New JDM Honda CM feats NSX 2.0, points to the future
(Score: 1, Normal)
04-21-2012 08:51
Here is a pretty nice Honda commercial that is getting a unprecedented youtube welcome (half a million views is Honda's highest ever in Japan); Click to "watch in youtube" for high-res versions up to 1080p if you'd like to.
The title could be translated as something like:
- "I'm not going to lose", or
- "There is no way I will lose"
(the one supposedly saying that is a Honda engineer, or "Honda engineers all together")
I think you can get the overall idea from the images, but its beauty can only be grasped if you understand the narration. Here is a quick shot (sorry if not accurate but this is full of vocabulary that I'm far from mastering...; any help from a native Japanese???):
- If one makes one's best, one will be rewarded at some point,
if one keeps persisting, dreams can be reached.
- Those are only illusions
- Usually effort is not rewarded,
usually justice doesn't win,
usually dreams aren't reached.
- That is how the real world goes most often.
- But, why is it like that?
- That is nothing but the starting point.
If one tries something new, for sure he/she will fail (blunder),
get angry about it,
therefore, one shortens bedtime, shortens eating time, and does it again and again.
- Well, let’s surpass the oneself of yesterday.
- Let’s surpass the Honda of yesterday.
And right after that is when the new NSX concept drives away
PS: I think this commercial is a strong statement on the direction Honda has steered since the Lehmann crisis. Again, I understand perfectly that is not of the likes of many people, but the commercial remains not only a beautiful declaration, but also a powerful display of the values that have always made Honda, well, Honda.
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04-21-2012 08:51
New JDM Honda CM feats NSX 2.0, points to the future (Score: 1, Normal)
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