Re: Honda in Crisis [part 1]: Fading DNA of Honda
(Score: 1, Normal)
Your last line brings up a very good point. It seems as if so much thinking and logic surrounding Honda lately is about their "past" self. What used to be sold, what used to have this or that, who used to run the company. You don't hear anything about the here and now Honda. We should look at why something has gone wrong and what can be done to fix it. It really gets pretty receptive when one keeps harboring about cars Honda used to make in the 80s, 90s and 00s. WE get it. Those cars were good. Now, they're discontinued. Let's look at the current lineup and see what we can do to better our situation.
And we also need to realize Honda is in the business of making money. They're not into catering to a small demographic in all honesty. They want profits. They want a piece of every pie they can possibly get. The addition of SUVs, trucks and minivans has been a wonderful thing for Honda. Selling the Accord, Civic and Prelude were only gonna get them but so far.
The NSX was amazing because it showed the world that an exotic car could be reliable.
Hence, it solidified Honda's reputation for reliability and increased overall sales.
Innovative halo cars provide growth and healthy long term profit. I fail to understand how this can be denied.
Actually, focusing on cost cutting to increase profit on generic products while taking advantage of a reputation that was built on innovation and saying it's the past...is quite arrogant.
I respectfully disagree. The NSX was and still is a wonderful vehicle, but the Accords, Civic and whatever else was selling at the time brought in the money to make them. Honda needs to focus on money makers and then niche products. This pedestal of perfection that once was Honda is not where they need to be placed. This is the reason why I don't think anyone can move forward. Like I said before, when Honda messes up, the world doesn't know how to react. So the past keeps getting brought up. I think this was asked before, but was Honda really that good or was what they were doing at the time so genius that people built them up as larger then life? Have some on here tell it, Honda was thee best thing since sliced bread and cheese in their prime. Making a car now is different than making a car then. A lot more factors are involved. I still fail to see how this part is being denied. All we keep hearing about is Honda's past. Honda's bigger now than they were in the past. There's more than three main product lines now under the Honda umbrella. Honda is by no means perfect, but the way they keep getting bashed as if nothing they're doing currently is right is very over sensationalized IMHO.