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  TOV Articles > TOV First Drive: 2013 Acura ILX > > Re: What we got here is a marketing failure.

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TonyEX
Profile for TonyEX
What we got here is a marketing failure. [View Article]    (Score: 1, Normal) 04-29-2012 16:19
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The engineering in this car is HONDA. Nice gauges, nice interior layout, very nice exterior, great power trains available...

All the pieces are there from the engineering bin, ready to go in the manufacturing bin..

HOWEVER

When manufacturing went in to "assemble the car, they fucked up big time.. yes.. FUCKED UP.

Typical Acura misfire.

As I've said before...

There should be four powertrains...

K22Z for top ILX-S... with tech package standard
K24(whatever now) with AT5SS for the ILX 2.4, with tech package optional
R20 MT5/AT5 with tech package optional
Hybrid with tech package standard

There... build THAT and sell it like hotcakes...

Actually, DON"T build the base R20 cars... build them all with the Tech Package and save the base car for a factory ordered car.

Then, they'll sell very well.

hell. go with SH-AWD too... jeez...
ipribadi
Profile for ipribadi
Re: What we got here is a marketing failure. [View Article]    (Score: 1, Normal) 04-29-2012 23:38
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To some extent I agree, but some I don't.
SH-AWD won't work on a Civic platform.

R20 with 5MT won't sell well; If you're after MT you'd spring for the K24 6MT or some other brand.
What's missing is the K24 with 5AT and a serious ILX Type-S.
 
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