyed other than that you didn't even really see the other cars in action, (in the beginning they were some jeep vehicles.)
Don't get me wrong, i loved the movie and it was great but I guess i was expecting more "car" action haha
everyone knew the r8 though in the ironman movies.
acura still has work to do. the rdx commercial just before was good, because it imitated a scene, so the connection was reinforced. as you took in the action during the movie.
eneka wrote: am I the only one disappointed after seeing the movie that there actually WASN'T that much exposure...if you didn't look for it you wouldn't have even noticed the Acuras...even Tony Stark's "nsx" only got like what....10 secs?
The only car you could actually see was the TL getting flipped and destroyed other than that you didn't even really see the other cars in action, (in the beginning they were some jeep vehicles.)
Don't get me wrong, i loved the movie and it was great but I guess i was expecting more "car" action haha
Agreed. I was expecting more talking about sending a crew with Acuras and see more of SH-AWD in action. The biggest exposure of the brand is the new RDX for about 5 sec. Even the TL destruction is not a significant exposure given most viewer may not know it is a TL. And the "NSX", while it looks good, does not speak "Acura" loud enough to non enthusiast viewers. Speaking of what, did anyone see the MDX?
Two new tie-in ads by Acura and Target have been released for Marvel's The Avengers and you can watch them using the players below! The Acura one gives you a brief closer look at the creature or ship that was featured at the end of the last trailer.
Also, be sure to visit SHIELDOps.com for Acura's S.H.I.E.L.D. microsite.
IT ROCKED!!!! They torched a TL at the beginning and the NSX, as someone posted a few weeks ago, was at the very end for about 20 seconds........I loved the Movie and it was FUNNY TOO............the way the incorporated humor and Si-Fi was very good..........
I also really enjoyed the movie. The action, plot, and humor were fantastic.
***slight Spoiler alert***
However, I agree to the Acura exposure. I was expecting a lot more. I was probably most disappointed in the lack of Acuras in the Stuttgart scene zooming into the exterior of the museum and Loki about to do his thing. You see all these luxury cars pull up (Benz, etc). Granted, it IS Germany, but you think Acura could've gotten a few TLs in there.
BLK wrote: I also really enjoyed the movie. The action, plot, and humor were fantastic.
***slight Spoiler alert***
However, I agree to the Acura exposure. I was expecting a lot more. I was probably most disappointed in the lack of Acuras in the Stuttgart scene zooming into the exterior of the museum and Loki about to do his thing. You see all these luxury cars pull up (Benz, etc). Granted, it IS Germany, but you think Acura could've gotten a few TLs in there.
haha I agree at that part, there were s-classes, 5 series etc and no Acuras
40mpg wrote: Agreed. I was expecting more talking about sending a crew with Acuras and see more of SH-AWD in action. The biggest exposure of the brand is the new RDX for about 5 sec. Even the TL destruction is not a significant exposure given most viewer may not know it is a TL. And the "NSX", while it looks good, does not speak "Acura" loud enough to non enthusiast viewers. Speaking of what, did anyone see the MDX?
I believe they were all mostly shown in the beginning before the building sunk.. I was waiting for them to jump into one but instead they went into jeeps...
BLK wrote: I also really enjoyed the movie. The action, plot, and humor were fantastic.
***slight Spoiler alert***
However, I agree to the Acura exposure. I was expecting a lot more. I was probably most disappointed in the lack of Acuras in the Stuttgart scene zooming into the exterior of the museum and Loki about to do his thing. You see all these luxury cars pull up (Benz, etc). Granted, it IS Germany, but you think Acura could've gotten a few TLs in there.
haha I agree at that part, there were s-classes, 5 series etc and no Acuras
40mpg wrote: Agreed. I was expecting more talking about sending a crew with Acuras and see more of SH-AWD in action. The biggest exposure of the brand is the new RDX for about 5 sec. Even the TL destruction is not a significant exposure given most viewer may not know it is a TL. And the "NSX", while it looks good, does not speak "Acura" loud enough to non enthusiast viewers. Speaking of what, did anyone see the MDX?
I believe they were all mostly shown in the beginning before the building sunk.. I was waiting for them to jump into one but instead they went into jeeps...
Lets not get carried away here, the MBs and BMWs are tier 1. Acura has no place there.
BLK wrote: I also really enjoyed the movie. The action, plot, and humor were fantastic.
