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TOV Forums > Civic > > Honda Hurries to ReDo Civic

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Bullwinkle
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Re: Honda Hurries to ReDo Civic    (Score: 1, Normal) 10-31-2011 19:18
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I don't think Mendel is the problem.

The problem is that the decision to cut back was made in Japan, which assumed that the 2008 downturn in the US would make the initial new design Civic too big and two expensive, so they overruled the Americans who told the Japanese that the market would bounce back.

What we got was a rushed, de-contented Civic.

The GOOD NEWS in all of this is the announcement recently that product development all over the world would be done more locally, instead of globally. That should give Mendel the authority to redesign the Civic on his own.

I work for a Japanese conglomerate, and after talking to some of my Japanese colleagues who are also Honda-philes, this is what we expect:

1) New Entry-level Acura will be introduced soon and will be upmarket version of what the Americans wanted the 2012 Civic to be.

2) Shortly thereafter, current civic will be SCRAPPED in favor of a Honda version of the entry level Acura.

There is precedent for this:

In the mid 1990s, the American Accord/TL split from the Global Accord platform, and remains split to this day. This has resulted in the most successful and profitable line of cars in American Honda's History.

In 1999, American Honda split the US Odyssey from the Global Odyssey. This US truck platform resulted in development in the US of the Odyssey, Pilot, MDX series of highly successful and profitable products, as well as the Ridgeline and ZDX which were, well ... less so.

If there were a time to repeat the feat, it would be now after a dictate from Japan resulted in a business disaster. May have Given Mendel the ammunition he needs.

At least I hope so.

Date Subject Author
10-31-2011 08:27 Honda Hurries to ReDo Civic   (Score: 1, Normal) TSX69
10-31-2011 08:58 Steve
10-31-2011 09:10 superchg
10-31-2011 18:47 HONDA AFVM
10-31-2011 19:18
      • Re: Honda Hurries to ReDo Civic   (Score: 1, Normal)
Bullwinkle
10-31-2011 20:01 HONDA AFVM
10-31-2011 20:07 DCR
10-31-2011 13:25 Waldo
10-31-2011 14:11 Mr. Taggart
10-31-2011 14:46 typer_801
10-31-2011 16:43 DCR
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11-01-2011 13:22 Mr. Taggart
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10-31-2011 21:59 Power Of Dreams
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