Re: [Part 3]: Rise and Fall of Product Power
(Score: 1, Normal)
These articles are a nice read - although very one sided.
Things like claiming Ito hasn't introduced a major hit in his first 3 years is a bad sign at same time claiming Honda needs some more profound change…
So shall it be some idiot running around marketing some supposedly silver bullet quick fix or deep long term restructuring?
The articles are a bit all over the place, so I don’t know how much credit relevant people will really give it – if at all.
As many have pointed out, with any large corporation there will always be reasons to write stuff like this.
The massive growth Honda has had in the past has surely changed it, I think someone nicely compared it to growing up and dealing with experiences along the way. Inducing "shocks" or challenges into growing and grown companies is absolute normal practice and I think somebody like Ito is the right approach.
Just the things the public hears about is encouraging actually. Ito riding on his bike to see the R&D center after the quake, or "taking responsibility" for the civic seams like Ito is a strong figure after all.
He could have easily blamed the R&D / prod.Mgt. for the civic, he never would have said "make it cheap", no, he seemed to close the lid on the talked up hype about it.
For R&D to reduce costs or find another way is daily business - saying we were made to make it "cheap" is really a lame excuse, but it shows how these guys are into it on covering their a….
So Ito acting on "taking responsibility" is a clear move to show people: "mistakes are natural, move on – take responsibility, we have things to do".
Moving on with the NSX and making it in the USA is another clear move.
So much happening - with or without this article.
I wonder how much this magazine is worth in Japan, or how much it stirs up.