***slight Spoiler alert***
However, I agree to the Acura exposure. I was expecting a lot more. I was probably most disappointed in the lack of Acuras in the Stuttgart scene zooming into the exterior of the museum and Loki about to do his thing. You see all these luxury cars pull up (Benz, etc). Granted, it IS Germany, but you think Acura could've gotten a few TLs in there.
haha I agree at that part, there were s-classes, 5 series etc and no Acuras
40mpg wrote: Agreed. I was expecting more talking about sending a crew with Acuras and see more of SH-AWD in action. The biggest exposure of the brand is the new RDX for about 5 sec. Even the TL destruction is not a significant exposure given most viewer may not know it is a TL. And the "NSX", while it looks good, does not speak "Acura" loud enough to non enthusiast viewers. Speaking of what, did anyone see the MDX?
I believe they were all mostly shown in the beginning before the building sunk.. I was waiting for them to jump into one but instead they went into jeeps...
Lets not get carried away here, the MBs and BMWs are tier 1. Acura has no place there.
Le sigh...
This is a blip from the Cleveland Plain Dealer.
A good part of the movie was filmed in Cleveland. I saw a lot of the filming and saw a lot of Acuras........It was very cool........didn't see the NSX tho. They even filmed the RDX commercial here......
"It's by far the biggest opening ever, shooting past the previous record of $169.2 million for the debut of last year's "Harry Potter" finale.
"The Avengers" added $151.5 million overseas over the weekend to bring its total to $441.5 million since it began opening internationally a week earlier.
That raised the film's worldwide haul to $641.8 million in barely a week and a half, more than its Marvel superhero forerunners "Iron Man," ''Iron Man 2," ''Thor" and "Captain America" took in during their entire runs."
I went to the local cinemas over the May 1st holiday thinking of catching the show. They were all sold out, right until the night slots. So had to shelf the plans. Now either wait a while until more people have seen it and the cinemas less crowded, or watch during working hours and take leave. A bit ridiculous though, taking leave just to watch a movie.
The local TV station did show a 'making of Avengers' documentary yesterday though. They had a few clips from the movie, repeated over and over again as expected. One of the clips had the exchange between Loki and Tony Stark, where Loki warns "I have an army" and Tony retorts "We have a HULK !". It was very funny. They also showed the clip where Tony says to Bruce Banner how he loves the way Bruce loses control and becomes the HULK.
I am glad this movie has gotten so good feedback because it give me assurance that it will be worthwhile to go watch it instead of waiting for the Blu-Ray to come out (like what I usually do with most other superhero movies). Somehow they cannot do full justice to the 'legendary' superheros and other important stories. I caught Star Trek (the reboot) and was only half impressed. I didn't like some of the new characters were protrayed/played. I didn't like the new Conan, too. Though the new 'The Thing' was passable.
To me, the success of 'The Avengers' has everything to do with how well the actors and director and producer knows the original material and how much they respect it. In the 'Making of', they highlighted how the director is a comics freak. That, the documentary claims, is crucial to the way the movie was shot and why it appeals so much to superhero fans. I think this is very telling. Obviously a movie like the Avengers, despite it needing to cater for the movie going masses, many or even most who might not have read an Avengers comic book before the movie, must FIRST AND FOREMOST, appeal to the fans, especially Avengers fans. If the basic fails, then the movie goes nowhere. But if the fans demands can be met, then it is more than highly likely the masses of movie goers will be more than delighted as well. After all, the fans knows the true feel of what the Avengers should and must be.
Perhaps Honda can learn a thing or two from this success. They -are- affiliated with the movie after all. Surely they must learn something...
I hope "Avengers" movies come out twice a year as a result of this success so that we can see more Acuras. Anyway my thoughts, they could have different teams, like in the comics. This film is succeeding because it is not just a series of explosions and action scenes :cough:Transformers:cough:. "The Avengers" has character development, witty dialogue, and crosses and double crosses as the characters try to manipulate each other. Some of the film's surprisingly pleasing aspects:
The Black Widow is given a lot to do. Raised from girlhood to be a human weapon, this movie highlights her fighting prowess and her wits..
Chris Evans as Captain America is the only character with war experience on the team. As team leader, Cap could have come off as hokey, but Evans plays him convincingly as wise and noble, which I think is an impressive feat. I want a t-shirt that says "Captain America Saved My Life!" People who have seen the film will know what I mean.
Mark Ruffalo surprises as the best Bruce Banner ever! Ruffalo's Banner is nerdy and socially awkward, while seething with anger beneath the surface.
And the villain teaser during the credits? was just epic.
Actually I have been enjoying the Avengers "Earth's Mightiest Heroes" cartoon series for some time. They are very nice, especially the last couple of episodes (24, 25, and 26) where they were accidentally transported out of midgard (earth) and then fought Loki in Asgard. I especially liked the part where Tony Stark got the help of the dwarfs to make a new body suit for him, out of uru, the material used to make Thor's mjolnir. Youtube has lots of the episodes including these three though I got mine on DVD.
Often, the cartoons are very nice. E.g. the Avengers Cartoon movie. Talking about the Dark Knight, some of the recent Batman cartoon movies are great, esp "Batman Year One", where they took a twist and told the story, first person narrative style, from the viewpoint of Leutenant "James Gordon" when he was first assigned to Gotham City. I would highly recommend that movie.
WongKN wrote: I went to the local cinemas over the May 1st holiday thinking of catching the show. They were all sold out, right until the night slots. So had to shelf the plans. Now either wait a while until more people have seen it and the cinemas less crowded, or watch during working hours and take leave. A bit ridiculous though, taking leave just to watch a movie.
The local TV station did show a 'making of Avengers' documentary yesterday though. They had a few clips from the movie, repeated over and over again as expected. One of the clips had the exchange between Loki and Tony Stark, where Loki warns "I have an army" and Tony retorts "We have a HULK !". It was very funny. They also showed the clip where Tony says to Bruce Banner how he loves the way Bruce loses control and becomes the HULK.
I am glad this movie has gotten so good feedback because it give me assurance that it will be worthwhile to go watch it instead of waiting for the Blu-Ray to come out (like what I usually do with most other superhero movies). Somehow they cannot do full justice to the 'legendary' superheros and other important stories. I caught Star Trek (the reboot) and was only half impressed. I didn't like some of the new characters were protrayed/played. I didn't like the new Conan, too. Though the new 'The Thing' was passable.
To me, the success of 'The Avengers' has everything to do with how well the actors and director and producer knows the original material and how much they respect it. In the 'Making of', they highlighted how the director is a comics freak. That, the documentary claims, is crucial to the way the movie was shot and why it appeals so much to superhero fans. I think this is very telling. Obviously a movie like the Avengers, despite it needing to cater for the movie going masses, many or even most who might not have read an Avengers comic book before the movie, must FIRST AND FOREMOST, appeal to the fans, especially Avengers fans. If the basic fails, then the movie goes nowhere. But if the fans demands can be met, then it is more than highly likely the masses of movie goers will be more than delighted as well. After all, the fans knows the true feel of what the Avengers should and must be.
Perhaps Honda can learn a thing or two from this success. They -are- affiliated with the movie after all. Surely they must learn something...
Take leave?????
About knowing the comic strip.......I never followed comics or watched it on TV, I watched the individual shows, Hulk, Spider man, Batman.........but the Avengers, to tell you the truth, I didn't know who they were till about 5 years ago........I didn't know there was a Black widow or the Arrow guy......I didn't even know who THOR was and his evil brother until the end of Iron man.........but I see ANY movie that is Si-Fi with Robots, Aliens or anything supernatural or monsters........
I can't wait till Battleship, a matter of fact, the 1st trailer I saw about 6 to 8 months ago was nothing like what I have been seeing as of late, I think they changed the whole movie..........
Haven't seen any Avengers cartoon episodes yet but its on my imdb's watch-list. Currently I am only watching Young Justice series as I'm keeping my fun-time low due to college and other stuff.
Anyway, YJ series is surprising good considering that it is as entertaining and full of deep story lines compare to their adult superheroes counterparts. 8.8/10 ratings on imdb is not a joke so I would highly recommend to give it a shot.
Same with Batman Year One and All-Star Superman movies, they are stored in my HD but haven't got time to watch it.
Yeah, kind of silly isn't it ? Taking leave to watch a movie...
I have been a comics fan since very small though never had the money to buy comics. I used to 'browse' (i.e. read for free) at some of the local supermarkets. Now I buy 'collections', i.e. compilations of issues by Marvel, DC, and so forth. My favourite is actually Spider-Man though I did not follow him since they have the 'alternate reality' thing (Ben Riley, etc). I thought they messed up too much the basics of Spider Man with that. I was also surprised they didn't have the Black Panther in the Avengers movie. I was kind of hoping they would have Spider Man in the movie because Spider Man is a 'reserve Avenger'. In the 'making of' documentary yesterday, the best clip to me was when Cap turns to the HULK and says "Hulk... SMASH". With that kind of one-liners, I am VERY SURE I will enjoy the movie. LOL !
Isn't Battleship already in the cinemas in your city ? It has been showing for a while here already but still packed on May 1st. I think I can probably see it during a weekday after work. I think I will go watch Avengers with my wife sometime this week after work. Then go for some nice Haargen Daz ice-cream :).
I watched 'Their Darkest Hour' yesterday. I was surprised by the film. Some reviews I read didn't rate it highly but I liked how the story developed. They left the door wide open for a sequel at the ending and the excitement and interest picks up very well towards the final part of the movie so the ending was a bit of an kill-joy. Interestingly, the DVD has a 'Darkest Hour : Survival' segment as special feature and I thought that was better than the movie itself. It shows the kind of marketing skills Hollywood now has because they developed the storyline to encompass the world. So the 'Survival' segment had a professor in Tokyo broadcasting to the world and a group of 3 survivals in Afghanistan using the information to take down a 'tower' of the aliens. I would like/hope they come up with a sequel to the movie along the lines of BLA (Battle: Los Angeles).
BLK wrote: I also really enjoyed the movie. The action, plot, and humor were fantastic.
***slight Spoiler alert***
However, I agree to the Acura exposure. I was expecting a lot more. I was probably most disappointed in the lack of Acuras in the Stuttgart scene zooming into the exterior of the museum and Loki about to do his thing. You see all these luxury cars pull up (Benz, etc). Granted, it IS Germany, but you think Acura could've gotten a few TLs in there.
haha I agree at that part, there were s-classes, 5 series etc and no Acuras
40mpg wrote: Agreed. I was expecting more talking about sending a crew with Acuras and see more of SH-AWD in action. The biggest exposure of the brand is the new RDX for about 5 sec. Even the TL destruction is not a significant exposure given most viewer may not know it is a TL. And the "NSX", while it looks good, does not speak "Acura" loud enough to non enthusiast viewers. Speaking of what, did anyone see the MDX?
I believe they were all mostly shown in the beginning before the building sunk.. I was waiting for them to jump into one but instead they went into jeeps...
Lets not get carried away here, the MBs and BMWs are tier 1. Acura has no place there.
Le sigh...
This is a blip from the Cleveland Plain Dealer.
A good part of the movie was filmed in Cleveland. I saw a lot of the filming and saw a lot of Acuras........It was very cool........didn't see the NSX tho. They even filmed the RDX commercial here......
"It's by far the biggest opening ever, shooting past the previous record of $169.2 million for the debut of last year's "Harry Potter" finale.
"The Avengers" added $151.5 million overseas over the weekend to bring its total to $441.5 million since it began opening internationally a week earlier.
That raised the film's worldwide haul to $641.8 million in barely a week and a half, more than its Marvel superhero forerunners "Iron Man," ''Iron Man 2," ''Thor" and "Captain America" took in during their entire runs."
Really guys, American blockbusters are usually not good with keeping up with facts outside the US, but it would have been an absolute insult to anyone knowing the slightest bit about cars to drop some Acuras in Stuttgart... specially since Acura is not even sold in western Europe...
Again, the RDX may be a car you wouldn't mind driving, but it, and its role, doesn't inspire heroism.
In practice, Acura's dilemma can be best illustrated in its tie-in marketing. For both Iron Man and Iron Man 2, Audi was able to fill its tie-in websites and video commercials with its premier product, the R8.
Meanwhile, Acura's Avengers website is all about the RDX, never once mentioning the NSX everyone is talking about.
Again, the RDX may be a car you wouldn't mind driving, but it, and its role, doesn't inspire heroism.
In practice, Acura's dilemma can be best illustrated in its tie-in marketing. For both Iron Man and Iron Man 2, Audi was able to fill its tie-in websites and video commercials with its premier product, the R8.
Meanwhile, Acura's Avengers website is all about the RDX, never once mentioning the NSX everyone is talking about.
It's a pity really-- just because the NSX isn't currently being produced they've kinda wasted this huge opportunity on a pedestrian model that's not even global. The Avengers is an exciting movie being shown around the world; the RDX, not so much.
Maybe their scrapped V10 model could have been a saving grace had they not canned it.
I have no idea how they're marketing the RDX besides that "Re-re-routing" commercial, but the NSX concept is pretty damn impressive itself. Aren't they making a buzz around that instead?
Meh, as long as Stark adds "personal touches" to his new ride (ie. tech-ing it up to the complete production NSX. Acura can even have ads claiming Stark built it lol) by Iron Man 3 Or Avengers 2 or something.
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